MJ DeMarco
I followed the science; all I found was money.
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Thought I'd start a thread based upon the CENTS Business Commandments found in The Millionaire Fastlane and UNSCRIPTED , just in case someone searches for it by search engine.
Since this concept is covered in both books, I don't think I ever posted an "official" thread on the topic. It would be nice to have a thread for it, especially for people who have never read my books and come across the concept in some other venue or dialogue.
Also, I'd like to document its existence beyond the 2 books, just in case another 21-year old wannabe coaching guru steals it and claims it as his own.
So here we go...
The CENTS Business Commandments
(As found in The Millionaire Fastlane (CENTS) and Unscripted by MJ DeMarco)
The CENTS Business Commandments is a methodology used for testing the veracity of your business idea or opportunity from an Fastlane entrepreneurial perspective. The CENTS Commandments is the foundation for a Fastlane Business found in the Unscripted Entrepreneurial Framework (TUNEF).
The purpose of the commandments is to improve your probabilities for creating a business that can change your life forever through RAPID WEALTH ACCELERATION, both income (business profit) and net worth (business valuation.)
The centerpiece of the CENTS Commandments is NEED, or relative value -- value relative to other offerings available in the marketplace. Relative value considers the entire marketplace -- a blog full of fitness tips might be valuable, but it isn't RELATIVELY valuable because there are thousands of similar blogs.

Each Commandment is as follows...
Since this concept is covered in both books, I don't think I ever posted an "official" thread on the topic. It would be nice to have a thread for it, especially for people who have never read my books and come across the concept in some other venue or dialogue.
Also, I'd like to document its existence beyond the 2 books, just in case another 21-year old wannabe coaching guru steals it and claims it as his own.
So here we go...
The CENTS Business Commandments
(As found in The Millionaire Fastlane (CENTS) and Unscripted by MJ DeMarco)
The CENTS Business Commandments is a methodology used for testing the veracity of your business idea or opportunity from an Fastlane entrepreneurial perspective. The CENTS Commandments is the foundation for a Fastlane Business found in the Unscripted Entrepreneurial Framework (TUNEF).
The purpose of the commandments is to improve your probabilities for creating a business that can change your life forever through RAPID WEALTH ACCELERATION, both income (business profit) and net worth (business valuation.)
The centerpiece of the CENTS Commandments is NEED, or relative value -- value relative to other offerings available in the marketplace. Relative value considers the entire marketplace -- a blog full of fitness tips might be valuable, but it isn't RELATIVELY valuable because there are thousands of similar blogs.

Each Commandment is as follows...
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Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
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