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  2. Forum *Official* Book Discussion
    Influence, The Psychology of Persuasion by Robert Cialdini

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    Buy: Buy | Discuss: Influence: The Psychology of Persuasion(Review | Discuss)

PUBLISHING Forum Members and Their Books!?

Discussion in 'Business Models, Niches, Industries' started by MJ DeMarco, Jul 27, 2017.

  1. EnvisionEd

    EnvisionEd Education Revolutionary Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

    Likes Received:
    Nov 28, 2018
    New Philadelphia, OH
    Rep Bank:
    Thanks for the opportunity, MJ. My book actually falls under my first love (History) and is a WWII narrative about one of the most decorated ships of the war. If you're a History guy, check it out! I chose to self-publish, as the story is personal to me and I didn't want to change anything. More books are in the works..including business-related. If you get a copy, I would be very appreciative if you would leave a review. Thanks!

    MHP368 and MJ DeMarco like this.
  2. Walter Hay

    Walter Hay Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Likes Received:
    Sep 13, 2014
    World citizen
    Rep Bank:
    Walter’s 2019 Books Now Available.
    ProvenGlobalSourcing 2019 and the Power Labeling Book are available in PDF format. PDF converters seem to have a mind of their own, and spacing varies from the original Word doc.
    Here is the contents list from ProvenGlobalSourcing 2019.

    1 Taking The Mystery Out Of Importing.
    2 Getting Started
    3 Rules And Regulations You Don’t Need To Learn.
    4 Freight Explained And Scams Avoided.
    5 Caution Regarding Agencies And Distributorships
    6 Standards - Learn the Rules? Or Ask Experts?
    7 Safe Product Sourcing, Including Due Diligence
    8 Global Sourcing Sites & The Changing World Scene
    9 How To Get Suppliers To Come To You
    10 Assessing Suppliers – Safe? Reliable? Helpful?
    11 Cultural And Language Differences
    12 Samples And Small Orders – Buy Less Than MOQ
    13 Calculating Actual Costs
    14 Payment Terms
    15 Traveling To Source Supplies
    16 Order Procedure And Checklist
    17 Thousands Of Suppliers Chosen For You By Big Retailers
    18 “Just In Time” Ordering System
    19 Sources Of Free Information
    20 Fulfillment Services
    21 Agents, Traders, Wholesalers – Definitions
    22 Manufacturers Not Wholesalers – Why?
    23 Business Registration and Tax ID
    24 Buying Locally
    25 Capital Requirements For Importing
    26 Inspection Services
    27 Certificates
    28 Minimum Order Quantities (MOQs), Haggling, and Discounts For Big Orders
    29 Quality
    30 Public Holidays
    31 Glossary Of Terms

    There are now fewer chapters than before, but many more sub headings within the chapters. Chapter 8, which is of great significance, now runs to 25 pages.

    Among the important matters added to or changed are:
    Listing 41 genuine B2B sites worldwide, including those in China.
    How to to find manufacturers or exporters in countries not listed.
    Extended information on cultural differences, including Vietnam.
    Hints on searching.
    Hints on due diligence.
    A worldwide DIY Trademark checking site link.
    Potential cost saving notes regarding FCL and LCL.
    Understanding Chinese business names.
    Comments on freight forwarders listed on Alibaba.
    Latest De Minimis values resulting from global trade changes.

    P.S. Will later today post regarding the Labeling book update.
    MHP368, Kak, MTEE1985 and 1 other person like this.
  3. JScott

    JScott Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Likes Received:
    Aug 24, 2007
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    ZF Lee, MHP368 and Neng Her like this.
  4. Walter Hay

    Walter Hay Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Likes Received:
    Sep 13, 2014
    World citizen
    Rep Bank:
    I have realized that I forgot to post the contents list for my latest Labeling book revision, so I have added it below.

    The 2019 revision has a substantially greater amount of information on marketing psychology, including how to use your customers' emotions, after asking yourself a number of questions as if you are the customer being surveyed.

    There is a new chapter on the value of perceptions, and help with the process of choosing a brand name and slogan to fortify those perceptions.

    For EU members there are a lot of supplier links to locate the labels they might choose to use, including printed metal labels, but for the more elaborate metal labels they will have to join their counterparts in all other countries and locate them from the China/Taiwan links.

    1. Labels And Their History
    2. Marketing Psychology.…. Too Hard?
    3. Branding And Marketing — Understanding Private Labeling
    4. Case Study: Eight Year Old Boy Applies Marketing Psychology
    5. The Value Of Perceptions
    6. Why Use Quality Labels?

    7. Brand Names, Logos, And Slogans
    8. The Importance Of Consistency
    9. The Design Process
    10. Learn From Your Competitors
    11. Technical Terms…... Jargon Explained
    12. Labeling And Branding Methods

    12.1 to 12.26 deal with 26 different types of labels, a lot of if which many readers will never have heard of. How to use them, where to source them, and why you would choose them.
    13. Powerful Packaging.
    14. Labeling Your Product And Packing Your Packages.
    15. Colors, And Their Potential To Influence Decisions.
    16. Choosing Products To Sell.
    17. Private Label Product Suppliers – Basic Procedures.
    18. Private Label Product Suppliers Outside The USA - How To Locate Them.
    19. Open Tool.
    20. My Experience As A Private Label Manufacturer And A Label Seller.
    21. Product Liability.
    22. Labeling Compliance
    23. Trademarks And Patents
    24. Protect Your Brand From Your Suppliers By Using Post - Production Labeling Or Branding.
    25. Over-branding (Covering) Brands on Generic Products.

    ZF Lee and MHP368 like this.

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