yungmaghlas
New Contributor
This came to mind as I hired someone from Upwork to design my logo. It was a task that I believe that should have taken 1-2 hours. It required combining 3 reference images into a rather simplistic logo. However my artist took 4 hours and even forgot some features he took. The fact that he didn't take more money to fix the other parts confirms that I was ripped off. It took a lot of excessive time that could've been better spent. Now this was on me for not setting a fixed price. But I learned a good lesson here at a small cost.
In order to be a decent marketing agency, I'm going to have to hire employees. And in order to do this I need to learn a certain level of what they do so that I can make sure they are properly working well. That's a given. Of course I will try to keep a detailed checklist. The question is could I make a detailed checklist without having a professional expertise in a skill (eg SEO).
I'm planning to offer a variety of services such as SEO, different types of marketing, app development, and a lot more. That means I will have to spend a lot of time learning each skill to more than a competent level to offer exceptional services. I don't have a problem with the effort. What I'm wondering if that is standard. I know a lot of people who succeed in digital marketing here already have had professional experience in the field. That's why as a newcomer to the field, I'm wondering if I should try to emulate their expertise.
Do you think it is feasible/practical for me to spend time learning each and all skills of what I'm hiring (to the point that I can step in and do it myself if stuff goes awry and make sure we are delivering exceptional quality) or do I have to have faith in my employees to put out? (Obviously I will try to be selective when hiring, but I fear that will only go so far.) Personally I'm planning to put in the work since I don't see a way to ensure that I am delivering great quality otherwise. Curious to see what others (especially those who have found success here) think.
In order to be a decent marketing agency, I'm going to have to hire employees. And in order to do this I need to learn a certain level of what they do so that I can make sure they are properly working well. That's a given. Of course I will try to keep a detailed checklist. The question is could I make a detailed checklist without having a professional expertise in a skill (eg SEO).
I'm planning to offer a variety of services such as SEO, different types of marketing, app development, and a lot more. That means I will have to spend a lot of time learning each skill to more than a competent level to offer exceptional services. I don't have a problem with the effort. What I'm wondering if that is standard. I know a lot of people who succeed in digital marketing here already have had professional experience in the field. That's why as a newcomer to the field, I'm wondering if I should try to emulate their expertise.
Do you think it is feasible/practical for me to spend time learning each and all skills of what I'm hiring (to the point that I can step in and do it myself if stuff goes awry and make sure we are delivering exceptional quality) or do I have to have faith in my employees to put out? (Obviously I will try to be selective when hiring, but I fear that will only go so far.) Personally I'm planning to put in the work since I don't see a way to ensure that I am delivering great quality otherwise. Curious to see what others (especially those who have found success here) think.
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