Don't Ask, Give

[Marco L]

You make some good points but I disagree. So yes indeed the person shall like your offering and it would be something they would consider buying as you said.

Also as you said, if you send a "spam" email/ DM with something valuable in it, but nobody would read it, that is stupid. The same applies if you send a free gift and is never delivered. It is like it never happened. And indeed in these cases, you wasted your time.

That being said, giving something for free is so good as a marketing strategy that it could be considered evil.
An unheard-of company with a motto "Don't be Evil" is using it.

Friggin GOOGLE!
Google offers a multitude of FREE services like Drive, Gmail, and Google Maps. They provide immense value (opinions may vary) before they ever ask for anything.
But yeah I think it does not work.

Don't give...ASK!

Google doesn't offer free services. They just have a different business model. They sell you and your data to the highest bidder.

 

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