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Hey All,<br />
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I am new to this forum and this is my first post.<br />
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I own a small business called Life is hard Fighting is Easy. I teach private and semi-private sessions in martial arts, self-defense and Yoga along with wellness and life coaching.<br />
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I used to be a mechanical engineer working 9-5 but I saw there was a dead end to that life at and hated every minute of it.<br />
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I thought I was going for financial freedom when I transitioned to my business full time until I read Demarco’s books. Man, what an eye opener. I’m still trading time for money and am burning out. I also have a family with a newborn just added.<br />
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I also fought several times in Muay Thai, MMA Tae Kwon do and Karate. I had the idea to bring together real fighters to create a series of self-defense videos with my Fighting is Easy system I created. And make it available for video and streaming including YouTube and other platforms.<br />
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In my mind, this will make millions, what are your thoughts?
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</blockquote>I think if you had strong sales, and are projected to make a million in profit in the upcoming years then that would be very promising. The idea in my mind is that your business capabilities, and business performance should be at a level that can create a very compelling, high value offer(that has the sales to validate that). If you can do that, and effectively market and promote your product to people that are compelled to buy(and do buy) that would be how you get the strong sales, and with luck projected million + dollar profit.<br />
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So, my opinion is that you figure out where is a promising market(maybe the concept is to hire people to teach your class as an actual real self defense class, or a compelling value proposition like that). Can you devise a business model that is capable enough to output a compelling high value proposition, marketing, sales, profit and so on.<br />
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Imo, just like in fighting, the more capable, better performer, and strategist (than their competition) will obtain high odds of success. In the market place you should have something as compelling or better, and as valuable or better than your direct competitors. And, be optimal enough(effective, efficient, and consistent) in capturing value. That is my general strategy of why a business can excel to far above average results.</div>
