Jesse D
Contributor
Hey everyone!
So I launched a D2C Ecommerce website in July 2020 for a small cell phone convenience product I designed and patented (www.plugpuck.com). This is my first business experience and have really executed this as a passion project with a desire to learn. I've done everything from the product design, website design, photo/video, advertising, working with suppliers, S&H... pretty much everything.
Business has been steady for the last 7 months and is primarily driven by Ad spend on Facebook / Instagram. We also launched on Amazon late 2020, which provided some valuable feedback from consumers which inspired change in how we're now marketing the product. However, I've learned running a business is much more expensive that I planned for. This has been a pain point for my lack of experience.
From a business standpoint I've discovered 2 larger problems in my model that stand out to me, but there's probably more:
1) I don't have any proposition for repeat customers. So basically, I pay for a customer (through Ad spend) and then they are gone forever. So my lifetime value of a customer is diminished.
2) The overall profit margins are small on D2C and Amazon, making my break even point challenging to reach.
I'm hoping some kind souls on here can offer their opinions / experience on how to strategize for sales / revenue growth from my current position.
I'm considering adding some generic private label products like cell phone chargers or cases but I feel like that is already a super crowded space.
Any support is super appreciated! Hopefully I can offer some help in return. I basically started this business from scratch single handedly. Think I have some wisdom and advice on good and bad choices I've made. Thank you!
So I launched a D2C Ecommerce website in July 2020 for a small cell phone convenience product I designed and patented (www.plugpuck.com). This is my first business experience and have really executed this as a passion project with a desire to learn. I've done everything from the product design, website design, photo/video, advertising, working with suppliers, S&H... pretty much everything.
Business has been steady for the last 7 months and is primarily driven by Ad spend on Facebook / Instagram. We also launched on Amazon late 2020, which provided some valuable feedback from consumers which inspired change in how we're now marketing the product. However, I've learned running a business is much more expensive that I planned for. This has been a pain point for my lack of experience.
From a business standpoint I've discovered 2 larger problems in my model that stand out to me, but there's probably more:
1) I don't have any proposition for repeat customers. So basically, I pay for a customer (through Ad spend) and then they are gone forever. So my lifetime value of a customer is diminished.
2) The overall profit margins are small on D2C and Amazon, making my break even point challenging to reach.
I'm hoping some kind souls on here can offer their opinions / experience on how to strategize for sales / revenue growth from my current position.
I'm considering adding some generic private label products like cell phone chargers or cases but I feel like that is already a super crowded space.
Any support is super appreciated! Hopefully I can offer some help in return. I basically started this business from scratch single handedly. Think I have some wisdom and advice on good and bad choices I've made. Thank you!
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