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MJ DeMarco

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So I'd like to recognize (and advertise) some of the contributors here who are authors and have books for sale on Amazon.

If you have a book on Amazon (or elsewhere) AND you have contributed here, please post a link to your book. Ultimately I'd like create a sidebar vignette where we can advertise them to the community.

Off hand, these are the folks who I know have books...

@Walter Hay @AndrewNC @JScott @JustAskBenWhy @ChickenHawk (ready to go public? LOL)

If you have NOT contributed to the forum, please, this is not a linking opportunity.

Contribute first.
 
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AndrewNC

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Thanks MJ!

Book #1
The Cure for Happiness: Timeless Secrets to a Stress Free Life

happy.png

Amazon Paperback ($11.95): Amazon.com: The Cure for Happiness: Timeless Secrets to a Stress Free Life (9781520482460): Andrew Alexander: Books
Amazon Kindle ($3.49): https://www.amazon.com/dp/B01N0Z5M9S/?tag=tff-amazonparser-20

Overview:
  • Take Full Control of Your Emotions: "Regardless of how chaotic or stressful life is on the outside, we are always in full control of how we feel on the inside."
  • Enjoy Every Second of Your Life: As business owners, we often place happiness in the future (some goal we don't have now). Through my journey of building my businesses, I discovered how to find that balance between motivation to achieve our goals, and to be happy along the way (the complacency vs. struggle problem).
My Experience:
When my first business collapsed in October 2015, I was left rushing to the emergency room on multiple occasions due to improperly handling my emotions (stress & anxiety). I found a natural solution. As a firefighter/emt/part-time law enforcement, I've been speeding 90 mph through city streets to shots fired calls, stuck in the basement of a burning building, and I've done CPR on a person for 10 minutes on my own before paramedics could arrive. I've been stuck in a foreign country with no access to my money, no cell phone service, with my bags thrown out in the city streets at 10:30 at night in the middle of November. I wasn't stressed in that last instance because of what I learned along the way.

Through facing these emotional problems in my life, I decided to go on a journey to find out how to take full control of my emotions and to release the unhealthy buildup of unwanted emotions in 5 minutes or less and how to turn negative emotions into the most powerful force that helps us thrive.

About 15% of the book is me crying about a girl I fell in love with and lost...be warned. She's pretty darn amazing.

Book #2
I am Not a Millionaire: Making the Shift from Failure to Financial Freedom


cover.png
Overview: In 2011, at the age of 25, I read The Millionaire Fastlane and got woken up to the world of internet entrepreneurship for the first time (previously studied to become a cop). I struggled for two and half years jumping from idea to idea, was lost and confused, and eventually went on to build a digital magazine portfolio with a readership of 1,200,000 people, acquired more than 11,800 paying customers, and earned my freedom to quit the corporate world live that "laptop on the beach" passive income lifestyle.

Who It's For:
The first-time entrepreneur who has not yet built their first business and perhaps just finished reading TMF and Unscripted . They are looking for a product or service to sell, they want to learn the fundamentals of (marketing, copywriting, and sales), and they want to avoid the common pitfalls early-stage entrepreneurs fall into.

Who It's Not For:
Experienced business owners.

Amazon Paperback ($14.95): https://www.amazon.com/dp/1502859750/?tag=tff-amazonparser-20
Amazon Kindle ($4.99): https://www.amazon.com/dp/B00NHHPOKY/?tag=tff-amazonparser-20

Table of Contents
PREFACE
  • The Life of an Entrepreneur 1
INTRODUCTION 13
  • The Journey Begins 15
  • How to Make a Million Dollars 23
Playing by a Different Set of Rules 29
  • Break Free from Social Conditioning 31
  • Surround Yourself with Success 39
  • Stop Playing to Not Lose 45
  • There Is No Failure 51
  • Burn The Boats 59
  • Get Rich Quick 65
  • Embrace the Struggle 71
Finding a Business Idea 73
  • Select a Market 77
  • Become a Specialist 83
  • Follow a ‘Traffic First’ Strategy 89
  • Ask Your Customers What They Want 93
  • Uncover What They Need 97
  • Solve Their Problems 101
  • Deliver the Solution 105
Sales 113
  • Limiting Beliefs About Selling 117
  • Get to Know Your Customers 123
  • How Do You Benefit the Customer? 129
  • Consumer Psychology & Copywriting 133
  • Objections & Frame Control 139
  • Ask for The Sale 143
  • Pick Up the Phone 147
Marketing & Advertising 149
  • Stand in Front of Your Customer 157
  • Get Their Attention 161
  • Test Things Out & Never Slow Down 167
  • The Fundamentals of Entrepreneurship 171
The Trials and Tribulations 175
  • Making Sacrifices 179
  • Laziness 185
  • Does Success Choose You? 191
  • How Do You Spend Your Time? 195
  • Jumping from Idea to Idea 199
  • Focusing on the Problems 205
  • Quitting Your Job 209
  • Analysis Paralysis 213
  • The (un)Comfort Zone 219
  • Confidence in Your Own Decisions 223
  • The ‘Doing Now’ CEO 227
  • Profit at All Costs 231
  • Own Your Brand 237
  • The Learning Loop & Self-Education 243
  • The Characters You Encounter 247
  • Giving Up Too Soon 255
  • Addicted to Success 259
  • Switching Off and Recharging 263
  • A Change of Seasons 269
  • Learning Things the Hard Way 273
  • What Happens When You Make It? 275
The Inner Journey 281
  • The $90 Million Man 285
  • The Transformation Begins 289
  • Influence & Persuasion 293
  • The Witchdoctor 297
  • An Expert in Human Behavior 301
  • Choose Your Destiny 307
  • Too Much Mindset. Too Little Action. 317
  • The Limitless CEO 321
Serving Your Purpose 325
  • Complete and Total Alignment 329
  • Self-Made Success 337
The Life We Choose to Live 347
  • Join the Tribe 359
Amazon Paperback ($14.95): https://www.amazon.com/dp/1502859750/?tag=tff-amazonparser-20
Amazon Kindle ($4.99): https://www.amazon.com/dp/B00NHHPOKY/?tag=tff-amazonparser-20
 

JustAskBenWhy

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Andy Black

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ChickenHawk

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Off hand, these are the folks who I know have books...@ChickenHawk (ready to go public? LOL)

Thanks so much for the opportunity! I'm going to stay anonymous, though, and not only because I'm shy, hah!

Mostly, it's because the cloak of anonymity enables me to keep updating my progress thread without self-censoring. If my "Chickenhawk Progress thread" were ever associated with my pen name, I'd feel awkward about sharing so much information on earnings, strategies, etc. All this to say, I think I can provide more value here by remaining incognito.

Great to see so many authors here though!
 

Walter Hay

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This is great timing because my latest revision of my safe sourcing and importing book will be available maybe today, or maybe tomorrow.

The reason for my uncertainty is that apart from writing it, editing it, and proof reading it, the formatting and publishing is handled for me by Jim Cockrum's team at the Proven Amazon Course.

You will see that the links to my books are affiliate links, but let me explain. A few years ago I became so overwhelmed with the support needs for my book buyers that I turned to Jim Cockrum, who runs the Proven Amazon Course (PAC), and I use his paid support team to look after most of my book readers' questions. In return he handles all the sales of my book as well as the technical issues involved in the formatting and publishing. This means that to sell my book I have to use affiliate links.

I taught Jim's support team a lot of what I know on the subject, but occasionally they find a question too hard, so they refer it straight on to me.

I have also recently published my book on labeling, but that is outside the scope of the many courses currently comprising the PAC, so I have arranged for family members in the UK to market that book for me. Details below.

So, here are the links to my safe sourcing and importing book, Import Direct From China and Many Other Countries: Your Guide To Finding The Best Suppliers, Best Products, and Best Prices And How To Easily Organize The Importing Procedure
PDF Version: https://ko296.isrefer.com/go/pcs001/whay/

Kindle Version: https://ko296.isrefer.com/go/pcsk/whay/

Paperback Version: https://ko296.isrefer.com/go/pcscs/whay/

Free Version ( included with PAC): https://ko296.isrefer.com/go/pac/whay/
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
My labeling book.
This book won't be for everyone who just wants to slap a sticker on a generic product. It is designed to help private label sellers to appreciate how simple differentiation of their brand from a multitude of others by just slapping on their own brand label is inadequate if they want to really make something of their brand.

Even generic products can become great brands, although I would recommend having a product that has sufficient merits of its own so that brilliant labeling and packaging are not the only things that it has going for it. Your USP could be a label and packaging that grab and hold the consumer's attention, but I would be disappointed if people only use my book for that purpose.

If you have a great product, make it a great brand. That's what my book is designed to help you do.

Here's part of the introduction:

Winning The Fight For Attention Online Or On The Shelves.
Do you want your labels, branding, and packaging to sell for you, or to just look pretty? From the moment you put your new product on display you are in a fight to stand out from the rest either online or on the store shelves.

Not all labels are born equal. There is much more to choosing labels than simply printing them and sticking them on.

Your choice of labels can make or break your private labeling business. This book will show you the difference between a huge range of different labeling or brand marking methods. It might open your eyes to possibilities that really can make your product and your brand appear unique and give the impression that it is the one the buyer must have.

After all what is your objective in private labeling? Do you want to:
  • Establish a repeat business with customer brand loyalty?
  • Market a product that stands out from the crowd?
  • Build a brand?
  • Protect your brand from competition?
  • Get a premium price?
Well thought-out labeling can help you on the road to private labeling success. But don’t forget to ALSO think of packaging as an advertising medium.
Why don’t businesses just use brown paper bags? etc.....
With long experience in designing, sourcing and selling labels and other product identification methods, I have been able to describe 26 different labeling and branding methods and provide links to sources, most within the USA, UK and Australia, but having relevance to other countries because of what those manufacturers' sites can teach.

If you are selling clothing, about 18 or 20 of those methods won't be for you, but the principles I teach about label design, making use of my experience and my knowledge of marketing psychology will still help. The same applies if you are selling kitchenware. Maybe only 5 or 6 of the methods will be directly relevant.

Here's the link: MARKETPLACE Walter Hay's Business Books
Walter
 
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Last edited:

Van Halen

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Thanks MJ!

Book #1
The Cure for Happiness: Timeless Secrets to a Stress Free Life

View attachment 15700

Amazon Paperback ($11.95): Amazon.com: The Cure for Happiness: Timeless Secrets to a Stress Free Life (9781520482460): Andrew Alexander: Books
Amazon Kindle ($3.49): The Cure for Happiness: Timeless Secrets to a Stress-Free Life - Kindle edition by Andrew Alexander. Self-Help Kindle eBooks @ Amazon.com.

Overview:
  • Take Full Control of Your Emotions: "Regardless of how chaotic or stressful life is on the outside, we are always in full control of how we feel on the inside."
  • Enjoy Every Second of Your Life: As business owners, we often place happiness in the future (some goal we don't have now). Through my journey of building my businesses, I discovered how to find that balance between motivation to achieve our goals, and to be happy along the way (the complacency vs. struggle problem).
My Experience:
When my first business collapsed in October 2015, I was left rushing to the emergency room on multiple occasions due to improperly handling my emotions (stress & anxiety). I found a natural solution. As a firefighter/emt/part-time law enforcement, I've been speeding 90 mph through city streets to shots fired calls, stuck in the basement of a burning building, and I've done CPR on a person for 10 minutes on my own before paramedics could arrive. I've been stuck in a foreign country with no access to my money, no cell phone service, with my bags thrown out in the city streets at 10:30 at night in the middle of November. I wasn't stressed in that last instance because of what I learned along the way.

Through facing these emotional problems in my life, I decided to go on a journey to find out how to take full control of my emotions and to release the unhealthy buildup of unwanted emotions in 5 minutes or less and how to turn negative emotions into the most powerful force that helps us thrive.

About 15% of the book is me crying about a girl I fell in love with and lost...be warned. She's pretty darn amazing.

Book #2
I am Not a Millionaire: Making the Shift from Failure to Financial Freedom


View attachment 15699
Overview: In 2011, at the age of 25, I read The Millionaire Fastlane and got woken up to the world of internet entrepreneurship for the first time (previously studied to become a cop). I struggled for two and half years jumping from idea to idea, was lost and confused, and eventually went on to build a digital magazine portfolio with a readership of 1,200,000 people, acquired more than 11,800 paying customers, and earned my freedom to quit the corporate world live that "laptop on the beach" passive income lifestyle.

Who It's For:
The first-time entrepreneur who has not yet built their first business and perhaps just finished reading TMF and Unscripted . They are looking for a product or service to sell, they want to learn the fundamentals of (marketing, copywriting, and sales), and they want to avoid the common pitfalls early-stage entrepreneurs fall into.

Who It's Not For:
Experienced business owners.

Amazon Paperback ($14.95): https://www.amazon.com/dp/1502859750/?tag=tff-amazonparser-20
Amazon Kindle ($4.99): https://www.amazon.com/dp/B00NHHPOKY/?tag=tff-amazonparser-20

Table of Contents
PREFACE
  • The Life of an Entrepreneur 1
INTRODUCTION 13
  • The Journey Begins 15
  • How to Make a Million Dollars 23
Playing by a Different Set of Rules 29
  • Break Free from Social Conditioning 31
  • Surround Yourself with Success 39
  • Stop Playing to Not Lose 45
  • There Is No Failure 51
  • Burn The Boats 59
  • Get Rich Quick 65
  • Embrace the Struggle 71
Finding a Business Idea 73
  • Select a Market 77
  • Become a Specialist 83
  • Follow a ‘Traffic First’ Strategy 89
  • Ask Your Customers What They Want 93
  • Uncover What They Need 97
  • Solve Their Problems 101
  • Deliver the Solution 105
Sales 113
  • Limiting Beliefs About Selling 117
  • Get to Know Your Customers 123
  • How Do You Benefit the Customer? 129
  • Consumer Psychology & Copywriting 133
  • Objections & Frame Control 139
  • Ask for The Sale 143
  • Pick Up the Phone 147
Marketing & Advertising 149
  • Stand in Front of Your Customer 157
  • Get Their Attention 161
  • Test Things Out & Never Slow Down 167
  • The Fundamentals of Entrepreneurship 171
The Trials and Tribulations 175
  • Making Sacrifices 179
  • Laziness 185
  • Does Success Choose You? 191
  • How Do You Spend Your Time? 195
  • Jumping from Idea to Idea 199
  • Focusing on the Problems 205
  • Quitting Your Job 209
  • Analysis Paralysis 213
  • The (un)Comfort Zone 219
  • Confidence in Your Own Decisions 223
  • The ‘Doing Now’ CEO 227
  • Profit at All Costs 231
  • Own Your Brand 237
  • The Learning Loop & Self-Education 243
  • The Characters You Encounter 247
  • Giving Up Too Soon 255
  • Addicted to Success 259
  • Switching Off and Recharging 263
  • A Change of Seasons 269
  • Learning Things the Hard Way 273
  • What Happens When You Make It? 275
The Inner Journey 281
  • The $90 Million Man 285
  • The Transformation Begins 289
  • Influence & Persuasion 293
  • The Witchdoctor 297
  • An Expert in Human Behavior 301
  • Choose Your Destiny 307
  • Too Much Mindset. Too Little Action. 317
  • The Limitless CEO 321
Serving Your Purpose 325
  • Complete and Total Alignment 329
  • Self-Made Success 337
The Life We Choose to Live 347
  • Join the Tribe 359
Amazon Paperback ($14.95): https://www.amazon.com/dp/1502859750/?tag=tff-amazonparser-20
Amazon Kindle ($4.99): https://www.amazon.com/dp/B00NHHPOKY/?tag=tff-amazonparser-20
I am not a millionaire, sounds well suited me myself. I'll order it tonight, thanks for sharing!
 

Justin Gesso

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Thanks for the thread, @MJ DeMarco.

Leave the Grind Behind (Amazon).

It's about leaving a solid (good 6-figure) job to do something much more badass. I know so many people who want to quit and build their own path, but it's tough when you have a nice salary, health benefits, 401K, family to support, mortgage, etc...

If you need a little nudge, hopefully my book can be that push for at least a few of you.
 

Joe Cassandra

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Just co-authored (ghost-wrote the whole thing) the marketing piece of a book released 3 days ago.

Topic isn't as sexy as some of the above, but still a badge of honor.

Many of the early-readers of the PDF reached out to me cold just to say they loved it (some as far as Eastern Europe and South Africa), so great feedback so far.

Double Your Accounting Firm

double your firm.jpg
 

Bellini

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I have a book on Amazon also but I recently decided to re-edit and update it so I will come back and post when it's done.

It's a wake-up call and dialogue about our loss of privacy and how to manage it. I called out the hidden cameras and microphones in smart TV's 2 years ago and it was just revealed in the news recently.
 
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Last edited:

Bosch Fawstin

Bosch Fawstin, Cartoonist
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Thanks, MJ. Though I sold out of the first two printings of my first graphic novel, people are still selling print copies on Amazon. It's called Table for One, and I pitch it as 'Dirty Harry as a waiter'. It's also available in digital form at ComiXology here.

I also have the first 3 chapters of my second graphic novel available in digital form on Amazon Kindle. It's called The Infidel. I intend to collect all of the 6 or 7 chapters into a full print graphic novel, in the end. It's also available digitally at ComiXology here.

IMG_0551.jpg IMG_0550.jpg
 

Walter Hay

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I am pleased to announce that the latest revision of my book is now available. Those who have purchased previous editions are entitled to free copies of every update. Over the next few days they will be receiving emails from my support team with a free download link.

Among changes of note are:
Information links are provided dealing with labeling requirements.
Expansion of the Alibaba section, with advice on how to safely use that site.
Detailed report on Alibaba's Trade Assurance system. Their rules have been expanded substantially, from 2 A4 pages to 16.
Addition of a section on obtaining binding duty rates in advance. (Thanks to @Vigilante. This can save a lot of pain.)
Addition of sections dealing with Importer of Record, Customs Bonds, and Power of Attorney.
There are now 27 links to help source products from countries other than China, including more detailed site navigation help, and a few paragraphs on making sourcing requests through various means other than the B2B sites.
Inclusion of an important warning note about Aliexpress dropshipping.
Expanded chapter on Inspection Services, mainly resulting from changes to Alibaba's listing of those services.
Updating of the Glossary, including a link to Incoterms.

Walter

P.S. If current book owners don't receive a download link please email my support team with your purchase details and permission to use your email address for this purpose only.
 
Last edited:

V8Bill

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Thanks Andy. My book has been available on Amazon for years (https://www.amazon.com/dp/B008N9PJQU/?tag=tff-amazonparser-20) but I also give it away on here (along with the audio book) but some choose to buy it after they've read it so they can leave a qualified comment and review on Amazon.

You people are awesome.
 
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Nekoemon

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Over the rainbow

Walter Hay

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In response to a question from a recent buyer of my labeling book, I am pleased to announce that as is the case with my sourcing and importing book, every revision will be available for free download to all who have bought a copy.

The labeling book is only quite new, but I am already in the process of preparing a revision. All who have a copy will be notified when it is ready.

See Post #8 above for the links to both books.

Walter
 

Nekoemon

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So I'd like to recognize (and advertise) some of the contributors here who are authors and have books for sale on Amazon.
Mine is just published. I owe you for being one of the sources of kick-in-the-a$$'ation, and mostly to turn my first idea into something more suitable for a market, rather than for myself.
It's called The Rock Star Paradox: How to quit your miserable musician life by hacking the secrets of true rock stars and as you can guess, it targets musicians who have the sad habit to complain about how unfair is the music business, without knowing how they create their own misery by themselves.
51qhgX8OR6L.jpg

Understanding the paradoxes that make rock stars and applying a few tricks can go a long way. I'm being realistic too, I don't sell an overnight transformation into Rod Stewart or Mick Jagger, but The Rock Star Paradox can take you to a practical step higher in your music career.
And The Millionaire Fastlane is in the recommended books section. Doesn't get any better, doesn't it? :)
It's on Kindle Amazon here, and a pdf download will follow soon.
 

Walter Hay

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Latest book revision available.

Please see my announcement on my AMA thread regarding my importing book GOLD! - Sharing my lifetime experience in export/import. Product sourcing specialist.

There will be no Kindle version this time.

My labeling book revision is nearing completion and I expect to publish it within a week. I will post here when it is available.

Walter
 
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Walter Hay

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The latest revision of my book: " LABELS THAT EXPLOIT THE Power of Psychology, Persuasion, and Emotion" is now available.

It has been expanded considerably and now includes more on marketing psychology. For Canadian readers I have also added links for Canadian suppliers. I believe its educational value can be a great help to readers in other countries although there are links to suppliers in only USA, Canada, UK, and Australia.

The primary objective is to help readers avoid the "me too" syndrome that affects even private label marketers. This has been brought about by private label "experts" preaching that to private label means to "slap on a sticker" and voila you are immediately in the private label business.

I set out to show how to not just differentiate you product with your own label, but how to make your private label a great brand. Although I have had great success in B2B marketing, I don't purport to teach how to market your product. That is for online marketing experts.

Here is the contents list: TABLE OF CONTENTS

1. Marketing Psychology.…. Too Hard?
2. Branding And Marketing — Understanding Private Labeling.
3. Case Study: Eight Year Old Boy Applies Marketing Psychology.
4. The Value Of Perceptions.
5. Why Use Quality Labels?
6. Brand Names, Logos, And Slogans.
7. The Importance Of Consistency.
8.
The Design Process.
9. Learn From Your Competitors.
10. Technical Terms…... Jargon Explained.
11. Labeling And Branding Methods.
11.1 Printed Paper Labels and Printed Plastic Labels.

The subsections 11.1 to 11.26 each deal with a different type of labeling or
branding method.

12. Powerful Packaging.
13. Labeling Your Product And Packing Your Packages.
14. Colors, And Their Potential To Influence Decisions.
15. Choosing Products To Sell.
16. Private Label Product Suppliers – Basic Procedures.
17. Private Label Product Suppliers Outside The USA - How To Locate Them.
18. Open Tool.
19. My Experience As A Private Label Manufacturer And A Label Seller.
20. Product Liability.
21. Labeling Compliance.
22. Trademarks And Patents.
23. Protect Your Brand From Your Suppliers By Using Post-Production Labeling Or Branding.
24. Over-branding (Covering) Brands on Generic Products.


You can find my book here: MARKETPLACE Walter Hay's Business Books

My son in law handles the marketing for me and he has already sent free copies of the revision to all who have bought previous editions.

Walter
 
Last edited:

EnvisionEd

Education Revolutionary
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Thanks for the opportunity, MJ. My book actually falls under my first love (History) and is a WWII narrative about one of the most decorated ships of the war. If you're a History guy, check it out! I chose to self-publish, as the story is personal to me and I didn't want to change anything. More books are in the works..including business-related. If you get a copy, I would be very appreciative if you would leave a review. Thanks!

https://www.amazon.com/dp/B00DCY46Z6/?tag=tff-amazonparser-20
 

Walter Hay

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Walter’s 2019 Books Now Available.
ProvenGlobalSourcing 2019 and the Power Labeling Book are available in PDF format. PDF converters seem to have a mind of their own, and spacing varies from the original Word doc.
Here is the contents list from ProvenGlobalSourcing 2019.

1 Taking The Mystery Out Of Importing.
2 Getting Started
3 Rules And Regulations You Don’t Need To Learn.
4 Freight Explained And Scams Avoided.
5 Caution Regarding Agencies And Distributorships
6 Standards - Learn the Rules? Or Ask Experts?
7 Safe Product Sourcing, Including Due Diligence
8 Global Sourcing Sites & The Changing World Scene
9 How To Get Suppliers To Come To You
10 Assessing Suppliers – Safe? Reliable? Helpful?
11 Cultural And Language Differences
12 Samples And Small Orders – Buy Less Than MOQ
13 Calculating Actual Costs
14 Payment Terms
15 Traveling To Source Supplies
16 Order Procedure And Checklist
17 Thousands Of Suppliers Chosen For You By Big Retailers
18 “Just In Time” Ordering System
19 Sources Of Free Information
20 Fulfillment Services
21 Agents, Traders, Wholesalers – Definitions
22 Manufacturers Not Wholesalers – Why?
23 Business Registration and Tax ID
24 Buying Locally
25 Capital Requirements For Importing
26 Inspection Services
27 Certificates
28 Minimum Order Quantities (MOQs), Haggling, and Discounts For Big Orders
29 Quality
30 Public Holidays
31 Glossary Of Terms

There are now fewer chapters than before, but many more sub headings within the chapters. Chapter 8, which is of great significance, now runs to 25 pages.

Among the important matters added to or changed are:
Listing 41 genuine B2B sites worldwide, including those in China.
How to to find manufacturers or exporters in countries not listed.
Extended information on cultural differences, including Vietnam.
Hints on searching.
Hints on due diligence.
A worldwide DIY Trademark checking site link.
Potential cost saving notes regarding FCL and LCL.
Understanding Chinese business names.
Comments on freight forwarders listed on Alibaba.
Latest De Minimis values resulting from global trade changes.

Walter.
P.S. Will later today post regarding the Labeling book update.
 
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Walter Hay

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I have realized that I forgot to post the contents list for my latest Labeling book revision, so I have added it below.

The 2019 revision has a substantially greater amount of information on marketing psychology, including how to use your customers' emotions, after asking yourself a number of questions as if you are the customer being surveyed.

There is a new chapter on the value of perceptions, and help with the process of choosing a brand name and slogan to fortify those perceptions.

For EU members there are now a lot of supplier links to locate the labels they might choose to use, including printed metal labels, but for the more elaborate metal labels they will have to join their counterparts in all other countries and locate them from the China/Taiwan links.

The book has a new title that better reflects the emphasis on the use of psychology to build a great brand. The title now is: LABELS THAT EXPLOIT The Power of Psychology, Perceptions, and Emotions

TABLE OF CONTENTS
  1. Labels And Their History.
  2. Marketing Psychology.…. Too Hard? Essential learning.
  3. Branding And Marketing — Understanding Private Labeling. Not merely “Slap on a sticker".
  4. Case Study: Eight Year Old Boy Applies Marketing Psychology. My first business hustle.
  5. The Value Of Perceptions. What will buyers really think of your product?
  6. Why Use Quality Labels? Your labels are you. What image do you want to present?
  7. Brand Names, Logos, And Slogans. Ideas to help make them work together.
  8. The Importance Of Consistency. BUT... Graphic artists love to mix fonts and colors.
  9. The Design Process. Importance of retaining control yourself.
  10. Learn From Your Competitors. Why not copy ideas that work?
  11. Technical Terms…... Jargon Explained. Understand the strange specialist terms.
  12. Labeling And Branding Methods.12.1 to 12.26 Complete Labeling Descriptions and sources in USA, Canada, UK, EU, Australia, New Zealand, together with instructions on how to use them. Contact me for help if not in those countries.
  13. Powerful Packaging. Choosing packaging that can help sell. Sources listed.
  14. Labeling Your Product And Packing Your Packages. DIY or outsource?
  15. Colors, And Their Potential To Influence Decisions. The amazing emotional buying trigger.
  16. Choosing Products To Sell. Your call.
  17. Private Label Product Suppliers – Basic Procedures. Private Label Product Suppliers Outside The USA - How To Locate Them. Don't search for "Private Label Suppliers." Lessen competition.
  18. Open Tool. Potential savings if you need a mold.
  19. My Experience As A Private Label Manufacturer And A Label Seller.
  20. Product Liability. Protect yourself
  21. Labeling Compliance. Protect yourself
  22. Trademarks And Patents. Protect yourself
  23. Protect Your Brand From Your Suppliers By Using Post - Production Labeling Or Branding.
  24. Over-branding (Covering) Brands on Generic Products.

Walter
 
Last edited:

eagleye101

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Thanks for this MJ,

I have a book on Amazon about Minimalism called MINIMAL LIFESTYLE
Here's the amazon link: https://www.amazon.com/dp/B01GWAT2LO/?tag=tff-amazonparser-20

Initial idea was to have a cheap book on amazon to bring people to my related website and upsell something else but that never took off. I'm open to any feedback those who read it may have (just pm me so this thread is about the books only)

Thank you
 

Salama2017

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I have realized that I forgot to post the contents list for my latest Labeling book revision, so I have added it below.

The 2019 revision has a substantially greater amount of information on marketing psychology, including how to use your customers' emotions, after asking yourself a number of questions as if you are the customer being surveyed.

There is a new chapter on the value of perceptions, and help with the process of choosing a brand name and slogan to fortify those perceptions.

For EU members there are a lot of supplier links to locate the labels they might choose to use, including printed metal labels, but for the more elaborate metal labels they will have to join their counterparts in all other countries and locate them from the China/Taiwan links.

TABLE OF CONTENTS
1. Labels And Their History
2. Marketing Psychology.…. Too Hard?
3. Branding And Marketing — Understanding Private Labeling
4. Case Study: Eight Year Old Boy Applies Marketing Psychology
5. The Value Of Perceptions
6. Why Use Quality Labels?

7. Brand Names, Logos, And Slogans
8. The Importance Of Consistency
9. The Design Process
10. Learn From Your Competitors
11. Technical Terms…... Jargon Explained
12. Labeling And Branding Methods

12.1 to 12.26 deal with 26 different types of labels, a lot of if which many readers will never have heard of. How to use them, where to source them, and why you would choose them.
13. Powerful Packaging.
14. Labeling Your Product And Packing Your Packages.
15. Colors, And Their Potential To Influence Decisions.
16. Choosing Products To Sell.
17. Private Label Product Suppliers – Basic Procedures.
18. Private Label Product Suppliers Outside The USA - How To Locate Them.
19. Open Tool.
20. My Experience As A Private Label Manufacturer And A Label Seller.
21. Product Liability.
22. Labeling Compliance
23. Trademarks And Patents
24. Protect Your Brand From Your Suppliers By Using Post - Production Labeling Or Branding.
25. Over-branding (Covering) Brands on Generic Products.


Walter
Do you have a link to this book?
 
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Walter Hay

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Do you have a link to this book?
You can buy my book through my Marketplace thread, here: MARKETPLACE Walter Hay's Business Books I am in the process of changing the book name to:
LABELS THAT EXPLOIT
the Power of Psychology, Perceptions, and Emotions
.​

In my Marketplace thread there are full instructions on how to pay via PayPal to Imagemodeuk who handle my book sales for me.
Regards,
Walter
 
Last edited:

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
3,088
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World citizen
New Book answering a great need.

I have now published my book titled:
FRANCHISE YOUR WAY TO THE FASTLANE
SCALING ON STEROIDS
Need a great way to scale your business?

For breathtaking growth, Franchising is your answer.

TABLE OF CONTENTS
Introduction. Why not scale using others’ capital? Avoid employing staff.
1. My Experience.
2. Benefits of Franchising.
3. Costs Borne By Franchisees.
4. Your Costs.
5. Franchise Law and Franchise Contracts.
6. Definition of a Franchise.
7. Difference between Franchises, Distributorships, & Licences.
8. Which Businesses Can Be Franchised?
9. How to Decide if a Business is Suitable for Franchising.
10. Things to Consider When Deciding About Franchising a Business.
11. Scouting for and Acquiring Suitable Businesses to Franchise.
12. Shortcut to Wealth via Buying a Master Franchise.
13. Sell Franchises Greenfield or Functioning?
14. Delineating Territories.
15. Setting Prices for Territory Licenses.
16. Selling Master Franchises.
17. Selecting Franchisees. Why be Choosy?
18. Keeping Franchisees Happy.
19. Conferences.
20. Replacing Franchisees.
21. Writing an Operations Manual.
22. Advertising Essentials.
23. Advertising Levy.
24. Royalties.
25. What if the Economy Goes Into Recession?
26. Selling Franchises in Other Countries.


This book is NOT about buying franchises, which is something I would never recommend. It includes one exception. See Ch.12. This book is about a method for answering a great need.

The need is evident in the huge number of posts on the forum referring to scaling. Many of them ask how to scale.

Although there are some business types not suited to franchising, there is a huge range of business types that can be scaled by that method. These include both B2B and B2C businesses.

In my thread:
Rapid Scaling a business by franchising
I posted the complete chapter 9 How To Decide If A Business Is Suitable For Franchising.

You can buy the book on my Marketplace offer: Walter Hay's Business Books. See link in my signature below.

Walter
 

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