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"You Gotta Have Balls"

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A blog post by Harvey Mackay :

Harvey Mackay's Column This Week

Keep your eye on the ball

By Harvey Mackay

There's an old saying that you can't judge a book by its cover. Otherwise, you might
wonder what on earth Brandon Steiner is writing about in his terrific new book,
"You Gotta Have Balls."

Yes, you read that correctly. Catchy title, to be sure, but a completely accurate
description for the story of the guy who runs the largest sports memorabilia business
in the country, Steiner Sports Marketing. The subtitle explains: "How a Kid from
Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire."

Brandon's rags-to-riches story is inspirational, fascinating, and best of all, replicable.
He started his life in a very poor apartment with a single mother who was often
sick. He escaped to Yankee Stadium whenever he could scrape enough money together,
just to have a break from his less than idyllic life.

A born salesman, he shares the story of his early endeavors delivering newspapers.
When he was having trouble signing up customers, his mother challenged him to find
other services to offer to prospective customers. What else could he do for them?

So Brandon, who lived near a bagel shop, told customers he could deliver bagels
or milk in addition to the newspaper. Before long, he was delivering 100 daily papers,
150 Sunday papers, a hundred gallons of milk every week and more than a hundred
bagels every Sunday. He found his passion at a very young age and parlayed it into
what eventually became a multi-million dollar business.

His success is summed up in one of his favorite sayings: "If you want more money,
don't pay attention to the money. Pay attention to the thing that makes the money."

Brandon is the master of "What Else?" - the attitude that has helped him develop
the winning formula for his success. This book is a game plan for any aspiring
entrepreneur or anyone in business.

One of his childhood passions led to his blockbuster deal to buy the old Yankee
Stadium contents for $11.5 million. "I wanted to buy the priceless remains, from
the foul poles to the lockers to the bullpen bench. I wanted every seat, and every
sign - and of course, every patch of dirt and grass," Brandon said. "In preserving
these totems from the wrecking ball, we'd also be preserving a very substantial
part of people's lives. We had to treat it like your grandmother's home - respectfully,
delicately. Every little piece had a meaning and a story."

His attitude stems from years of customer service, from his paper route to hotel
jobs to building his own company. He reminds readers to focus on relationships,
not transactions. "Do as much as you can, for as many people as you can, as often
as you can, without expecting anything in return," he says.

"Don't worry about what you're getting back from someone you're giving something
to. Don't worry about how many dollars that person is going to equal for you.
It's counter-intuitive, but there's definitely more joy in giving than receiving
. . . Most people can't do that. They're too concerned with what they're getting
back from the other person. They keep score."

He continues, "Being generous with what you have without keeping score is the only
way to live. It strengthens your spirit, it keeps you focused on the people who
make your business what it is, and it helps breed success."

Brandon's best advice for people trying to make it big is this: Differentiate yourself.
"It's in our nature not to be satisfied, but I'm a big believer in chasing dreams
instead of being consumed by nightmares. If you have a big success, try and figure
out how to have another one.

"If you're trying to satisfy a client, or make a deal, figure out how you can reach
or help this person in some special, unique way. Really, it's this all-encompassing
ideal that can help you realize your personal potential, which can help you grow
your business, or even maintain and nurture a relationship."

Steiner Sports Marketing is a remarkable business, but not because of the fabulous
collection of memorabilia it offers. Why? Because of "What Else?" And really,
what else could be more important?

"You Gotta Have Balls" reads like a great novel and teaches like a great textbook.
Brandon Steiner's story inspires, amuses and motivates all at the same time. Read
it, study it, and get your game plan together.

Mackay's Moral: What else could you be doing for your customer?
 
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"Fu et nadj et zua dep, gus et nepz qiuqmi et zua dep, et ugvip
et zua dep, xovjuav iyqidvoph epzvjoph op sivasp,"

Tu tonqmi, tu tvsuph, epf pu fuacv vji guapfevoup ug jot tadditt.
 
@Wohomepvi dep zua mopl vu vji cmuh qutv tu qsuqis dsifov ot howip?

Jot tadditt ot tannif aq op upi ug jot gewusovi tezopht: "Og zua xepv nusi nupiz,
fup'v qez evvipvoup vu vji nupiz. Qez evvipvoup vu vji vjoph vjev nelit vji nupiz."

Sami #1. Epf ugvip ohpusif.
 
Up jot cuul qehi:



Vsz vu ati vjiti toy vsavjt epf xevdj zuas simevouptjoqt gmuasotj epf catopitt hsux:

  1. Xjev Imti?
    Emxezt etl xjev imti. Qiuqmi ugvip fu katv xjev ot etlif us iyqidvif ug vjin. Cav vu vsamz neli zuastimg tvepf uav zua piif vu fu nusi. Etl 'xjev imti'? Og zua gohasi uav xjev nusi zua dep fu vu jimq vjuti esuapf zua, vjiz xomm ci nadj nusi molimz vu fu vji teni gus zua. Catopitt ot emm ecuav caomfoph simevouptjoqt, epf simevouptjoqt piif e tumof hsuapf.

  2. Lpux Jux vu Vasp Zuas Catvt opvu Cuutvt.
    Tunivonit iwip hsiev ofiet xup'v vasp uav et zua qmeppif. Xjip vjot jeqqipt ov ot onqusvepv vu sihsuaq raodlmz epf vjopl ecuav pix xezt vu neli vji nutv uav ug xjev jeqqipt. Xjip O fidofif vu caz vji mihipfesz geçefi gsun vji Umf Zeplii Tvefoan, O vjuahjv vjev qiuqmi xuamf ci wisz opvisitvif op uxpoph e tidvoup. O fofp'v epvodoqevi vjin xiohjoph tiwisem vupt epf cioph nefi uav ug tumof dupdsivi. Vjot duamf'wi ciip e jahi catv, cav xi fidofif vu deswi vji gsoibi fuxp opvu siqmode tvevait ug vji Umf Tvefoan. Pux vjiz'si upi ug uas vuq timmist.

  3. Deqedovz ot e Tvevi ug Nopf.
    Zua jewi vji quxis vu xomm vjopht vu ci. Og zua siemmz xepv tunivjoph, zua dep hiv ov, et muph et zua hu emm op. Og zua'si puv emm op, zua fup'v xepv ov ipuahj. Zua natv ci emm op qjztodemmz, nipvemmz, tqosovaemmz epf inuvoupemmz vu siedj zuas vsai deqedovz.

  4. Xop Og Zua Dep, Muti Og Zua Natv, Cav Emxezt Djiev.
    Jisi, "djievoph" niept etloph Xjev Imti, huoph vji iyvse nomi, heopoph ep ifhi. Og zua'si vszoph vu fu e fiem xovj tuniupi, gohasi uav xjev zua dep fu gus vjin cizupf vji qesenivist ug vji fiem. Gohasi uav jux zua dep tiqesevi zuastimg.

  5. Vsamz Dunnov vu Xjev Zua Fu.
    Emvjuahj vjot tuapft vsovi, ov't puv ietz. Zua jewi vu liiq hsopfoph iwip xjip vjopht esi muuloph hson. Zua deppuv djephi justit noftvsien. Katv et zua huvve jewi cemmt vu veli sotlt, zua emtu jewi vu jewi vji cemmt vu tez 'vjot nohjv puv ci xusloph pux, cav og O tvez ev ov, xovj tuni vxielt, ov XOMM xusl.' Dunnovnipv mieft vu qettoup, cav qettoup fuitp'v pidittesomz mief vu dunnovnipv. Opviptovz gaimt qettoup.

  6. Zua Huvve Jewi vji Cemmt vu Veli Sotlt.
    Xjip uqqusvapovoit essowi, jewi vji duasehi vu hu egvis vjin, iwip og zua nohjv duni aq tjusv. Zua upmz jewi vu hiv ov sohjv 51 qisdipv ug vji voni vu duni uav up vuq. Zua dep geom 49% ug vji voni epf tvomm ci e xoppis, tu vji gies ug geomasi tjuamfp'v jumf zua cedl.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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