Ask Me Anything About Amazon PPC

[Saad Khan]

So I've been thinking about creating this thread a long time ago because I noticed that there isn't a dedicated thread for Amazon PPC on TFLF. It's sort of a mini version of @biophase 's thread, except it will be more focused on how you can use Amazon PPC to your advantage. (You can also ask questions related to FBA). I would also like other TFLF members to leave their insights in the post.

I need your votes. How familiar are you with Amazon? Let me know in the comments so I can write a full thread explaining from the basics all the way down to the real nitty gritty stuff.

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[SEBASTlAN]

In a forum this size there will be a considerable percentage on both sides of the spectrum. From what I've seen, these days it's rather competitive and most sellers just see it as a necessary evil that doesn't necessarily generate a positive ROI. Is that true?

 

[Saad Khan]

In a forum this size there will be a considerable percentage on both sides of the spectrum. From what I've seen, these days it's rather competitive and most sellers just see it as a necessary evil that doesn't necessarily generate a positive ROI. Is that true?

It is competitive. I agree. Is Amazon pay to win? Absolutely.

PPC has more than one function

• Building Relevancy
• Ranking
• Scaling (Getting Sales with Good ACoS)
• Expanding market share

Notice why I put profitable sales in the 3rd line? Because it's our third priority.

The first priority is making sure our listing is relevant and is "properly indexed."

The second priority is making sure you are ranking on the top of the first page. How do you do that? PPC.

You pay your way to the top because your organic rank will grow as much as your sponsored rank's ceiling. If your sponsored rank is at the bottom of the page, guess what? You'll never rank for your keyword. This is where most people fail. This is where youtube tutorials fail.

To make things even harder, your listing should be "retail-ready" even before you start running PPC. A retail-ready listing means having an SEO-optimized title, bullet points, description, and EBC/A+ content (making sure it's crawlable). Keywords in alt texts of EBC images. Have the best images you can get with infographics + lifestyle photos.

There's so much to selling on Amazon I can't even write down all the basics in this message.

I remember getting into the world of Amazon PPC thinking it would be easy but it's definitely not.

After doing all of the things mentioned above and running PPC for 2 months, then you can expect to get a profitable PPC order.

Sounds hard, doesn't it? I plan to make it easier for TFLF. By sharing what I know, the best practices, mistakes I've made, etc.

And one more thing...Revolutionary Innovation isn't welcomed with open arms on Amazon. Value skews are the name of the game. Many innovative products seem to create their own micro-niche, such as a UV Self-cleaning water bottle. Who knew this kind of bottle existed?