Andy Black
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I'm still posting a video a day. I don't batch them up... it's a case of script, record, edit, publish. I'm getting fast enough now that I've time to get back to client work afterwards!
Having a bank of content helps so much. I just browse through Google Keep, grab something relevant, edit it so it's tighter and with a bit of a hook.
I started talking more generally about sales and marketing. I'm starting to weave in a bit more stories.
I've not posted the videos in this thread as I want to see how they do just on the platforms.
I'm paying less heed about when I post. As soon as I've done a video I publish to TikTok, YouTube, LinkedIn, and my Facebook page.
I seem to be stuck in the 200-300 views range on TikTok. Apparently that's a thing. I'm not concerned, just curious. My process is getting quicker and I'm now starting to think about how to improve retention and get in front of more people.
I've still not figured out Instagram reels, and I've heard Pinterest (pins?) are useful too. Oh, and Snapchat is a head-wreck trying to figure out so I didn't bother.
I can see me using something like repurpose.io at some point.
I'll look into some sort of content calendar later one, but for now I'm still following my nose.
For TikTok I noticed the three 30s videos have more Likes than the 10-15s videos. I pinned them to my profile.
You can't see them pinned on desktop, so I've highlighted them in red below.
I've changed my thumbnail to have white writing instead of yellow. I wanted to not highlight the text so much when the video is actually playing as I think it's more likely to let people know they're looping.
I've tried a video or two designed for the loop. I'm not sure it made any difference.

Having a bank of content helps so much. I just browse through Google Keep, grab something relevant, edit it so it's tighter and with a bit of a hook.
I started talking more generally about sales and marketing. I'm starting to weave in a bit more stories.
I've not posted the videos in this thread as I want to see how they do just on the platforms.
I'm paying less heed about when I post. As soon as I've done a video I publish to TikTok, YouTube, LinkedIn, and my Facebook page.
I seem to be stuck in the 200-300 views range on TikTok. Apparently that's a thing. I'm not concerned, just curious. My process is getting quicker and I'm now starting to think about how to improve retention and get in front of more people.
I've still not figured out Instagram reels, and I've heard Pinterest (pins?) are useful too. Oh, and Snapchat is a head-wreck trying to figure out so I didn't bother.
I can see me using something like repurpose.io at some point.
I'll look into some sort of content calendar later one, but for now I'm still following my nose.
For TikTok I noticed the three 30s videos have more Likes than the 10-15s videos. I pinned them to my profile.
You can't see them pinned on desktop, so I've highlighted them in red below.
I've changed my thumbnail to have white writing instead of yellow. I wanted to not highlight the text so much when the video is actually playing as I think it's more likely to let people know they're looping.
I've tried a video or two designed for the loop. I'm not sure it made any difference.

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