The greatest chokehold in any business is the psychology of the leader... aka you.
My coach taught me that if you want to be successful, you need to model success. Find someone who already has what you want and model 3 things:
First off, this is awesome. Great work man. You bought training, you DID the training, and you immediately took action. MOST people never make it this far. This is seriously such a big deal -- congratulations.
Don't ask for opinions, they are like assholes. Everyone's got one
Deffffiniitely not true.
How many meaningful conversations have you had with potential clients today? Yesterday? If you had meaningful conversations (not just text message but a zoom call professionally done) with 10 people a day -- is it possible, that even if you sucked, you could get at least one of them to say yes?
When I first started selling "high ticket" -- I could only close 1 out of 10. I felt like a super failure. But then I just decided to go speak to 4 times as many people as my counterparts... lo and behold I became "number 1"
My closing ratio improved, too.
If you're serious about this agency your entire job is getting sales conversations and doing sales conversations.
You're making an assumption. There ARE people who sell courses. There are also lots of people who don't.
Remember, there's 3 levels:
"Here's how to do it" - the book or course
"I'll do it with you" - the coaching program
"Let me do it FOR you" - the agency
Not everybody can afford the done for you, so oftentimes the down-sell could be "let me show you how"
Depending on your model, the done for you often has a scaling fee. The more we manage, the more we charge.
Is this guy someone you should be modeling? Or is there somewhere better? Don't adopt their psychology unless it's going to serve you.
The number of people I've hired that I've been extremely disappointed in is... much higher than I wish it was.
Just because anybody can promise growth -- doesn't mean they can actually do it.
I would LOVE someone who can take some of this off my plate (if they can actually perform) -- and EVEN THOUGH I have an agency I'm building, myself!!
I agree with gaining control. Not having all your eggs in one product basket. BUT -- realistically, it's not going anywhere anytime soon. You'll be okay for now.
Not very difficult at all.
Stop trying to find people to sell your stuff and start being findable to people who already want to buy it.
Also, watch those limiting beliefs. 10-20 salespeople???? *I* don't even have 20 salespeople.
If that's your belief, yes, you should quit.
If you're not going to take it seriously, how can you expect anyone else to?
There's nothing wrong with buying a course and implementing it.
99% of people buy the course and say "ah shit... I wish I had someone to just do this for me"
IF you were to take it seriously... I'd start by searching out all the others who bought that same course and ask them if they want you to just implement for them... but that's IF you're serious.
My coach taught me that if you want to be successful, you need to model success. Find someone who already has what you want and model 3 things:
- Their physiology (what they physically do)
- Their beliefs (how they think)
- Their syntax (the order in which they think/do things)
Hi guys,
Context: I've been doing Instagram marketing for over 1 year now. Mostly content management and growth. Bought a course from a guy a little over a year ago(before reading MJ's first book) that included everything from growth to monetization of an Instagram account. You can say it's a degree in Instagram lol.
First off, this is awesome. Great work man. You bought training, you DID the training, and you immediately took action. MOST people never make it this far. This is seriously such a big deal -- congratulations.
What do you think about these social media agencies that are out there?
Don't ask for opinions, they are like assholes. Everyone's got one
Keyword is side hustle. A business has to be treated with the respect it deserves. If you ignore it, it will ignore you. There are seasons of focus and seasons of balance. The only way you'll be able to grow is when you put full effort into it.I'm asking because I've been doing it as a side hustle for about 10 months now and have difficulties with running it.
It can take months to get a new client.
Deffffiniitely not true.
How many meaningful conversations have you had with potential clients today? Yesterday? If you had meaningful conversations (not just text message but a zoom call professionally done) with 10 people a day -- is it possible, that even if you sucked, you could get at least one of them to say yes?
When I first started selling "high ticket" -- I could only close 1 out of 10. I felt like a super failure. But then I just decided to go speak to 4 times as many people as my counterparts... lo and behold I became "number 1"
My closing ratio improved, too.
If you're serious about this agency your entire job is getting sales conversations and doing sales conversations.
I see some guys who are running these agencies and are making 30-100k$ each month, but they are also selling courses. Which makes me question them if they really make their money from running their clients' accounts or from the courses they sell because they're promoting them all the time. Like if you were really telling the truth, then why are you selling courses around it?
You're making an assumption. There ARE people who sell courses. There are also lots of people who don't.
Remember, there's 3 levels:
"Here's how to do it" - the book or course
"I'll do it with you" - the coaching program
"Let me do it FOR you" - the agency
Not everybody can afford the done for you, so oftentimes the down-sell could be "let me show you how"
Depending on your model, the done for you often has a scaling fee. The more we manage, the more we charge.
There was a guy who did a video on this(FB ads specifically), he talked about why a lot of these social media gurus also sell courses, he said that because scaling an agency alone can be very difficult. Sure, it's great to make a couple thousand bucks on the side, but scaling with courses is much more profitable, scalable and it saves a lot of time as well.
Is this guy someone you should be modeling? Or is there somewhere better? Don't adopt their psychology unless it's going to serve you.
The entry levels are obviously extremely low as almost any random 15 year old kid can do it just by watching a couple of YouTube videos. Even myself, I get pitched almost all the time on several of my accounts.
The number of people I've hired that I've been extremely disappointed in is... much higher than I wish it was.
Just because anybody can promise growth -- doesn't mean they can actually do it.
I would LOVE someone who can take some of this off my plate (if they can actually perform) -- and EVEN THOUGH I have an agency I'm building, myself!!
And also it's not controllable, whenever FB or IG is gone, it's gone, my whole income stream will be lost.
I agree with gaining control. Not having all your eggs in one product basket. BUT -- realistically, it's not going anywhere anytime soon. You'll be okay for now.
Not to mention the scale factor, it is very difficult to scale in both profits and clients(unless you have like 10-20 sales people who are doing the outreach for you), or you find a couple high ticket guys(3,000$ and up) who are willing to pay you, but that's not many.
Not very difficult at all.
Stop trying to find people to sell your stuff and start being findable to people who already want to buy it.
Also, watch those limiting beliefs. 10-20 salespeople???? *I* don't even have 20 salespeople.
Personally, I don't think a social media agency is a "real business", it's more like a hack to make some money on the side. That's probably why I bought the course in the first place, I was like a typical money chaser lol.
Should I quit and focus on building a real business or keep doing it?
If that's your belief, yes, you should quit.
If you're not going to take it seriously, how can you expect anyone else to?
There's nothing wrong with buying a course and implementing it.
99% of people buy the course and say "ah shit... I wish I had someone to just do this for me"
IF you were to take it seriously... I'd start by searching out all the others who bought that same course and ask them if they want you to just implement for them... but that's IF you're serious.