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MJ is a fastlaner with a fastlane following.
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It's a little bit deeper than this.<br />
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There is no question, absolutely none, that Tai's "brand" is insanely valuable right now. It's a global viral phenomenon, with all associated YT videos at well over 100,000,000 views, 700k subs, 1M IG followers, similar SnapChat numbers, etc. He's name-dropped constantly (as a joke) on absolutely every branch of social media. And, as Donald Trump just taught everyone, if you're brought up constantly, even as an object of ridicule or derision, for long enough, eventually, you win big. The fact that he keeps taking up thread space on this forum, over and over, is evidence of just how insanely large his reach is.<br />
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But I don't think his brand will still be winning big in 5 years. Not in its current form, anyway.<br />
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I first found TMF years ago, and unlike almost every other business book I read around that time, it still rings just as true, and is just as helpful today. That's the magic of TMF, not that it was ever the "IT" thing of the moment, with hundreds of millions of shares, sales, and comments, but that it keeps being valuable year after year because it's not built on fakery or false images, but something really true, waiting there for anyone who is ready to see it, with no strings attached.<br />
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TMF is the paradigmatic example of a fastlane win, because the need-solving value, the logevity, the care, and the quality that went into it continue to make it earn money for the creator without spending the five or six figures a month that Tai must spend on advertising, because the item itself is valuable.<br />
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Tai would fade away quickly without new content and huge ad spend, because the genesis of his brand, its core value proposition, is smoke and mirrors and feel-good talk. That's the difference.</div>
