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Dr. Matt joins Fastlane

drmattolesiak

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Hey team,

I'm Matt. I recently caught @MJ DeMarco on the Knowledge For Men podcast yesterday, bought the Fastlane book and read it cover to cover in under a day (medical school destroyed any sort of slow reading habits).

I was born in Poland to 2 professional speed skaters and we high-tailed it out of the country after the whole Berlin Wall thing. Both of my parents are entrepreneurs, my father owns a successful construction company and my mom opened up her own physical therapy practice after obtaining a PhD. If you noticed the "DR" in my handle on this forum it's true, I am indeed a doctor. I went to medical school and then proceeded to train as a General Surgery Resident and pivoted into Psychiatry for a stint (long story).

Almost exactly a year ago to this day, I left medicine - I'll spare you the novel but suffice it to say, there's more to life than being a physician and burned the proverbial boats to build 2 companies. Both are digital marketing based and I fully own/operate a medical marketing agency. I won't drop the link here but if you look me up, "Matt Olesiak" you'll find Atlas among that UK Daily puff piece I got roped into doing (another long story).

I started off during medical school making some extra cash on the side by helping blogs with medical content, stumbled into Upwork for a moment and then learned affiliate marketing which ultimately brought me to the holy grail that is SEO. I surrounded myself with mentors that learned SEO from the OG's in the industry and I'm the only "M.D." SEO expert I believe, in the country (maybe the world?).

I partnered my agencies with 180,000+ mobile applications, we have bandwidth in satellites up in space and agreements with networks like CNN/Forbes/CNBC etc. to essentially form a proprietary strategy that enables us to (legally) steal clients/customers/patients from our client's direct competitors. It allowed us to be in a dozen or so verticals including Casinos/Politics/Law/Real Estate etc...but that's neither here nor there.

I joined Fastlane because like many of you, I demand excellence and the world isn't enough, but it's a start. You don't know what you don't know and I'm hoping to learn as much as I can, pull everyone up in the process, and continue to destroy industries in the process. I've only been full-time solo entrepreneur for a little over a year now but I make my mistakes hard and fast so if you have any questions/comments/concerns, I'm always down to listen - just don't ask me anything medical haha, my blood pressure can't take it.

Cheers,

Matt
 
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Primeperiwinkle

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Hi new dude, welcome to the forum!

Sounds like you have an interesting story, hopefully you can contribute to the forum in a cool way. I have a few questions, if you don’t mind. I’m curious who you’re talking about when you say OG’s in SEO. There’s a lot of ppl who do it. I’ve been keeping track of an Aussie and a Russian guy for a while but pinning down who’s actually successful vs. the wannabes takes time. Do you feel like your background as a Doctor helped you meet the right ppl?

Also there’s sooo many different types of SEO! A lot of ppl use the term but they’re not talking about backlink strategies or cornerstone content. What do you mean exactly when you say SEO?

Lastly, did you close down your IG account? Lol.
 

drmattolesiak

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Hi new dude, welcome to the forum!

Sounds like you have an interesting story, hopefully you can contribute to the forum in a cool way. I have a few questions, if you don’t mind. I’m curious who you’re talking about when you say OG’s in SEO. There’s a lot of ppl who do it. I’ve been keeping track of an Aussie and a Russian guy for a while but pinning down who’s actually successful vs. the wannabes takes time. Do you feel like your background as a Doctor helped you meet the right ppl?

Also there’s sooo many different types of SEO! A lot of ppl use the term but they’re not talking about backlink strategies or cornerstone content. What do you mean exactly when you say SEO?

Lastly, did you close down your IG account? Lol.
To answer your questions in order:
-My mentors are USA based - one guy did ship out to AUS some time ago but another is right in good ol' Oklahoma and another in Scottsdale, AZ. Some of my business partners are the coaches in Superstar SEO (largest SEO academy on Facebook) and subsequently my mentors by default.
-I introduce myself as Matt and only bring up being a doctor if it's relevant...it actually gets in the way sometimes, but - know your audience I guess. I don't like to flaunt it and prefer to be a silent shark during those conversations.
-I have to chuckle at the backlinking trend, it does indeed have its place however, I've outranked Yelp, Amazon, and big Real Estate websites just from purely On-Page SEO. I was taught to build a foundation first before you blast any asset with links. I think I built a total of 20 links over the span of 1,100+ websites I've dealt with in the last 365 days. The way we/I do SEO is proactive meaning, I watch the algorithm and forums like it's the stock market. For example, the March Medic update...I had clients that were non-medical but promoting/selling in the industry, we made changes way before and they inevitably ended up outranking competitors who relied on contemporary efforts. The algorithm has to be treated like a living/breathing learning mechanism and has certain behavior that you have to adjust to/with. Link building is icing on the cake. But, that's just how I was taught.
-What I mean by SEO is full-boat:
1) Foundations i.e. site structure and depth of interlinking pages
2) On-Page SEO (citations/signals/competitive analysis/keyword density/Buyer intent vs analytics)
3) Content
4) Schema - site-wide & relevancy to each page/post/product/review etc.
5) Web 2.0's...maybe PBN's but rarely although I have my own content syndication network
6) Links

Hope that helps! A lot of my interactions with prospects/clients inevitably end up chatting about how a $200 "SEO Agency" promised them the world but turned out to just light their websites on fire and run while collecting checks lol. If you're looking for connections into the SEO industry, I'm always happy to point you in the right direction.

Oh, and I also read Neil Patel's entire blog from the beginning some time ago...it's always fun to try and beat out the 'mainstream' guys, but I've learned that it's the silent ones you really need to watch what they do, not do as they say.
 

drmattolesiak

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Aug 18, 2019
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To answer your questions in order:
-My mentors are USA based - one guy did ship out to AUS some time ago but another is right in good ol' Oklahoma and another in Scottsdale, AZ. Some of my business partners are the coaches in Superstar SEO (largest SEO academy on Facebook) and subsequently my mentors by default.
-I introduce myself as Matt and only bring up being a doctor if it's relevant...it actually gets in the way sometimes, but - know your audience I guess. I don't like to flaunt it and prefer to be a silent shark during those conversations.
-I have to chuckle at the backlinking trend, it does indeed have its place however, I've outranked Yelp, Amazon, and big Real Estate websites just from purely On-Page SEO. I was taught to build a foundation first before you blast any asset with links. I think I built a total of 20 links over the span of 1,100+ websites I've dealt with in the last 365 days. The way we/I do SEO is proactive meaning, I watch the algorithm and forums like it's the stock market. For example, the March Medic update...I had clients that were non-medical but promoting/selling in the industry, we made changes way before and they inevitably ended up outranking competitors who relied on contemporary efforts. The algorithm has to be treated like a living/breathing learning mechanism and has certain behavior that you have to adjust to/with. Link building is icing on the cake. But, that's just how I was taught.
-What I mean by SEO is full-boat:
1) Foundations i.e. site structure and depth of interlinking pages
2) On-Page SEO (citations/signals/competitive analysis/keyword density/Buyer intent vs analytics)
3) Content
4) Schema - site-wide & relevancy to each page/post/product/review etc.
5) Web 2.0's...maybe PBN's but rarely although I have my own content syndication network
6) Links

Hope that helps! A lot of my interactions with prospects/clients inevitably end up chatting about how a $200 "SEO Agency" promised them the world but turned out to just light their websites on fire and run while collecting checks lol. If you're looking for connections into the SEO industry, I'm always happy to point you in the right direction.

Oh, and I also read Neil Patel's entire blog from the beginning some time ago...it's always fun to try and beat out the 'mainstream' guys, but I've learned that it's the silent ones you really need to watch what they do, not do as they say.

Andd....No, I didn't delete my IG account haha! It actually helped with business for a touch lol.
 
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Primeperiwinkle

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To answer your questions in order:
-My mentors are USA based - one guy did ship out to AUS some time ago but another is right in good ol' Oklahoma and another in Scottsdale, AZ. Some of my business partners are the coaches in Superstar SEO (largest SEO academy on Facebook) and subsequently my mentors by default.
-I introduce myself as Matt and only bring up being a doctor if it's relevant...it actually gets in the way sometimes, but - know your audience I guess. I don't like to flaunt it and prefer to be a silent shark during those conversations.
-I have to chuckle at the backlinking trend, it does indeed have its place however, I've outranked Yelp, Amazon, and big Real Estate websites just from purely On-Page SEO. I was taught to build a foundation first before you blast any asset with links. I think I built a total of 20 links over the span of 1,100+ websites I've dealt with in the last 365 days. The way we/I do SEO is proactive meaning, I watch the algorithm and forums like it's the stock market. For example, the March Medic update...I had clients that were non-medical but promoting/selling in the industry, we made changes way before and they inevitably ended up outranking competitors who relied on contemporary efforts. The algorithm has to be treated like a living/breathing learning mechanism and has certain behavior that you have to adjust to/with. Link building is icing on the cake. But, that's just how I was taught.
-What I mean by SEO is full-boat:
1) Foundations i.e. site structure and depth of interlinking pages
2) On-Page SEO (citations/signals/competitive analysis/keyword density/Buyer intent vs analytics)
3) Content
4) Schema - site-wide & relevancy to each page/post/product/review etc.
5) Web 2.0's...maybe PBN's but rarely although I have my own content syndication network
6) Links

Hope that helps! A lot of my interactions with prospects/clients inevitably end up chatting about how a $200 "SEO Agency" promised them the world but turned out to just light their websites on fire and run while collecting checks lol. If you're looking for connections into the SEO industry, I'm always happy to point you in the right direction.

Oh, and I also read Neil Patel's entire blog from the beginning some time ago...it's always fun to try and beat out the 'mainstream' guys, but I've learned that it's the silent ones you really need to watch what they do, not do as they say.

Thanks for the response! I appreciate you taking the time. So do you do nationwide or global campaigns at the moment?
 

drmattolesiak

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Read Fastlane!
Read Unscripted!
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Aug 18, 2019
27
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New Jersey
Thanks for the response! I appreciate you taking the time. So do you do nationwide or global campaigns at the moment?
Anytime! If I'm awake, I'm working :).

Yep! Strictly SEO wise: Nationwide & global campaigns is my cup of tea and a favorite. We do hyperlocal/state/national/global/foreign language campaigns (but not a translate plugin, we actually write schema code in other languages to rank sites - huge & untapped market)

The proprietary tech/strategy is only for the USA & Canada at the moment, satellites & data are expensive and I don't want to touch GDPR with a 10-ft pool, yet.
 

MJ DeMarco

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Great to have ya Matt, really appreciate the intro!
 
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ChrisV

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He Dr Matt.. welcome to the forums.

Nice to have a psychiatry perspective around here.
 

Bertram

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Hey team,

I'm Matt. I recently caught @MJ DeMarco on the Knowledge For Men podcast yesterday, bought the Fastlane book and read it cover to cover in under a day (medical school destroyed any sort of slow reading habits).

I was born in Poland to 2 professional speed skaters and we high-tailed it out of the country after the whole Berlin Wall thing. Both of my parents are entrepreneurs, my father owns a successful construction company and my mom opened up her own physical therapy practice after obtaining a PhD. If you noticed the "DR" in my handle on this forum it's true, I am indeed a doctor. I went to medical school and then proceeded to train as a General Surgery Resident and pivoted into Psychiatry for a stint (long story).

Almost exactly a year ago to this day, I left medicine - I'll spare you the novel but suffice it to say, there's more to life than being a physician and burned the proverbial boats to build 2 companies. Both are digital marketing based and I fully own/operate a medical marketing agency. I won't drop the link here but if you look me up, "Matt Olesiak" you'll find Atlas among that UK Daily puff piece I got roped into doing (another long story).

I started off during medical school making some extra cash on the side by helping blogs with medical content, stumbled into Upwork for a moment and then learned affiliate marketing which ultimately brought me to the holy grail that is SEO. I surrounded myself with mentors that learned SEO from the OG's in the industry and I'm the only "M.D." SEO expert I believe, in the country (maybe the world?).

I partnered my agencies with 180,000+ mobile applications, we have bandwidth in satellites up in space and agreements with networks like CNN/Forbes/CNBC etc. to essentially form a proprietary strategy that enables us to (legally) steal clients/customers/patients from our client's direct competitors. It allowed us to be in a dozen or so verticals including Casinos/Politics/Law/Real Estate etc...but that's neither here nor there.

I joined Fastlane because like many of you, I demand excellence and the world isn't enough, but it's a start. You don't know what you don't know and I'm hoping to learn as much as I can, pull everyone up in the process, and continue to destroy industries in the process. I've only been full-time solo entrepreneur for a little over a year now but I make my mistakes hard and fast so if you have any questions/comments/concerns, I'm always down to listen - just don't ask me anything medical haha, my blood pressure can't take it.

Cheers,

Matt

What a cool guy.
Love the white coat. Please retain the Dr. epithet. It's memorable and provides panache or pastiche, depending on the situation.
What an enjoyable line of work, Dr. Matt.
You sound like Elon Musk's more down-to-earth and truly clever secret twin.
 
Last edited:

ChrisV

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I started off during medical school making some extra cash on the side by helping blogs with medical content, stumbled into Upwork for a moment and then learned affiliate marketing which ultimately brought me to the holy grail that is SEO. I surrounded myself with mentors that learned SEO from the OG's in the industry and I'm the only "M.D." SEO expert I believe, in the country (maybe the world?).
You may enjoy this book:

per.png

I read it a while back and benefited from it. Probably the second best marketing book I've read (#1 being of course Cialdini's Influence)

But I think I have a copy lying around too if you want it.
 
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