biophase
Platinum Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
MEMBER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Hey Biophase, amazing thread. my question is, How much thought do you typically put into packaging for your products?
I just ordered a test order of a product I am wanting to sell, and it's a cheap product, and I think the thing that can set my product apart from the competition is the packaging (one example is they are normally sold individually, I am thinking about selling in pairs or maybe even 3 to a box). But this is a product targeted towards women, and feel as though the product I am selling and the customers I am targeting may care more about the packaging than say a target audience of 50 year old men. What are your thoughts?
Bundling and packaging are two totally different things.
Bundling is where you offer more quantities of your product.
Packaging is what the product arrives in.
So I'm not sure your exact question as you interchange the two.
But in general, when you are selling online, the customer doesn't see the packaging at all, so it doesn't play into the sales unless you specifically have a photo of its packaging. However, once the product arrives, the customer may or may not notice the packaging. I don't put alot of time into my packaging, but I put just enough time and money for the packaging to look like it could be on a product shelf at Walmart. I don't sell high end products so this may be different if you are trying to market your product as high end.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
