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Well, that depends.
Let say that someone is selling a generic digital course for $100, then they're not really solving the "Need" in CENTS framework as everyone already has the ability to learn with ChatGPT. It also commoditizes the product, as it isn't unique in the market.
You might ask that "if personalised learning content can be delivered using AI, then what's the purpose of creating a course?".
Well, people don't buy stuff purely because it solves their problem. If they do that, wouldn't all the toothpaste brand be the same? or would cars be any different (Ferrari vs Toyota, They all solve the problem of private transportation).
People buy stuff because of their beliefs. They believe the brand they're buying as the product represent a fragment of themself.
So based on that logic, creators that are able to effectively instill beliefs that their "methodology" is the best for their customer segment will still be able to sell their course passively.
If you've bought Dankoe's course or Marc Lou's course, they appeal to a specific persona. DanKoe's course appeals to someone who's introspective and adopts an experimental approach to life . Marc Lou appeals to the entrepreneur who wants to create a SaaS without taking the traditional path of software engineering/development. I've took their course, it's mostly contains text and videos.
I buy it because it appeals to my approach on life.
It's not that their course is the absolute best in the world - as to know if it's the best course, you would need to experience every single course out there. It's because the way that they position their course & deliver the message helps paints a picture in people's mind.
If you're willing to have a personal brand, then sure, this can still work.
Be aware: Some work and some sacrifice = Some results. You can half-a$$ things and get halfway. That’s better than nothing, and there’s no shame in it. However, the probabilities of asymmetric returns are reduced in that case.
The more constraints you impose (e.g., not showing your face on YouTube videos because of shyness), the more difficult success becomes. I know I sound critical, but it comes from a place of genuine care, because what you say you want to achieve does not align with the sacrifice you are willing to make. In your case, complacency is your biggest enemy. You need to create a system to embrace the pain. The Greek Kalamata sun and the laissez-faire, laissez-passer attitude of Greece are wearing on you.
As far as I know this about you, you're very much money and hustle oriented. I'm not. So we won't agree here.
I'm fine with "some" results. I don't care about embracing the pain. I optimize my life for enjoyment, not suffering.
Faceless channels are often faceless not because of shyness but because there's no need to show your face. Your visuals work for you and your face doesn't provide any extra value.
This is low value thinking.
I just had a debate with an attorney about how his Google Ads should be ran. He's an arm chair quaterback that has been managing ( poorly ) his Google Ads account for 6 months.
I'm someone that has been buying ads online BEFORE there was a Google Ads.
He disagrees with me on no merit or ground, but went to ChatGPT and got an answer from ChatGPT that contradicts what I say and do, and tried to prove his point that way.
I then went to ChatGPT, typed the same question as him and got a completely different 180 degree answer from his, proving my point I was making. I then went back into other clients and proved my point with data.
Ai is only the sum average of the data it collected. That doesn't mean it was the right accurate data.
It also gives different answers to the same question.
Anyone can win against Ai, especially when it comes to text/content.
The only way you lose to Ai, especially in a text/context version of Ai is if you are not an Authority in your niche - which I have been preaching here for over a decade now.
Excellent post as always from you. That's very thought-provoking and nicely explained. Thank you.
As an Eastern European I find it so funny and strange that Americans find this harsh. It is the normal way we talk with each other. 😀
I have three almost fully passive side hustles (selling digital products on Etsy, stock videos on BlackBox and AI images on stock photo sites) but I had to invest a lot of time first, but they have been generating pretty okayish money for years now. Ofc I won't be a millionaire because of them.
I can confirm as a Central European (I refuse to call Poland Eastern Europe

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