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biophase
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Hey Biophase, amazing thread. my question is, How much thought do you typically put into packaging for your products?
I just ordered a test order of a product I am wanting to sell, and it's a cheap product, and I think the thing that can set my product apart from the competition is the packaging (one example is they are normally sold individually, I am thinking about selling in pairs or maybe even 3 to a box). But this is a product targeted towards women, and feel as though the product I am selling and the customers I am targeting may care more about the packaging than say a target audience of 50 year old men. What are your thoughts?
Bundling and packaging are two totally different things.
Bundling is where you offer more quantities of your product.
Packaging is what the product arrives in.
So I'm not sure your exact question as you interchange the two.
But in general, when you are selling online, the customer doesn't see the packaging at all, so it doesn't play into the sales unless you specifically have a photo of its packaging. However, once the product arrives, the customer may or may not notice the packaging. I don't put alot of time into my packaging, but I put just enough time and money for the packaging to look like it could be on a product shelf at Walmart. I don't sell high end products so this may be different if you are trying to market your product as high end.
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