Hey guys,
I'm looking to raise $120,000,000 every 6 months into a Litigation Fund, from people I've never spoken to.
I'm looking at LinkedIn, using a few hundred InMails, and a few hundred hours of sifting through profiles. Easy enough.
My next strategy, which I'm more excited about, is direct mail.
Back story...
I'm associated with a Fund (it funds litigation against banks/insurance companies for a cut of the winnings) which a well respected and wealthy friend of mine has established a few years back.
He's used his own money for some time, made really good returns, through his own network raised circa $50M.
He's offered to pay me a little from the funds side of the profit of anybody I introduce, 5% on the back end once the investor is paid their due.
I've exhausted my immediate relations - have a few guys worth 9 figures (3 of them) who are considering investment, but they'll only likely start with a few mil each. Maybe tens. Maybe none. Not enough to sit back relax on either way.
The fund is getting a really good return, and has great security - and it's recently received it's authorisation (could previously only promote to 'friends and family') so can now be marketed. I think it's a great product, and the owner is well known in Monte Carlo with good reputation.
Back to the point...
I'm putting together a direct mail pack, which I'm going to send to Family Offices and Wealth Management firms, targeting the Chief Investment Officer.
It's a relatively small pool and you only get one shot at first impressions - so it needs to make an impression, and that impression needs to be good!
Things I know about direct mail...
1. Yellow paper works, people pay attention to it
2. Putting something inside that makes the letter an odd shape makes it more likely to be read/spark interest.
3. Money in letters catches attention, even small change.
4. Business card attached works well.
5. Should only push one method of reply, make it simple and low effort - call or email.
6. Give them a reason to reply - don't give them too much info in the first contact.
7. Hand write the envelope.
8. Hand sign the letter.
I'll put the pack together and post it here with photos before sending - feedback really welcome, I know there's a lot of skilled marketeers and copywriters on here!
I'm looking to raise $120,000,000 every 6 months into a Litigation Fund, from people I've never spoken to.
I'm looking at LinkedIn, using a few hundred InMails, and a few hundred hours of sifting through profiles. Easy enough.
My next strategy, which I'm more excited about, is direct mail.
Back story...
I'm associated with a Fund (it funds litigation against banks/insurance companies for a cut of the winnings) which a well respected and wealthy friend of mine has established a few years back.
He's used his own money for some time, made really good returns, through his own network raised circa $50M.
He's offered to pay me a little from the funds side of the profit of anybody I introduce, 5% on the back end once the investor is paid their due.
I've exhausted my immediate relations - have a few guys worth 9 figures (3 of them) who are considering investment, but they'll only likely start with a few mil each. Maybe tens. Maybe none. Not enough to sit back relax on either way.
The fund is getting a really good return, and has great security - and it's recently received it's authorisation (could previously only promote to 'friends and family') so can now be marketed. I think it's a great product, and the owner is well known in Monte Carlo with good reputation.
Back to the point...
I'm putting together a direct mail pack, which I'm going to send to Family Offices and Wealth Management firms, targeting the Chief Investment Officer.
It's a relatively small pool and you only get one shot at first impressions - so it needs to make an impression, and that impression needs to be good!
Things I know about direct mail...
1. Yellow paper works, people pay attention to it
2. Putting something inside that makes the letter an odd shape makes it more likely to be read/spark interest.
3. Money in letters catches attention, even small change.
4. Business card attached works well.
5. Should only push one method of reply, make it simple and low effort - call or email.
6. Give them a reason to reply - don't give them too much info in the first contact.
7. Hand write the envelope.
8. Hand sign the letter.
I'll put the pack together and post it here with photos before sending - feedback really welcome, I know there's a lot of skilled marketeers and copywriters on here!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
