Copywriting Contest... (RESULTS POSTED!)

[OmarLopez]

Not an entry but I created this for my business after getting inspired from participating in this contest.

View attachment 16497

Just a suggestion, you could put the biggest benefit that I could get from joining the one month subscription.

What differentiates you from the competition?
How many $ can I get in that month alone?
Why should I choose you?

Could you tell us how is your Welcome Mat doing?

 

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[bigbaby]

Just a suggestion, you could put the biggest benefit that I could get from joining the one month subscription.

What differentiates you from the competition?
How many $ can I get in that month alone?
Why should I choose you?

Could you tell us how is your Welcome Mat doing?

@OmarLopez Thank you for the feedback. Great suggestions. I will definitely make some tweaks. I don't want to highjack this thread. I'll probably create a progress thread that will include it a little later. But I'm not driving any traffic to the site yet, so no performance metrics yet. Working on getting traffic this week as we finish speccing out our MVP.

 

[GuestUser4aMPs1]

@MJ DeMarco any updates on this? Cheers.

 

[Disciple96]

Here's an attempt from me. Not exactly "on-brand" though.

 

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[arcanemachine]

Hope I'm not too late to the party!

 

[MJ DeMarco]

If I happen to win, can I instead donate my winnings in a form of two yearly INSIDERS subscriptions to two forum members of my choice?

Sure!

@MJ DeMarco any updates on this? Cheers.

Trying to narrow down the 4 entrants now, lots of good stuff here.

 

[Andy Black]

An entry from one very non-creative type. Simple and to the point speaks to my logical side.View attachment 16484

I'm non-creative too. Which is why I like paid search ads. Short and simple...

 

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[Andy Black]

Hope I'm not too late to the party!

View attachment 16558

Rat in a hamster wheel?

 

[arcanemachine]

Rat in a hamster wheel?

Hamster wheel, maze... some kind of trap or another.

 

[MJ DeMarco]

Thank you to everyone who entered!

@bigbaby @garyjsmith @focusedlife @inputchip @holmzee @TeveTorbes @Argue @TheMatt @Mikkel @Blaise84 @Cavallie @Kabylfx @luniac @ApparentHorizon @Almantas @Invictus @eagleye101 @Fox @SM Switi @c4n @startinup @ksc23 @urianasi @gostorm21 @ThirtyOne

OK so here are the 5 I'd like to test, or at least, variations of.

I will not replicate exactly, but I will use the provided entrants as a framework.

As for why I chose these, I thought these would convert the best based on benefit language and simplicity. I thought there were some better ones in terms of design and meaning, but when it comes down to converting, I thought they were too busy and/or wordy.

Again, thanks to everyone who put forth something. I thought all of them had merit.

 

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[amp0193]

OK so here are the 5 I'd like to test, or at least, variations of.

It'd be neat if you ran these in a rotation, and let us know the data on which converted the best.

 

[MJ DeMarco]

It'd be neat if you ran these in a rotation, and let us know the data on which converted the best.

Yes they will be split tested... all 5 run at same time, then results posted.

 

[bigbaby]

Thank you to everyone who entered!

@bigbaby @garyjsmith @focusedlife @inputchip @holmzee @TeveTorbes @Argue @TheMatt @Mikkel @Blaise84 @Cavallie @Kabylfx @luniac @ApparentHorizon @Almantas @Invictus @eagleye101 @Fox @SM Switi @c4n @startinup @ksc23 @urianasi @gostorm21 @ThirtyOne

OK so here are the 5 I'd like to test, or at least, variations of.

I will not replicate exactly, but I will use the provided entrants as a framework.

As for why I chose these, I thought these would convert the best based on benefit language and simplicity. I thought there were some better ones in terms of design and meaning, but when it comes down to converting, I thought they were too busy and/or wordy.

Again, thanks to everyone who put forth something. I thought all of them had merit.

View attachment 16574 View attachment 16575 View attachment 16576 View attachment 16577View attachment 16578

Wow! Excited to see how they fair.

BTW Here's the link to the image I used if you want it.

Free Image on Pixabay - Musician, Rockstar, Band, Music

 

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[garyjsmith]

Very cool. Can't wait to see the final product. Congrats, you guys!

 

[MJ DeMarco]

Update... still creating the various forms.

 

[MJ DeMarco]

All 5 variants are now live.

 

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[ApparentHorizon]

All right people place your bets...

$100 for this order, from highest conversion rate to lowest:

3 1 5 2 4

 

[MJ DeMarco]

All 5 variants are now live.

The preliminary results are pretty dismal, kind of what I expected. However in that dismal realm, there looks like there will be a clear winner.

Just waiting for exposures to increase to 1,500 per, then I'll post results.

 

[CareCPA]

The preliminary results are pretty dismal, kind of what I expected. However in that dismal realm, there looks like there will be a clear winner.

Just waiting for exposures to increase to 1,500 per, then I'll post results.

More dismal or less dismal than what you currently have? Will you show how they compare to your control ad?

 

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[MJ DeMarco]

More dismal or less dismal than what you currently have?

With respect to other mats that I've used before. For instance, the one displayed in my OP had 200% better conversion, although the product given for conversion was different.

There was no control ad because this was an invitation to test all the finalists. The winner will then become the control ad.

 

[MJ DeMarco]

there looks like there will be a clear winner.

Looks like I was premature, there are 3 versions that are now holding pretty close.

 

[Argue]

This is exciting, can't wait for the results. Congrats to the finalists, love the copy!

 

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[Kung Fu Steve]

Looks like I was premature, there are 3 versions that are now holding pretty close.

That's just me signing up again and again to skew the numbers

As a mini-lesson for my fellow marketers and aspiring copywriters -- you can see how difficult it is to come up with a clear, concise, and compelling message to generate interest and sales in a product.

This is why Apple's original iPod copy was worth millions: "1,000 songs in your pocket"

If you can master this skill, you'll never lack money ever again.

 

[MIHOKO]

Oops...bit late, but here are my ideas

 

[Dunkafelics]

All right people place your bets...

$100 for this order, from highest conversion rate to lowest:

3 1 5 2 4

I think 1, 3, 4, 5, 2

I actually liked 1 more with the man in the suit, but the car does have its merits.

Great job guys!

I am interested to see who had the most conversions.

 

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[MJ DeMarco]

Half way there, still mostly a 3 way race.

 

[ApparentHorizon]

I think 1, 3, 4, 5, 2

I actually liked 1 more with the man in the suit, but the car does have its merits.

Great job guys!

I am interested to see who had the most conversions.

Yeah 1 has great copy (not a copywriter, so idk what I'm actually talking about)

Only reason I went with 3 was b/c of the human face.

 

[MJ DeMarco]

The results on the front 9... (golfing terminology)

1.5%
1.4%
1.2%
.6%
.4%

 

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[Kung Fu Steve]

Anytime I'm struggling to write headlines I go back to the old proven formulas:

• "Discover..."
  
• "Amazing Discovery..."
  
• "The little known..."
  
• "How to X without Y..."
  
• "How to X even if Y..."
  
• "How to avoid X"

I'm just spit-balling (normally I'd write 50 headlines mixing and matching these kind of phrases until I got something that might make sense)... but I'm guessing you guys can get MJ's conversion significantly higher...

"The little known script preventing you from getting rich"
"Discover the underlying script stopping you from the wealth you deserve"
"Go to school? Get a degree? Find a safe secure job? Don't buy into the script. Learn how a little-known formula can help you build wealth fast."

Kiyosaki-bomb used the "rat race" as his big marketing ploy -- and it was good because people got it. Some people have already mentioned it above but you have to translate the "script" in a way the average joe can emotionally and intellectually understand... in 2 sentences or less...

 

[MJ DeMarco]

Had a pretty big lead change overnight ... almost looks suspicious.

Now I'll have to make sure no one is doping the results.