So the take away is you can use this approach to go from zero to 1 and when scaling, you will need to be very specific with the need of that person/business?Congrats, you apply the same marketing strategy as Nigerian con artists and email phishing scammers.
My approach was for those who never sold anything—for beginners looking to get their feet wet—not an established web agency.
Once I had a web portfolio, I didn't need to market any longer as I had plenty of referrals.
Also, I don't view the effectiveness of this as a quantity approach, but quality.
This strategy I described has worked on me multiple times (just like @amp0193 reported as well) and I get dozens of cold emails daily ... delete, delete, delete.
I wouldn't do a mock unless I absolutely I had the lead locked down and I knew I had a guaranteed open. And "mocks" in this day and age would literally take me a few minutes.
An example of this would be visiting a nearby restaurant and then sending an email, "My visit to your restaurant the other day..." Or for example, my chiropractor. His website is atrocious. Will he open an email from his patient, a patient who tells him his website sucks?
In my tiny little world here, I could have a half-dozen clients in a matter of weeks using this approach. And the "problem" of getting off the ground with experience and a portfolio, solved.
Zero to 1 is the biggest problem most people have.
When I open an email and the content is high specificity, it gets my attention. So my "bad advice" is merely recommending what you just recommended.
I got 7 cold-emails this morning, all using the same boiler plate subjects, boiler-plate content, blah blah.
All 7 of them were deleted because I could tell they were "shot-gun" with zero specificity to my business, and my needs.
Does the "shot-gun" approach work as BD screams? I'm sure it does -- all the scammers use it, so I know it works.
However, if you've been in business for X years and you still NEED to blast your message everywhere indiscriminately, it inherently tells me you lack referrals, and if you lack referrals, that indicates a more pressing problem.
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