Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
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My #1 recommendation for beginners is Ca$hvertising.
The Ultimate Sales Letter is also good as @BizyDad recommended. In my opinion, it should come after Ca$hvertising because it's more narrow in direction (and more of a boot in the a$$ to get started).
Most of the other books listed are better once you get started and gain traction.
Gary Halbert can be skipped completely unless you want to get sucked down a time-wasting rabbit hole where would-be copywriters go to die.
Best place to learn marketing is by working with clients. What works today isn't taught in old books. Clients will tell you all about what is and is not working for them. For instance, none of the books above will tell you that sales emails have higher open rates with an emoji in the headline.
The Ultimate Sales Letter is also good as @BizyDad recommended. In my opinion, it should come after Ca$hvertising because it's more narrow in direction (and more of a boot in the a$$ to get started).
Most of the other books listed are better once you get started and gain traction.
Gary Halbert can be skipped completely unless you want to get sucked down a time-wasting rabbit hole where would-be copywriters go to die.
Best place to learn marketing is by working with clients. What works today isn't taught in old books. Clients will tell you all about what is and is not working for them. For instance, none of the books above will tell you that sales emails have higher open rates with an emoji in the headline.