D
Deleted70138
Guest
Hello good people!
First time posting on this forum. Read both Unscripted and MFL 1 year ago, just before I decided to start my own adventure tour operator company in Republic of Georgia, after working as a mountain guide for 11 years (though i'm still under 25).
With some luck of getting great domain and wordpress skills, developed decent looking website and throughout the year managed to get 47 customers, from which after tax net income has been just over $11,000 ($ 200-300 profit from each customer) which is not that bad considering low living costs in Georgia.
If I could maintain 70% CoGS (Totally feasible) and scale the business, attracting more customers, I will need 5000 tourists per year traveling through my company to hit $1,000,000 per year income, which is not that much, considering that there are over 8 million tourists in Georgia per year.
Some of my competitive advantages over other companies:
1) Fastest customer service - answering every email in less than 10 minutes, unless i'm sleeping.
2) Happy 45 travelers (had 2 troublesome)
2) Great itineraries and great looking websited
3) Dope-a$$ domain
Some of my shortcomings:
1) Lack of brand awareness
2) Lack of reviews (no social proof)
3) Lack of Backlinks to website
Here are some of the measures I've taken to increase customers list, but somewhat unsuccessfully:
1) Contacting Alumni associations of Norther Americas universities, but due to "Alumni travel" market being saturated by local American companies, got no response from 50+ universities.
2) Sending cold emails (personalized email for each recipient) to 500+ private schools in Western Europe and Northern America with 0% answer rate, though tried to master cold emailing strategies by reading dozens of articles about it.
3) Contacting 100+ tour agencies in Western, Eastern and Northern European countries, with only 2 companies ordering total of 32 tourists
4) DM-ing famous people through instagram to bring their families on holidays in Georgia, with zero trouble from paparazzis. This was a ridiculous idea, but you never know, might have worked. (Could not find Bill Murrays' email, he would have come for sure, just by himself and a bottle of scotch).
Happy to hear your critiques and suggestions for what could be some other ways to find people, excited to have adventure travel in Georgia.
First time posting on this forum. Read both Unscripted and MFL 1 year ago, just before I decided to start my own adventure tour operator company in Republic of Georgia, after working as a mountain guide for 11 years (though i'm still under 25).
With some luck of getting great domain and wordpress skills, developed decent looking website and throughout the year managed to get 47 customers, from which after tax net income has been just over $11,000 ($ 200-300 profit from each customer) which is not that bad considering low living costs in Georgia.
If I could maintain 70% CoGS (Totally feasible) and scale the business, attracting more customers, I will need 5000 tourists per year traveling through my company to hit $1,000,000 per year income, which is not that much, considering that there are over 8 million tourists in Georgia per year.
Some of my competitive advantages over other companies:
1) Fastest customer service - answering every email in less than 10 minutes, unless i'm sleeping.
2) Happy 45 travelers (had 2 troublesome)
2) Great itineraries and great looking websited
3) Dope-a$$ domain
Some of my shortcomings:
1) Lack of brand awareness
2) Lack of reviews (no social proof)
3) Lack of Backlinks to website
Here are some of the measures I've taken to increase customers list, but somewhat unsuccessfully:
1) Contacting Alumni associations of Norther Americas universities, but due to "Alumni travel" market being saturated by local American companies, got no response from 50+ universities.
2) Sending cold emails (personalized email for each recipient) to 500+ private schools in Western Europe and Northern America with 0% answer rate, though tried to master cold emailing strategies by reading dozens of articles about it.
3) Contacting 100+ tour agencies in Western, Eastern and Northern European countries, with only 2 companies ordering total of 32 tourists
4) DM-ing famous people through instagram to bring their families on holidays in Georgia, with zero trouble from paparazzis. This was a ridiculous idea, but you never know, might have worked. (Could not find Bill Murrays' email, he would have come for sure, just by himself and a bottle of scotch).
Happy to hear your critiques and suggestions for what could be some other ways to find people, excited to have adventure travel in Georgia.
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