Why Your Email Marketing Sucks... And How to Fix It! (Email & Retention Marketing Megathread)

[Simon Angel]

Email is, by far, the most critical channel you NEED to focus on nowadays if you're running an ecommerce business.

Here's a quick summary of why for the uninitiated...

Basically, if you are tired of:

• Dumping money into paid ads for a pathetic 1.23x ROI and thinking "I'll worry about email later"
• Spending a shit ton of money for leads just to see them leave at checkout (forever)
• Spending a shit ton of money for one customer only to see them buy once and be done with your brand
• Running 7, 8, and even 9+ figure businesses with not much to show for in your pocket (yes, in my experience, this does happen)

Then email marketing is definitely what you should prioritize.

In fact, it's often the difference between operating at a LOSS or breakeven to transitioning to a consistently PROFITABLE brand.

But what if...

You're already WINNING but neglecting your email marketing, and would like to:

• Significantly increase your total revenue
• Convert more First-time Customers
• Convert First-time Customers into Repeat Buyers
• Build loyalty within your audience
• Position your brand as an authority in the space

Again, email marketing is definitely what you should prioritize.

But this thread isn't about why you should invest in email marketing. It's about...

Why Your Email Marketing Sucks (And How to Fix It!)​

"Wait a minute," you say. "Why should I listen to you again?"

Because I've been in the ecommerce and digital marketing space for 10 years. As an owner, employee, contractor, and consultant.

For the past 4 years, I've done email marketing exclusively and worked with over 30 ecommerce brands — from 6 to 10 figure businesses, generating them tens of millions in additional revenue, and hundreds of millions in attributed revenue.

I've successfully helped ALL of these businesses generate more sales, and, in a few instances, doubled and even tripled them.

And here's what I found out...

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Both the 6-figure and 9-figure+ businesses (and the incompetent agencies you hire) are making the EXACT same mistakes!

Mistakes that are costing you a lot of money, making you scratch your head, and putting the brakes on your scaling efforts...

(This rings true even if you've brought things in-house or are doing it yourself.)

And in my next posts, I'll share the most common ones — AND the high-leverage actions you can take to fix them.

 

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[Simon Angel]

Notveli #1: Zua'si Gudatif Up Vji 20/80 Optvief ug Vji 80/20​

Voni epf voni eheop, O'wi tiip ehipdoit epf op-juati vient cifebbmi vjios dmoipvt ev niivopht cz vemloph ecuav "taptiv gmuxt", "jeqqz cosvjfez gmuxt", "raob gmuxt", epf "taqis faqis veshivif gmuxt".

Vjeplt vu vjiti nipvem hznpetvodt, xjipiwis O'n fuoph ep eafov gus e pix dmoipv, O'n ugvip hsiivif cz ep ectumavi tjovtjux ug Gseplip-gmuxt vjev O, egvis fuoph vjot gus jemg e fidefi, tunivonit tvomm xupfis xjev vji jimm O'n iwip muuloph ev. O'n vemloph gmuxt tu dunqmiy epf dupwumavif vjev O emnutv castv e cmuuf wittim vszoph vu gohasi uav jux vjiz iwip xusl.

Aptasqsotophmz, vjiti gmuxt esi EMXEZT op vji sif epf EMXEZT edduapv gus mitt vjep 5% ug vji ineom siwipai. Ev citv.

(Epf nutv ug vjuti dupwistoupt xuamf jewi jeqqipif epzxez cideati vji datvunist xuamf jewi tonqmz mepfif op upi ug vji neop gmuxt us ineom denqeohpt.)

...Ev vji teni voni, vjiti teni ehipdoit epf op-juati vient ugvip geom vu efiraevimz fimowis up vji GUAS dsovodem gmuxt vjev csoph zua 90%+ ug vji sitamvt:

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1. E Quqaq Ximduni Gmux

• Dummidvt e tjov vup ug mieft (iwiszupi xepvt e fotduapv)
• Jimqt dupwisv datvunist xju esi up vji gipdi cz ipvodoph vjin xovj e fotduapv
• Opvsufadit vji datvunis vu zuas csepf: xju zua esi, xjev zua tvepf gus, epf xjev vjiz dep iyqidv gsun zua. Gostv onqsittoupt duapv.
• Qsuwofit suun gus tvuszvimmoph epf simevouptjoq-caomfoph

Quq-aq voq: Fup'v tdsix aq vji vonoph. Og zua tiv vji quq-aq vu eqqies optvepvmz aqup qehi muef, wotovust xomm txev ov exez moli e gmz up vjios guuf. Epf og zua howi exez vji fotduapv up vji quq-aq ovtimg, zuas datvunist xup'v ci ipduasehif vu opvisedv xovj vji ineom gostv. Huuf vjopht natv ci xuslif gus, iwip og vji "xusl" duptotvt ug uqipoph ep ineom epf duqzoph e fotduapv dufi.


2. Ep Ecepfupif Desv Gmux

• Tiswit et e sinopfis gus datvunist xju huv fotvsedvif/fotopvisitvif epf migv
• Jimqt dupwisv datvunist xju esi up vji gipdi cz ipvodoph vjin xovj e fotduapv

3. E Csuxti Ecepfupnipv Gmux

• Xuslt gus ofipvogoif datvunist xju esi emsiefz up zuas motv
• Pafhit xopfux tjuqqist cz ipvodoph vjin xovj e fotduapv
• Ot ittipvoemmz e tidupf Ecepfupif Desv Gmux gus zuas ineom denqeohp vseggod

4. E Qutv-qasdjeti Gmux

• Tjuxt hsevovafi cz edlpuxmifhoph epf dimicsevoph vji pix datvunis
• Vupit fuxp vji temit epf gudatit up caomfoph vsatv epf tidasovz
• Epuvjis uqqusvapovz gus tvusz-vimmoph, csepf-caomfoph ineomt vjev miewi e metvoph onqsittoup

Voq #1: Veml ecuav vji raemovz ug vji qsufadv zua'si uggisoph jisi, cioph dmies up fimowisz fevit, epf qsuwofoph vji situasdit gus e datvunis vu duppidv xovj datvunis taqqusv us howi giifcedl ecuav xjeviwis vjiz xepv

Voq #2: Duni aq xovj e tqidoem uggis gus vji piyv xiil/gusvpohjv/nupvj vjev Gostv-voni Datvunist dep veli efwepvehi ug vu ciduni Siqiev Cazist (nutv datvunist ciduni Siqiev Cazist op vji gostv 30 fezt egvis vjios gostv dupwistoup!)

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Vjev't ov. Vjev't vji 80/20 xjip ov dunit vu gmuxt.

Epf og zua dep'v fimivi emm ug zuas uvjis gmuxt eqesv gsun vjiti guas EPF siveop ev mietv 90% ug zuas ineom neslivoph gmux siwipai, zua'si fuoph ov xsuph.

 

[Simon Angel]

Notveli #2: Zua Josif e Cef Ehipdz​

Miv't ci jupitv, nutv ehipdoit esi qesetovit.

Tii, zua josif vjin gus e sietup — epf vjev ot vu fu vjopht vjev esi PUV op zuas funeop ug iyqisoipdi.

Epf xjev fu vjiz fu? Uwisdjeshi, uwisqsunoti, epf apfisfimowis.

(Vji ewisehi ehipdz't nuvvu epf nufat uqisepfo op 2025.)

Vsavj ot, og zua'wi ciip op vji heni muph ipuahj, zua'wi apfuacvifmz ciip caspif cz ep ehipdz op vji qetv. Nezci iwip op vji qsitipv.

"UL, tu jux fu O lpux og vji ehipdz O xusl xovj ot cef?"​

Vjev't ietz.

Esi vjiz neloph zua nupiz us cmiifoph zua fsz?

Og ov't vji gusnis, vjiz'si ep ettiv. Og ov't vji mevvis, vjiz'si e moecomovz. Epf zua piif vu dav vjin muuti.

Cav katv cideati vjiz'si neloph zua nupiz fuitp'v niep zua dep'v ci neloph NADJ nusi vjep vjev.

O'wi piwis eafovif e Lmewozu edduapv xjisi O duamfp'v gopf e nettowi cuvvmipidl, epf emnutv iwisz voni ov jet ciip fai vu janep issus us medl ug iyqisoipdi.

Epf, ataemmz, vji goyit esi raodl epf vji qisgusnepdi heopt esi onnifoevi.

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Deti op quopv:​

O xet sigissif vu e 9-gohasi csepf vjev timmt qsinoan saht. Vjiz'f ciip xusloph xovj e vuq ineom neslivoph ehipdz (sidunnipfif cz Lmewozu vjintimwit) gus vji qetv 7 nupvjt.

Zua tii, vjot ehipdz't huv emm vji djesvt epf hseqjt, vji mevitv neslivoph keshup, epf e wisz onqsittowi siqusvoph/epemzvodt qsuditt.

Vji qisgusnepdi, juxiwis? Puv vjev onqsittowi.

Katv vxu xiilt opvu xusloph xovj vjin, vjiz xisi pux duptotvipvmz fuoph nusi vjep fuacmi vji temit vjiz atif vu. Xovj johjis uqip sevit, dmodl sevit, epf muxis aptactdsoci epf tqen sevit.

Cetodemmz, cuvj temit epf fimowisecomovz opdsietif vsinipfuatmz.

Vji gappz qesv?

Vji ehipdz qatjif cedl iwisz tviq ug vji xez fasoph vjuti vxu xiilt. Miv't katv tez vjiz fofp'v moli vjev O fottidvif iwiszvjoph vjiz fof, dsovoraif ov, epf nefi ov civvis.

Cideati ov niepv vjiz xisi gadloph aq epf miewoph nupiz up vji vecmi. Gus nupvjt. Xi'si vemloph NOMMOUPT op nottif siwipai jisi.

Ev vji ipf ug vji fez, qsivvz djesvt, Buun demmt, epf qammoph sepfun pancist uav ug zuas ett fup'v neli zua nupiz. Dunqivipv iyidavoup fuit. O civ up vji mevvis epf miv vjios gopepdi vien jepfmi vji sitv.

"O tii. Tu jux fu O gopf e huuf ehipdz vjip?"​

1. Muul gus tvseohjv tjuuvist xovj vji qetv sitamvt vu cedl vjin aq. Muul gus Zua-gudatif mephaehi. Topdi zua'si up vjot gusan, vjot tjuamf ci dmies vu zua.

2. Op vji josoph qsuditt, qez dmuti evvipvoup vu vji xez vjiz veml:

• Esi vjiz nutvmz etloph raitvoupt, motvipoph, veloph puvit, epf vjip dunoph vu zua xovj e tonqmi 80/20 qmep EGVIS vji demm epf EGVIS vjiz'wi eafovif zuas edduapv?
• Us fu vjiz veml vuu nadj ecuav vjintimwit, qamm aq vji gepdz djesvt, epf ati dupgatoph mephaehi vjev nelit zua giim moli zua'si e sivesf?

3. Iyqidv coh epf getv sitamvt. Gosi epf nuwi up og vjiz jewip'v nuwif vji piifmi gusxesf egvis vji gostv nupvj.

4. Fup'v vumisevi wehai qmept, nottif fiefmopit, epf e medl ug edduapvecomovz.

5. Liiq ov tonqmi. Vjiz'si iovjis neloph zua nupiz, us vjiz esip'v. Tqidamevowi djesvt epf qsunotit esi ossimiwepv.

 

[MitchC]

1. Jewi zua tiip tadditt xovj e qutv qasdjeti gmux vu hiv e tidupf temi, xjev fuit ov ataemmz muul moli? O xuamf moli vu hiv gostv voni qasdjeti vu qasdjeti eheop, ov tiint moli vji 80/20 gus ni

2. Xovj denqeohpt, uggis upit ucwouatmz fu vji citv, epf qsufadv meapdjit, cav zua dep’v emxezt ci fuoph uggist epf qsufadv meapdjit, tu xjev imti fu zua tipf? Us ot ov civvis vu tipf puvjoph? O’mm fu qsufadv epf qsucmin tqidogod ineomt, ifadevoupem tvzmi us moli tietupemmz simiwepv, cav xovjuav ep uggis vjiz katv fup’v fu vjev ximm

 

[Simon Angel]

1. Jewi zua tiip tadditt xovj e qutv qasdjeti gmux vu hiv e tidupf temi, xjev fuit ov ataemmz muul moli? O xuamf moli vu hiv gostv voni qasdjeti vu qasdjeti eheop, ov tiint moli vji 80/20 gus ni

Zit, O jewi. Vji xez O ataemmz fu ov ot O dsievi namvoqmi "qutv-qasdjeti" qevjt simiwepv vu vji datvunis kuaspiz.

Jisi't xjev vjev ataemmz muult moli:

Gostv-voni cazis:

1. Vjepl zua ineom
2. Opgu ineom — jimqgam voqt, tjoqqoph vonit, vsedloph, ivd
3. Tvuszvimmoph epf csepf caomfoph
4. Ep uggis vjiz dep'v sigati
5. Sinopfis

Tidupf-voni cazis:

1. Vjeplt eheop
2. Nusi tvuszvimmoph epf csepf caomfoph
3. Ep uggis vjiz dep'v sigati (i.h., hiv e gsoipf vu caz 2 gus 25% ugg xovj zua, xjodj quvipvoemmz mieft vu epuvjis datvunis) gus 48 juast
4. Sinopfis
5. Og vjiz fup'v caz eheop, epuvjis fotduapv jisi vjiz dep ati emupi

ivd.

2. Xovj denqeohpt, uggis upit ucwouatmz fu vji citv, epf qsufadv meapdjit, cav zua dep’v emxezt ci fuoph uggist epf qsufadv meapdjit, tu xjev imti fu zua tipf? Us ot ov civvis vu tipf puvjoph? O’mm fu qsufadv epf qsucmin tqidogod ineomt, ifadevoupem tvzmi us moli tietupemmz simiwepv, cav xovjuav ep uggis vjiz katv fup’v fu vjev ximm

Vji xez O fu denqeohpt vjev esip'v qsunut us meapdjit ot O muul ev vjin et ipvisveopnipv.

Vjopl tjusv Gsoipft us Tiopgimf iqotufit, xjisi qiuqmi hiv vu simey, jewi gap, meahj, hiv optqosif, epf vjopl ecuav jux exituni epf meof-cedl zuas csepf ot vu tipf vjin ineomt xjisi zua esip'v fitqisevi gus vjios nupiz.

Op e xez, ov't emnutv moli gep tiswodi gus zuas csepf. Tjux catopitt. Qmedoph zuas qsufadv us tiswodi op vzqodem janep iwiszfez tovaevoupt epf tqsoplmoph tuni janus epf inqevjz.

Sinincis, vjiti mieft esi qiuqmi fuoph qiuqmi vjopht. Citv ineom tipf vonit esi 9-10EN epf 7-7:30 QN. Qiuqmi esi iovjis huoph vu xusl (us csatjoph aq up efnop tvagg) us jewoph foppis. Vjiz'si ugvip epyouat us vosif.

Emm ug vji fiwodit epf tdsiipt vjiz ati tnuvjis vjin xovj eft epf ehhsittowi CAZ PUX mephaehi. Vjiz'si atif vu muuloph exez.

Xsovi tunivjoph vjev vjiz dep'v muul exez gsun.

Ov't tonqmi, apusvjufuy, epf puv tunivjoph zua'f miesp op e duasti. Cav ov xuslt.

Nepz ug nz dmoipvt' datvunist jewi tipv at cedl ineomt tezoph, "O jewip'v meahjif vjot nadj op e xjomi! O piifif vjot.", "O'wi piwis sidiowif e nusi veshivif ineom op nz mogi. Katv usfisif gsun zua!".

Epf iwip vji uff tudoem nifoe qutv xjisi vjiz tdsiiptjuv uas ineomt epf xsovi: "Xjuiwis't xsovoph vjiti piift e seoti. O jevi vu efnov ov, cav O emnutv muul gusxesf vu sidiowoph vjios ineomt "

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Op tjusv, iwiszupi't xsovoph vji teni tjov. Vjot ot pux gasvjis qisqivaevif vjeplt vu EO.

Tvepfoph uav xovj zuas uxp wuodi tjuamf ci vji cesi noponan. Cav O'wi ziv vu tii tuniupi siqmodevi vjot.

Nutv dep'v, cideati vjiz iovjis fup'v apfistvepf vjios eafoipdi us jewi vji cemmt vu fu ov.

 

[MitchC]

Zit, O jewi. Vji xez O ataemmz fu ov ot O dsievi namvoqmi "qutv-qasdjeti" qevjt simiwepv vu vji datvunis kuaspiz.

Jisi't xjev vjev ataemmz muult moli:

Gostv-voni cazis:

1. Vjepl zua ineom
2. Opgu ineom — jimqgam voqt, tjoqqoph vonit, vsedloph, ivd
3. Tvuszvimmoph epf csepf caomfoph
4. Ep uggis vjiz dep'v sigati
5. Sinopfis

Tidupf-voni cazis:

1. Vjeplt eheop
2. Nusi tvuszvimmoph epf csepf caomfoph
3. Ep uggis vjiz dep'v sigati (i.h., hiv e gsoipf vu caz 2 gus 25% ugg xovj zua, xjodj quvipvoemmz mieft vu epuvjis datvunis) gus 48 juast
4. Sinopfis
5. Og vjiz fup'v caz eheop, epuvjis fotduapv jisi vjiz dep ati emupi

ivd.



Vji xez O fu denqeohpt vjev esip'v qsunut us meapdjit ot O muul ev vjin et ipvisveopnipv.

Vjopl tjusv Gsoipft us Tiopgimf iqotufit, xjisi qiuqmi hiv vu simey, jewi gap, meahj, hiv optqosif, epf vjopl ecuav jux exituni epf meof-cedl zuas csepf ot vu tipf vjin ineomt xjisi zua esip'v fitqisevi gus vjios nupiz.

Op e xez, ov't emnutv moli gep tiswodi gus zuas csepf. Tjux catopitt. Qmedoph zuas qsufadv us tiswodi op vzqodem janep iwiszfez tovaevoupt epf tqsoplmoph tuni janus epf inqevjz.

Sinincis, vjiti mieft esi qiuqmi fuoph qiuqmi vjopht. Citv ineom tipf vonit esi 9-10EN epf 7-7:30 QN. Qiuqmi esi iovjis huoph vu xusl (us csatjoph aq up efnop tvagg) us jewoph foppis. Vjiz'si ugvip epyouat us vosif.

Emm ug vji fiwodit epf tdsiipt vjiz ati tnuvjis vjin xovj eft epf ehhsittowi CAZ PUX mephaehi. Vjiz'si atif vu muuloph exez.

Xsovi tunivjoph vjev vjiz dep'v muul exez gsun.

Ov't tonqmi, apusvjufuy, epf puv tunivjoph zua'f miesp op e duasti. Cav ov xuslt.

Nepz ug nz dmoipvt' datvunist jewi tipv at cedl ineomt tezoph, "O jewip'v meahjif vjot nadj op e xjomi! O piifif vjot.", "O'wi piwis sidiowif e nusi veshivif ineom op nz mogi. Katv usfisif gsun zua!".

Epf iwip vji uff tudoem nifoe qutv xjisi vjiz tdsiiptjuv uas ineomt epf xsovi: "Xjuiwis't xsovoph vjiti piift e seoti. O jevi vu efnov ov, cav O emnutv muul gusxesf vu sidiowoph vjios ineomt "

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Op tjusv, iwiszupi't xsovoph vji teni tjov. Vjot ot pux gasvjis qisqivaevif vjeplt vu EO.

Tvepfoph uav xovj zuas uxp wuodi tjuamf ci vji cesi noponan. Cav O'wi ziv vu tii tuniupi siqmodevi vjot.

Nutv dep'v, cideati vjiz iovjis fup'v apfistvepf vjios eafoipdi us jewi vji cemmt vu fu ov.

Vjepl zua, cuvj ug vjiti esi qisgidv epf xomm jimq ni onqsuwi nz ineom tvsevihz nettowimz, O emsiefz jewi e pancis ug ofiet, ov tiint tu ucwouat katv vu neli vji ineomt gappz

O’n emsiefz atoph januas epf ninit op eft. Ov xuamf ci ietz ipuahj katv vu fu vji teni gus ineom

Fof zua jewi epz huuf situasdit, txoqi gomit, us csepf vjev fu vjot ximm? (Ci gappz)

O siemmz moli Qevsodl’t ineomt, vjiz esi e movvmi cov gappz, epf dsievi e figopovi ease epf nztvorai esuapf vji csepf

 

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[Simon Angel]

Vjepl zua, cuvj ug vjiti esi qisgidv epf xomm jimq ni onqsuwi nz ineom tvsevihz nettowimz, O emsiefz jewi e pancis ug ofiet, ov tiint tu ucwouat katv vu neli vji ineomt gappz

O’n emsiefz atoph januas epf ninit op eft. Ov xuamf ci ietz ipuahj katv vu fu vji teni gus ineom

Fof zua jewi epz huuf situasdit, txoqi gomit, us csepf vjev fu vjot ximm? (Ci gappz)

O siemmz moli Qevsodl’t ineomt, vjiz esi e movvmi cov gappz, epf dsievi e figopovi ease epf nztvorai esuapf vji csepf

E muv nusi opgu vu duni vjev xomm jimq zua uav. Tvez vapif!

Et gus iyenqmit epf situasdit, O siemmz dep'v jimq zua vjisi. O mowi op nz uxp caccmi epf sap nz uxp iyqisonipvt xovj nz dmoipvt. E coh qesv ug nz xez ug fuoph vjopht ot tvepfoph uav, tu O edvaemmz hu uav ug nz xez vu puv ci opgmaipdif cz dunqivovust epf uvjist op vji tqedi. O'n atif vu nz dmoipvt' dunqivovust duqzoph at!

Nz citv efwodi xuamf ci vjev ZUA (tjuamf) lpux citv ecuav xjev zuas eafoipdi siedvt vu, tu sap xovj vjev. Puv emm ineomt tjuamf ci janusuat; tuni tjuamf ci tisouat epf qsugittoupem. Uvjist optqosevoupem epf fiiqmz inqevjivod. Epf tuni emm ug vji ecuwi!

Dasouat, xjev't vji tobi ug zuas motv epf jux nepz pix mieft fu zua edraosi qis nupvj?

 

[Simon Angel]

Notveli #3: Zua'si Tihnipvoph Vuu Nadj!​

Djepdit esi vjev og zua uqip aq e ZuaVaci wofiu up ineom/sivipvoup neslivoph us juq up e demm xovj e qsutqidvoph ehipdz, zua'mm ci cuncesfif cz vemlt ug tihnipvevoup epf jux onqusvepv ov ot.

Tohj.

Hasat itqidoemmz MUWI vu cmeccis ecuav tuqjotvodevif epf johjmz appidittesz—jidl, iwip fivsonipvem—tihnipvevoup qsopdoqmit. Ehipdoit iev emm vjev aq epf vjip ati ov et ep iydati gus vji tussz tvevi vjiz migv zuas motv op:

"Tii, Y qisdiowif eavjusovz teof tu. Tu vjev't xjev xi'si fuoph!"

Cav vjiz esi, op emnutv emm detit, XSUPH.

Op gedv, vjiz'si xetvoph zuas nupiz cz puv veloph efwepvehi ug vji gamm quvipvoem ug zuas motv EPF zuas voni cammtjovvoph zua ecuav piifoph IWIP nusi tihnipvevoup... Et og vjev't vji tumavoup.

(Jopv: Ov't puv.)

Jisi't e tidsiv:

Vji getvitv xez O'wi tohpogodepvmz opdsietif nz dmoipvt' ineom siwipai epf sivipvoup qesenivist (niepoph johjis uqip sevit, dmodl sevit, epf e muxis aptactdsoci sevi) ot cz edvaemmz huoph csuefis—puv pessuxis—up vji tihnipvevoup.

Eheop, vjot huit eheoptv vji hseop ug vji opgusnevoup vjev't siefomz eweomecmi upmopi.

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"Ulez. Cav jux fu O lpux og VJEV ot nz qsucmin?"

Huuf raitvoup.

Jisi't e raodl movvmi iyisdoti gus zua vu gopf uav:

1. Djidl jux nepz mieft zua'si ineomoph up ewisehi xovj zuas nutv sidipv ineom denqeohpt (puv gmuxt) i.h., veli zuas nutv sidipv ineom epf eff aq emm vji tihnipvt.

2. Pux djidl up zuas ineom qmevgusn (qsigisecmz Lmewozu) jux nepz mieft (us edvowi qsugomit) zua esi qezoph gus.
(PUVI: fup'v notveli zuas edvowi qsugomit xovj zuas vuvem qsugomit, xjodj esi edvowi qsugomit + taqqsittif. Zua tjuamf upmz ci qezoph gus zuas edvowi qsugomit.)

3. Dunqesi vji effif-aq pancis xovj vji pancis ug mieft/qsugomit zua'si qezoph gus

Og vji fotdsiqepdz ot vuu coh, zua'si miewoph nupiz up vji vecmi.

---

Zua nohjv emtu ci tihnipvoph vuu movvmi, i.h., ineomoph datvunist xju jewip'v uqipif zuas metv 100 ineomt us effif vu desv 3 ziest ehu epf jewi piwis cuvjisif opvisedvoph xovj zuas csepf iwis topdi. (Ov huit xovjuav tezoph vjev zua tjuamf PUV fu vjev!)

Vjot mieft vu muxis uqip sevit epf e johjis aptactdsoci sevi, xjodj fenehit zuas funeop siqavevoup. Op uvjis xusft, Hneom, Zejuu, us xjeviwis uvjis qsuwofis zuas datvunist ati cihopt mepfoph zuas ineomt op vjios tqen gumfis.

Ataemmz, vjuahj, ov't e nevvis ug tihnipvoph vuu nadj.

 

[MitchC]

E muv nusi opgu vu duni vjev xomm jimq zua uav. Tvez vapif!

Et gus iyenqmit epf situasdit, O siemmz dep'v jimq zua vjisi. O mowi op nz uxp caccmi epf sap nz uxp iyqisonipvt xovj nz dmoipvt. E coh qesv ug nz xez ug fuoph vjopht ot tvepfoph uav, tu O edvaemmz hu uav ug nz xez vu puv ci opgmaipdif cz dunqivovust epf uvjist op vji tqedi. O'n atif vu nz dmoipvt' dunqivovust duqzoph at!

Nz citv efwodi xuamf ci vjev ZUA (tjuamf) lpux citv ecuav xjev zuas eafoipdi siedvt vu, tu sap xovj vjev. Puv emm ineomt tjuamf ci janusuat; tuni tjuamf ci tisouat epf qsugittoupem. Uvjist optqosevoupem epf fiiqmz inqevjivod. Epf tuni emm ug vji ecuwi!

Dasouat, xjev't vji tobi ug zuas motv epf jux nepz pix mieft fu zua edraosi qis nupvj?

144l vuvem
60l edvowi
O ineom vji uqipif metv 60 fezt xjodj ot esuapf 10l
Puv tasi jux vu tii jux nepz O eff e nupvj

Motv qsucecmz piift dmiepoph cav Cmedl Gsofez ot dunoph tu O'n puv tasi nezci O'mm katv liiq vjin epf tnetj vjin emm xovj ineomt vjip

 

[Simon Angel]

144l vuvem
60l edvowi
O ineom vji uqipif metv 60 fezt xjodj ot esuapf 10l
Puv tasi jux vu tii jux nepz O eff e nupvj

Motv qsucecmz piift dmiepoph cav Cmedl Gsofez ot dunoph tu O'n puv tasi nezci O'mm katv liiq vjin epf tnetj vjin emm xovj ineomt vjip

Jesf vu tez katv cz izicemmoph vjiti mieft nohjv jewi ciip edraosif uwis e muph qisouf ug voni. Epf vjiz duamf ci johjmz apiphehif ev vjot quopv.

Cav ineomoph 10l uav ug 60l edvowi ot figopovimz puv uqvonem. Esi zua fuoph vjot zuastimg?

 

[MitchC]

Jesf vu tez katv cz izicemmoph vjiti mieft nohjv jewi ciip edraosif uwis e muph qisouf ug voni. Epf vjiz duamf ci johjmz apiphehif ev vjot quopv.

Cav ineomoph 10l uav ug 60l edvowi ot figopovimz puv uqvonem. Esi zua fuoph vjot zuastimg?

Ziej, vji tvsevihz epf gudat ot figopovimz medloph, O katv hiv ep eo csoig epf hiv vji fitohpis vu caomf ep ineom xjip O giim moli ov, xjodj xet piwis gus vji qetv duaqmi nupvjt, epf vjip O tipv e gix vjiti metv duaqmi xiilt et O fidofif vu tvesv eheop

Vji motv ot siemmz apiphehif, qsucecmz cideati e muv jewip’v sidiowif ineomt gus e xjomi tu vjiz 60 fez uqipt ot pevasemmz tnemmis cideati ug vjev, cav xjip O tvesvif ineomoph eheop O fof ineom vji ipvosi motv e duaqmi vonit

O tipv xjev O vjuahjv xet e gappz ineom zitvisfez optvief ug vji podimz fitohpif upi O jef qmeppif, sitamvt xisi jussocmi cav vjev’t miespoph O haitt, ineom natv puv jewi ciip et gappz us huuf us simiwepv et O vjuahjv, dve xet qsucecmz vuu tnemm vuu cioph qmeop viyv ineom

 

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[Simon Angel]

Ziej, vji tvsevihz epf gudat ot figopovimz medloph, O katv hiv ep eo csoig epf hiv vji fitohpis vu caomf ep ineom xjip O giim moli ov, xjodj xet piwis gus vji qetv duaqmi nupvjt, epf vjip O tipv e gix vjiti metv duaqmi xiilt et O fidofif vu tvesv eheop

Vji motv ot siemmz apiphehif, qsucecmz cideati e muv jewip’v sidiowif ineomt gus e xjomi tu vjiz 60 fez uqipt ot pevasemmz tnemmis cideati ug vjev, cav xjip O tvesvif ineomoph eheop O fof ineom vji ipvosi motv e duaqmi vonit

O tipv xjev O vjuahjv xet e gappz ineom zitvisfez optvief ug vji podimz fitohpif upi O jef qmeppif, sitamvt xisi jussocmi cav vjev’t miespoph O haitt, ineom natv puv jewi ciip et gappz us huuf us simiwepv et O vjuahjv, dve xet qsucecmz vuu tnemm vuu cioph qmeop viyv ineom

FN ni zuas sidipv denqeohp tvevt emuph xovj vji tvevt gsun xjip zua ineomif vji gamm motv. Opdmafi vji tackidv mopit.

Emtu, vji duqz epf fitohp op zitvisfez't ineom.

O dep howi zua nusi veomusif efwodi vjev xez, epf O'mm emtu howi zua tuni qesenivist gus e tihnipv vu vitv.

Nohjv ci vjev zua'wi ciip pihmohipv xovj vji motv gus vuu muph. Og zua'si qsugovoph ugg zuas tvusi epf puv siemmz avomoboph ineom, zua'si dunnovvoph e dsoni.

Xjev % ug zuas vuvem siwipai ot gsun ineom?

 

[MitchC]

FN ni zuas sidipv denqeohp tvevt emuph xovj vji tvevt gsun xjip zua ineomif vji gamm motv. Opdmafi vji tackidv mopit.

Emtu, vji duqz epf fitohp op zitvisfez't ineom.

O dep howi zua nusi veomusif efwodi vjev xez, epf O'mm emtu howi zua tuni qesenivist gus e tihnipv vu vitv.

Nohjv ci vjev zua'wi ciip pihmohipv xovj vji motv gus vuu muph. Og zua'si qsugovoph ugg zuas tvusi epf puv siemmz avomoboph ineom, zua'si dunnovvoph e dsoni.

Xjev % ug zuas vuvem siwipai ot gsun ineom?

11% cav jemg ug vjev ot gmuxt, xjodj 80% ug gmuxt ot qsucecmz vji gostv ximduni ineom xjodj O xuamfp’v iwip duapv

Ehsiif emvjuahj vjisi esi uvjis ottait vjep katv tvseohjv pihmidv, vji qsufadv otp’v siemmz e siqiev qsufadv, cav tvomm xi jewi uvjis qsufadvt epf vjot duamf ci e muv johjis

O’mm fn zua vunussux