lantonio90
New Contributor
Hey all,
I currently run an e-com business in the supplement industry. It has been live over 2 years now (it took a further two years of R&D before launch), and grown to reliable month incomes of c.£8,000. We do seem to be stuck at this level though.
Plans to execute: We have a new subscription service launching in September to automate cashflow and help save customers time and money. We are also increasing our value proposition to give away more freebies with each sale (shaker, t-shirt, ebook etc.), improved our postal service and released a half price product variation to open up revenue streams to more price sensitive customers. There is also a new web front end and UI launching in September, again with the objective of improving customer journey ad conversion rates based on feedback and reporting. Oh and we've also released an app on the app store as another free resource for prospective customers.
Our marketing strategies include referral schemes (automated), social media marketing, SEO (blogs,forms), digital media marketing, search engine marketing all closely micromanaged, A-B tested and fed incremental/exponential budgets dependent on performance. We also have a club partnership scheme to centre on direct marketing to prospective customers.
Any ideas on if these strategies will work to help the business take the next jump up in revenue fastlaners? Or any suggestions from your own experience for us to implement?
I currently run an e-com business in the supplement industry. It has been live over 2 years now (it took a further two years of R&D before launch), and grown to reliable month incomes of c.£8,000. We do seem to be stuck at this level though.
Plans to execute: We have a new subscription service launching in September to automate cashflow and help save customers time and money. We are also increasing our value proposition to give away more freebies with each sale (shaker, t-shirt, ebook etc.), improved our postal service and released a half price product variation to open up revenue streams to more price sensitive customers. There is also a new web front end and UI launching in September, again with the objective of improving customer journey ad conversion rates based on feedback and reporting. Oh and we've also released an app on the app store as another free resource for prospective customers.
Our marketing strategies include referral schemes (automated), social media marketing, SEO (blogs,forms), digital media marketing, search engine marketing all closely micromanaged, A-B tested and fed incremental/exponential budgets dependent on performance. We also have a club partnership scheme to centre on direct marketing to prospective customers.
Any ideas on if these strategies will work to help the business take the next jump up in revenue fastlaners? Or any suggestions from your own experience for us to implement?
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