Hi guys,
Context: I've been doing Instagram marketing for over 1 year now. Mostly content management and growth. Bought a course from a guy a little over a year ago(before reading MJ's first book) that included everything from growth to monetization of an Instagram account. You can say it's a degree in Instagram lol.
What do you think about these social media agencies that are out there? I'm asking because I've been doing it as a side hustle for about 10 months now and have difficulties with running it. It can take months to get a new client.
I see some guys who are running these agencies and are making 30-100k$ each month, but they are also selling courses. Which makes me question them if they really make their money from running their clients' accounts or from the courses they sell because they're promoting them all the time. Like if you were really telling the truth, then why are you selling courses around it?
There was a guy who did a video on this(FB ads specifically), he talked about why a lot of these social media gurus also sell courses, he said that because scaling an agency alone can be very difficult. Sure, it's great to make a couple thousand bucks on the side, but scaling with courses is much more profitable, scalable and it saves a lot of time as well.
The entry levels are obviously extremely low as almost any random 15 year old kid can do it just by watching a couple of YouTube videos. Even myself, I get pitched almost all the time on several of my accounts. And also it's not controllable, whenever FB or IG is gone, it's gone, my whole income stream will be lost. Not to mention the scale factor, it is very difficult to scale in both profits and clients(unless you have like 10-20 sales people who are doing the outreach for you), or you find a couple high ticket guys(3,000$ and up) who are willing to pay you, but that's not many.
Personally, I don't think a social media agency is a "real business", it's more like a hack to make some money on the side. That's probably why I bought the course in the first place, I was like a typical money chaser lol.
Should I quit and focus on building a real business or keep doing it?
Context: I've been doing Instagram marketing for over 1 year now. Mostly content management and growth. Bought a course from a guy a little over a year ago(before reading MJ's first book) that included everything from growth to monetization of an Instagram account. You can say it's a degree in Instagram lol.
What do you think about these social media agencies that are out there? I'm asking because I've been doing it as a side hustle for about 10 months now and have difficulties with running it. It can take months to get a new client.
I see some guys who are running these agencies and are making 30-100k$ each month, but they are also selling courses. Which makes me question them if they really make their money from running their clients' accounts or from the courses they sell because they're promoting them all the time. Like if you were really telling the truth, then why are you selling courses around it?
There was a guy who did a video on this(FB ads specifically), he talked about why a lot of these social media gurus also sell courses, he said that because scaling an agency alone can be very difficult. Sure, it's great to make a couple thousand bucks on the side, but scaling with courses is much more profitable, scalable and it saves a lot of time as well.
The entry levels are obviously extremely low as almost any random 15 year old kid can do it just by watching a couple of YouTube videos. Even myself, I get pitched almost all the time on several of my accounts. And also it's not controllable, whenever FB or IG is gone, it's gone, my whole income stream will be lost. Not to mention the scale factor, it is very difficult to scale in both profits and clients(unless you have like 10-20 sales people who are doing the outreach for you), or you find a couple high ticket guys(3,000$ and up) who are willing to pay you, but that's not many.
Personally, I don't think a social media agency is a "real business", it's more like a hack to make some money on the side. That's probably why I bought the course in the first place, I was like a typical money chaser lol.
Should I quit and focus on building a real business or keep doing it?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
