Read Millionaire Fastlane
I've Read UNSCRIPTED
- Dec 3, 2018
I can't experiment with vinyl at the moment, the minimum order for vinyl comes to about £1000.Have you experimented with vinyl vs CD?
Also, just curious, what’s your goal? To make a few grand a month? Or to blow up into a worldwide sensation? Or something else?
Ultimate goal is to have the time to focus on creating music with a semi-passive marketing system making sales and bringing people into my ecosystem.
The goal with the ads and funnel is to break even on the ad spend so I can scale things up and create a list of buyers. Then I can crowdfund the next album and have a list of people probably interesting in some sort of MRR service I create
Thanks J!Your music is right up my alley. I'm a bit of a metalhead myself, and I'm impressed you got Doro on your album!
Getting people to purchase a physical copy of a CD is not going to be easy, and you're charging over $40 for it. Wow! I assumed it was a free + SH offer with a T-shirt as an upsell. Casual music fans would never pay that much for some music; only the hardcore fans would. That's okay, but I don't know how 'warm' your list actually is. Is it a list of proven buyers who also interact with you on social media, or is it a list of people who have taken a free download of your music?
From a copy perspective, you're not really selling the purchase at all. Your story really isn't all that interesting. We're not buying the dream because buying your album is not going to help us identify with you or achieve what you've achieved. People buy into stories in order to identify with it somehow, and when you're selling a product, you need to either (1) sell becoming part of that story (think crowdfunding) (2) sell the story being the lead in to a solution to a problem (think selling a skin care product made by Cindy Joseph or something), or (3) sell having that story become the customer's story (think a 'get rich' product)
Why should I buy your music, even if I like it, when I can listen to it somewhere else for free?
@csalvato had a good idea: test vinyl vs. CD and sell it as a collector's edition with a very limited run. 100 available, 500 available, etc.
I assume you've read '1000 True Fans', if you haven't go read it.
The warm audience is a list of people who have opted in for a download. Some of them comment on my social media / blog / reply to the emails (I respond to everyone).
Do you think I should lower the price? The unit cost of the CD is £5.09, so I can afford to make the retail price a lot less (currently its £15... ). I didn't really have any idea on how to set the price. What sort of price would make the purchase (either CD or a download) a "no brainer" impulse buy for you?
At the moment, you can't listen to it somewhere else for free. My music is only available on my website, it's not on streaming platforms.
Thank you for the pointers on stories. I'm going to have a think on those and rewrite that section of the page.
I've read 100 true fans - great theory!
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