Hey everyone!
So I launched a D2C Ecommerce website in July 2020 for a small cell phone convenience product I designed and patented (www.plugpuck.com). This is my first business experience and have really executed this as a passion project with a desire to learn. I've done everything from the product design, website design, photo/video, advertising, working with suppliers, S&H... pretty much everything.
Business has been steady for the last 7 months and is primarily driven by Ad spend on Facebook / Instagram. We also launched on Amazon late 2020, which provided some valuable feedback from consumers which inspired change in how we're now marketing the product. However, I've learned running a business is much more expensive that I planned for. This has been a pain point for my lack of experience.
From a business standpoint I've discovered 2 larger problems in my model that stand out to me, but there's probably more:
1) I don't have any proposition for repeat customers. So basically, I pay for a customer (through Ad spend) and then they are gone forever. So my lifetime value of a customer is diminished.
2) The overall profit margins are small on D2C and Amazon, making my break even point challenging to reach.
I'm hoping some kind souls on here can offer their opinions / experience on how to strategize for sales / revenue growth from my current position.
I'm considering adding some generic private label products like cell phone chargers or cases but I feel like that is already a super crowded space.
Any support is super appreciated! Hopefully I can offer some help in return. I basically started this business from scratch single handedly. Think I have some wisdom and advice on good and bad choices I've made. Thank you!
So I launched a D2C Ecommerce website in July 2020 for a small cell phone convenience product I designed and patented (www.plugpuck.com). This is my first business experience and have really executed this as a passion project with a desire to learn. I've done everything from the product design, website design, photo/video, advertising, working with suppliers, S&H... pretty much everything.
Business has been steady for the last 7 months and is primarily driven by Ad spend on Facebook / Instagram. We also launched on Amazon late 2020, which provided some valuable feedback from consumers which inspired change in how we're now marketing the product. However, I've learned running a business is much more expensive that I planned for. This has been a pain point for my lack of experience.
From a business standpoint I've discovered 2 larger problems in my model that stand out to me, but there's probably more:
1) I don't have any proposition for repeat customers. So basically, I pay for a customer (through Ad spend) and then they are gone forever. So my lifetime value of a customer is diminished.
2) The overall profit margins are small on D2C and Amazon, making my break even point challenging to reach.
I'm hoping some kind souls on here can offer their opinions / experience on how to strategize for sales / revenue growth from my current position.
I'm considering adding some generic private label products like cell phone chargers or cases but I feel like that is already a super crowded space.
Any support is super appreciated! Hopefully I can offer some help in return. I basically started this business from scratch single handedly. Think I have some wisdom and advice on good and bad choices I've made. Thank you!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
