Insane fastlane story unfolding all over the internet. A guy made a website that started just two weeks ago (while most of us were at the meetup), shipping these simple packages:
http://imgur.com/gallery/6Ldtx/#teeloj4
48 orders the first few days. Then someone posted it to Imgur and it made #1.
Last night it made #1 on Reddit r/All,
http://www.reddit.com/r/pics/comments/2zkyu1/just_got_this_in_the_mail/
and today it's headed back to #1 on r/All with a post in r/Entrepeneur that is exploding
http://www.reddit.com/r/Entrepreneu...reated_dicksbymailcom_yesterday_we_sold_2000/
Is this likely to have a 10-year liquidation fastlane exit? No. But it probably will be the next "Ship your enemies glitter." If he can maintain that order volume for 1 month it will be worth an easy six figures. It's blowing up organically all over Facebook and buzzfeed-like sites.
I just want to point out how Reddit was used for marketing here:
Someone (maybe somone affiliated with the seller? *puts on foil hat*) posted their package to Imgur.com as a customer. It was found organically, not as the seller trying to market anything.
The link was reposted to Reddit, again, A+ marketing not tied to the seller.
Then, after all that, the seller came forward when they were already popular.
Notice how the mailer has a ready made hashtag, and it's a great gag to share on social media. The idea has virality written all over it, and it's going viral in a big way.
It might be an accidental success story, *EDIT: NO IT ISN'T. 100% confirmed this guy got his friend to shill them as a trojan horse on imgur. This campaign was engineered! (Their prior meeting)
So using a plant to market and pretend not to be acting in the interest of the company, he's currently doing $30,000 in revenue PER DAY after two weeks. If even 25% of his revenue is profit (it's one guy in an apartment) he'll make an upper-middle-class employee's salary between now and next Thursday.
Fastlane fastlane fastlane.
Edit-Wow, this keeps getting more and more crazy. So apparently this idea was stolen/coopted/hijacked from the founders of bagofdicks.com, who had the idea but didn't execute on it. So this isn't even an original idea, it's a clone that this guy used Imgur and Reddit to blow up.
http://imgur.com/gallery/6Ldtx/#teeloj4
48 orders the first few days. Then someone posted it to Imgur and it made #1.
Last night it made #1 on Reddit r/All,
http://www.reddit.com/r/pics/comments/2zkyu1/just_got_this_in_the_mail/
and today it's headed back to #1 on r/All with a post in r/Entrepeneur that is exploding
http://www.reddit.com/r/Entrepreneu...reated_dicksbymailcom_yesterday_we_sold_2000/
Is this likely to have a 10-year liquidation fastlane exit? No. But it probably will be the next "Ship your enemies glitter." If he can maintain that order volume for 1 month it will be worth an easy six figures. It's blowing up organically all over Facebook and buzzfeed-like sites.
I just want to point out how Reddit was used for marketing here:
Someone (maybe somone affiliated with the seller? *puts on foil hat*) posted their package to Imgur.com as a customer. It was found organically, not as the seller trying to market anything.
The link was reposted to Reddit, again, A+ marketing not tied to the seller.
Then, after all that, the seller came forward when they were already popular.
Notice how the mailer has a ready made hashtag, and it's a great gag to share on social media. The idea has virality written all over it, and it's going viral in a big way.
It might be an accidental success story, *EDIT: NO IT ISN'T. 100% confirmed this guy got his friend to shill them as a trojan horse on imgur. This campaign was engineered! (Their prior meeting)
So using a plant to market and pretend not to be acting in the interest of the company, he's currently doing $30,000 in revenue PER DAY after two weeks. If even 25% of his revenue is profit (it's one guy in an apartment) he'll make an upper-middle-class employee's salary between now and next Thursday.
Fastlane fastlane fastlane.
Edit-Wow, this keeps getting more and more crazy. So apparently this idea was stolen/coopted/hijacked from the founders of bagofdicks.com, who had the idea but didn't execute on it. So this isn't even an original idea, it's a clone that this guy used Imgur and Reddit to blow up.
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