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Anyone here successfully sell a digital product (specifically video-based)?

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MyronGainz

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<div class="bbWrapper">Looking at selling a digital product (as a compliment to my main business/service). It is basically an advanced-level training that will be provided in the form of videos + accompanying PDFs.<br /> <br /> I have a pretty solid following from my existing business/service, and a strategy in place for marketing the digital product to them. What I am more interested in learning is the actual deliver of the videos+PDFs. My question is...<br /> <br /> What&#039;s the most effective platform to deliver a video-based product to customers? <br /> <br /> Rather than just ZIP all the videos and have customers download it after purchase... have any of you used a some sort of portal where customers have a unique login and can select/ watch videos from their dashboard? I feel like there has to be some sort of SaaS company out there that provides something like this to people selling video-based products. My concern is not just impeding piracy but, also to make sure the customer has a user-friendly experience while using my digital product.<br /> <br /> Any advice or input will help, thanks in advance guys!<br /> <br /> Myron</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 20560" data-quote="MyronGainz" data-source="post: 557057" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557057" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557057">MyronGainz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Looking at selling a digital product (as a compliment to my main business/service). It is basically an advanced-level training that will be provided in the form of videos + accompanying PDFs.<br /> <br /> I have a pretty solid following from my existing business/service, and a strategy in place for marketing the digital product to them. What I am more interested in learning is the actual deliver of the videos+PDFs. My question is...<br /> <br /> What&#039;s the most effective platform to deliver a video-based product to customers?<br /> <br /> Rather than just ZIP all the videos and have customers download it after purchase... have any of you used a some sort of portal where customers have a unique login and can select/ watch videos from their dashboard? I feel like there has to be some sort of SaaS company out there that provides something like this to people selling video-based products. My concern is not just impeding piracy but, also to make sure the customer has a user-friendly experience while using my digital product.<br /> <br /> Any advice or input will help, thanks in advance guys!<br /> <br /> Myron </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Yes, we have a couple of successful video programs. I agree there&#039;s probably (or should be) some SaaS solution out there. I&#039;m definitely curious to see if someone here has one they recommend. So good thread!<br /> <br /> Ultimately, we didn&#039;t find a good unified cloud-based option. We instead went with what you see below.<br /> <br /> For awareness, one product using this solution is $997. Another is $397.<br /> <br /> <b>Architecture</b><br /> <ul> <li data-xf-list-type="ul">Wordpress</li> <li data-xf-list-type="ul">Woocommerce</li> <li data-xf-list-type="ul">Subscriptions (allows for recurring payments)</li> <li data-xf-list-type="ul">Memberships (allows you to provide access to pages to customers based on purchases and drip pages to them as well)</li> <li data-xf-list-type="ul">Stripe (for credit card)</li> <li data-xf-list-type="ul">Videos are hosted on Youtube, but shown on the member pages</li> </ul>It&#039;s probably not the most elegant way, but it definitely works.<br /> <br /> <b>Pros</b><br /> <ul> <li data-xf-list-type="ul">Customers don&#039;t seem to have any problems with it. We get very few support inquiries.</li> <li data-xf-list-type="ul">Everything is customer administered. They can update their credit card, cancel, reset passwords, etc... all on their own.</li> <li data-xf-list-type="ul">It is super flexible. We can add in contact forms, surveys, PDFs, quizzes, whatever.</li> <li data-xf-list-type="ul">We can set up multiple pages for a nice progression for customers.</li> </ul><b>Cons</b><br /> <ul> <li data-xf-list-type="ul">I am not aware of a way to create something like a &quot;progress indicator&quot; or overall scoring system.</li> <li data-xf-list-type="ul">As people complete videos or advance from one page to the next, it would be nice to send them emails. Not sure exactly how to do this either.</li> <li data-xf-list-type="ul">Would prefer something a little more purpose built.</li> </ul></div>
 
<div class="bbWrapper">PS - Love the avatar. I&#039;ve both read that book and watched the movie far too many times. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":-)" title="Smile :-)" data-shortname=":-)" /></div>
 
<div class="bbWrapper">Udemy.com is a pretty popular platform. <br /> <br /> Another idea is to build a membership site using Wordpress, charge a monthly access fee.</div>
 
<div class="bbWrapper">Udemy?<br /> <br /> Check out what Jerry Banfield does (<a href="http://www.jerrybanfield.com" target="_blank" class="link link--external" rel="noopener">www.jerrybanfield.com</a>).<br /> <br /> <br /> <br /> Calling <a href="https://www.thefastlaneforum.com/community/members/36122/" class="username" data-xf-init="member-tooltip" data-user-id="36122" data-username="@Aaron W">@Aaron W</a></div>
 
<div class="bbWrapper">I have seen several people use Kajabi. It&#039;s an all-in-one solution.<br /> There is also Vimeo that hosts video that with the premium subscription you can lock-down videos to just people who have purchased your product. Drop-box could also work.</div>
 
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<div class="bbWrapper">I heard of <a href="https://teachable.com/" target="_blank" class="link link--external" rel="noopener">Teachable</a> - might be useful to you.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23883" data-quote="Justin Gesso" data-source="post: 557062" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557062" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557062">Justin Gesso said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Yes, we have a couple of successful video programs. I agree there&#039;s probably (or should be) some SaaS solution out there. I&#039;m definitely curious to see if someone here has one they recommend. So good thread!<br /> <br /> Ultimately, we didn&#039;t find a good unified cloud-based option. We instead went with what you see below.<br /> <br /> For awareness, one product using this solution is $997. Another is $397.<br /> <br /> <b>Architecture</b><br /> <ul> <li data-xf-list-type="ul">Wordpress</li> <li data-xf-list-type="ul">Woocommerce</li> <li data-xf-list-type="ul">Subscriptions (allows for recurring payments)</li> <li data-xf-list-type="ul">Memberships (allows you to provide access to pages to customers based on purchases and drip pages to them as well)</li> <li data-xf-list-type="ul">Stripe (for credit card)</li> <li data-xf-list-type="ul">Videos are hosted on Youtube, but shown on the member pages</li> </ul>It&#039;s probably not the most elegant way, but it definitely works.<br /> <br /> <b>Pros</b><br /> <ul> <li data-xf-list-type="ul">Customers don&#039;t seem to have any problems with it. We get very few support inquiries.</li> <li data-xf-list-type="ul">Everything is customer administered. They can update their credit card, cancel, reset passwords, etc... all on their own.</li> <li data-xf-list-type="ul">It is super flexible. We can add in contact forms, surveys, PDFs, quizzes, whatever.</li> <li data-xf-list-type="ul">We can set up multiple pages for a nice progression for customers.</li> </ul><b>Cons</b><br /> <ul> <li data-xf-list-type="ul">I am not aware of a way to create something like a &quot;progress indicator&quot; or overall scoring system.</li> <li data-xf-list-type="ul">As people complete videos or advance from one page to the next, it would be nice to send them emails. Not sure exactly how to do this either.</li> <li data-xf-list-type="ul">Would prefer something a little more purpose built.</li> </ul> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Amazing post, thank you SO much for this +reps. 1 quick question if you don&#039;t mind...<br /> <br /> Is &quot;Memberships&quot; a Wordpress Plugin? If so, do you have a link for this?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23883" data-quote="Justin Gesso" data-source="post: 557063" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557063" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557063">Justin Gesso said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> PS - Love the avatar. I&#039;ve both read that book and watched the movie far too many times. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Likewise sir! Book was a fantastic read, mind blowing, but a little much at times.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 39635" data-quote="conquer" data-source="post: 557070" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557070" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557070">conquer said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Udemy.com is a pretty popular platform.<br /> <br /> Another idea is to build a membership site using Wordpress, charge a monthly access fee. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I considered Udemy, but I do prefer to traffic to stay on my site, if that makes sense. I will look into the membership thing as Justin mentioned<br /> <br /> <blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 557086" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557086" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557086">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Udemy?<br /> <br /> Check out what Jerry Banfield does (<a href="http://www.jerrybanfield.com" target="_blank" class="link link--external" rel="nofollow ugc noopener">www.jerrybanfield.com</a>).<br /> <br /> <br /> <br /> Calling <a href="https://www.thefastlaneforum.com/community/members/36122/" class="username" data-xf-init="member-tooltip" data-user-id="36122" data-username="@Aaron W">@Aaron W</a> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I will jave to look into Jerry, thanks for that Andy. <br /> <br /> <blockquote data-attributes="member: 42025" data-quote="JP Godfrey" data-source="post: 557162" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557162" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557162">JP Godfrey said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have seen several people use Kajabi. It&#039;s an all-in-one solution.<br /> There is also Vimeo that hosts video that with the premium subscription you can lock-down videos to just people who have purchased your product. Drop-box could also work. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I will look into Kajabi, appreciate the advice sir!<br /> <br /> <blockquote data-attributes="member: 20079" data-quote="Writer7" data-source="post: 557249" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557249" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557249">Writer7 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I heard of <a href="https://teachable.com/" target="_blank" class="link link--external" rel="nofollow ugc noopener">Teachable</a> - might be useful to you. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Will look into Teachable, thank you very much for the tip!</div>
 
<div class="bbWrapper">Might not be the most elegant, but Wordpress is going to be your friend here.<br /> <br /> I&#039;ve used a ton of membership/purchase to download type software. You have a range of<br /> <br /> Amember<br /> Wishlist Member<br /> Digital Access Pass<br /> Member Mouse<br /> Kajibi<br /> OptimizePress/OptimizeMember<br /> Even a forum ( yes, it can be done with vBulletin )<br /> still tons more....<br /> <br /> <br /> If you want something to lock non-members out, process payment, allow members to access paid content, watch videos, etc... then Wordpress with a custom theme ( you can buy these ) and a plugin like Wishlist will do the job for you.<br /> <br /> For videos, a lot of people throw them on S3 ( Amazon ) or Youtube and then just link into the Wordpress page once the member logs in. You can store the PDF locally on site or also S3.<br /> <br /> I&#039;d advise against DropBox though. You are either going to have to add their email each time a user joins, or make it accessible via a link that if it gets known publicly, anyone will be able to download.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 16090" data-quote="eliquid" data-source="post: 557259" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557259" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557259">eliquid said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Might not be the most elegant, but Wordpress is going to be your friend here.<br /> <br /> I&#039;ve used a ton of membership/purchase to download type software. You have a range of<br /> <br /> Amember<br /> Wishlist Member<br /> Digital Access Pass<br /> Member Mouse<br /> Kajibi<br /> OptimizePress/OptimizeMember<br /> Even a forum ( yes, it can be done with vBulletin )<br /> still tons more....<br /> <br /> <br /> If you want something to lock non-members out, process payment, allow members to access paid content, watch videos, etc... then Wordpress with a custom theme ( you can buy these ) and a plugin like Wishlist will do the job for you.<br /> <br /> For videos, a lot of people throw them on S3 ( Amazon ) or Youtube and then just link into the Wordpress page once the member logs in. You can store the PDF locally on site or also S3.<br /> <br /> I&#039;d advise against DropBox though. You are either going to have to add their email each time a user joins, or make it accessible via a link that if it gets known publicly, anyone will be able to download. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Amazing, thank you for this post. I am gathering than Wordpress is fine for what I am trying to accomplish, just have to get the right plugin(s). Any recommendations on Wordpress custom themes? Any real benefit of using S3 (Amazon) vs. Youtube? Thanks again!</div>
 
<div class="bbWrapper">I use <a href="http://www.amember.com/" target="_blank" class="link link--external" rel="nofollow ugc noopener">http://www.amember.com/</a> while hosting my video files securely on Amazon S3. At first, I began integrating it with ultracart as the payment processing software. The design of each page is very manual, so you have flexibility, but it takes some work.<br /> <br /> While I currently use amember, I had a trial of <a href="https://www.clickfunnels.com/" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://www.clickfunnels.com/</a> and will be upgrading to this in the future. I like this because you can do $0 free trials that easily lead into subscription content (if that&#039;s what you go for).</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 20560" data-quote="MyronGainz" data-source="post: 557250" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557250" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557250">MyronGainz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Amazing post, thank you SO much for this +reps. 1 quick question if you don&#039;t mind...<br /> <br /> Is &quot;Memberships&quot; a Wordpress Plugin? If so, do you have a link for this? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Yes, here are the links to Memberships and Subscriptions:<br /> <br /> <a href="https://woocommerce.com/products/woocommerce-memberships/" target="_blank" class="link link--external" rel="noopener">https://woocommerce.com/products/woocommerce-memberships/</a><br /> <br /> <a href="https://woocommerce.com/products/woocommerce-subscriptions/" target="_blank" class="link link--external" rel="noopener">https://woocommerce.com/products/woocommerce-subscriptions/</a><br /> <br /> <a href="https://docs.woocommerce.com/document/woocommerce-memberships-subscriptions-integration/" target="_blank" class="link link--external" rel="noopener">https://docs.woocommerce.com/document/woocommerce-memberships-subscriptions-integration/</a></div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 8356" data-quote="AndrewNC" data-source="post: 557273" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557273" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557273">AndrewNC said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I use <a href="http://www.amember.com/" target="_blank" class="link link--external" rel="nofollow ugc noopener">http://www.amember.com/</a> while hosting my video files securely on Amazon S3. At first, I began integrating it with ultracart as the payment processing software. The design of each page is very manual, so you have flexibility, but it takes some work.<br /> <br /> While I currently use amember, I had a trial of <a href="https://www.clickfunnels.com/" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://www.clickfunnels.com/</a> and will be upgrading to this in the future. I like this because you can do $0 free trials that easily lead into subscription content (if that&#039;s what you go for). </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I used ClickFunnels for my book launch and was extremely pleased. It is very well designed and they provide a lot of extra instruction and info to help you do well. This is truly an &quot;above and beyond&quot; product. I&#039;m considering migrating off my email platforms and Leadpages to consolidate on Clickfunnels. Good to know subscription content is part of it.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23883" data-quote="Justin Gesso" data-source="post: 557275" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=557275" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-557275">Justin Gesso said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Yes, here are the links to Memberships and Subscriptions:<br /> <br /> <a href="https://woocommerce.com/products/woocommerce-memberships/" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://woocommerce.com/products/woocommerce-memberships/</a><br /> <br /> <a href="https://woocommerce.com/products/woocommerce-subscriptions/" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://woocommerce.com/products/woocommerce-subscriptions/</a><br /> <br /> <a href="https://docs.woocommerce.com/document/woocommerce-memberships-subscriptions-integration/" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://docs.woocommerce.com/document/woocommerce-memberships-subscriptions-integration/</a> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Thanks a TON Justin, really appreciate the help</div>
 

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