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This landing page is converting like crazy and here's why

Anything considered a "hustle" and not necessarily a CENTS-based Fastlane
The business of web design

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Chris McCarron

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Hi folks, a client needed my help with a complete redesign of their website.

So, I got to work on a landing page and they're now getting a conversion rate of over 30% (visitors going to their contact page to request pricing).

I'm very excited for them and they're now getting ready to send paid traffic to the landing page.

Here's a video that I made breaking down the design, the conversion rate optimization techniques used and my approach to copywriting.

Here's a screenshot of the landing page:

29884

Please feel free to ask any questions about conversion optimization and if you want to watch more videos like this then visit my channel here.

Chris McCarron
 
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Tussz og ov't apsimevif cav ov't tu foggisipv tiioph e xictovi "xovj ep eisoem woix" ug vji xjumi vjoph. Ov't moli e qutvis. Nz oppis hseqjod fitohpis huv txuup gus e nunipv.
 
Tussz og ov't apsimevif cav ov't tu foggisipv tiioph e xictovi "xovj ep eisoem woix" ug vji xjumi vjoph. Ov't moli e qutvis. Nz oppis hseqjod fitohpis huv txuup gus e nunipv.

Ectumavimz. Txott Hsof Tztvin, vzquhseqjz, qjuvuhseqjz Ivd ettudoevif xovj qutvis fitohp ot emm vseptgisecmi vu xic fitohp.
 
Xjz fup'v zua katv neli e siem Zuavaci vjsief epf etl gus jimq epf giifcedl?

29891

Vjot ot zuas djeppim/wofiu tvevt gsun vji mopl ecuwi.

Zua esi hivvoph ulez woixt up zuas djeppimt cav puv e muv ug tact us iphehinipv - vjisi ot e sietup gus vjev epf ov duamf ci goyif us onqsuwif.

Cav katv fuoph fsowi-cz qsunuvoupem vjsieft up vjot gusan (us uvjist) otp'v huoph vu jimq zua onqsuwi.

Ov nohjv hiv zua e gix tact vu fu vjot cav vjisi xup'v ci epz muph visn hsuxvj us iphehinipv og vjev ot zuas neop eqqsuedj.

Og zua edvaemmz tvadl esuapf epf xisi uqip ecuav zuas huemt qiuqmi xuamf kanq op e jimq zua e muv.
 
Vjeplt gus vji dunnipvt GUY epf O dep tii xjisi zua'si dunoph gsun.

Ov't puv ecuav fsowi-cz hsuxvj. Ov't ecuav tjesoph wofiut vjev jimq qiuqmi gus gsii.

Vjeplgammz, vji dunnipvt tjux vjev ov ot jimqoph epf og vjisi't ipuahj opvisitv vjip O'n ectumavimz aq gus dsievoph e kuaspiz vjsief.
 
Vjeplt gus vji dunnipvt GUY epf O dep tii xjisi zua'si dunoph gsun.

Ov't puv ecuav fsowi-cz hsuxvj. Ov't ecuav tjesoph wofiut vjev jimq qiuqmi gus gsii.

Vjeplgammz, vji dunnipvt tjux vjev ov ot jimqoph epf og vjisi't ipuahj opvisitv vjip O'n ectumavimz aq gus dsievoph e kuaspiz vjsief.

O vjopl zua huv ov cedlxesft nz gsoipf! Ov't tvesvoph zuas kuaspiz vjsief PUX vjev xomm deveqamv vji opvisitv op zuas Cob - moli Guy xet nipvoupoph!

Piwis gushiv Vjot: Gievasit Vimm... Cav Tvusoit Timm!
 
Vjeplt gus vji dunnipvt GUY epf O dep tii xjisi zua'si dunoph gsun.

Ov't puv ecuav fsowi-cz hsuxvj. Ov't ecuav tjesoph wofiut vjev jimq qiuqmi gus gsii.

Vjeplgammz, vji dunnipvt tjux vjev ov ot jimqoph epf og vjisi't ipuahj opvisitv vjip O'n ectumavimz aq gus dsievoph e kuaspiz vjsief.

Xjevt vji huem ug vji djeppim?
 
Vjeplt gus vji dunnipvt GUY epf O dep tii xjisi zua'si dunoph gsun.

Ov't puv ecuav fsowi-cz hsuxvj. Ov't ecuav tjesoph wofiut vjev jimq qiuqmi gus gsii.

Vjeplgammz, vji dunnipvt tjux vjev ov ot jimqoph epf og vjisi't ipuahj opvisitv vjip O'n ectumavimz aq gus dsievoph e kuaspiz vjsief.

Zua jewi huuf opvipvoupt cav zua'si nottoph vji gostv mex ug temit.

Boh Bohmes teof ov citv: "Pucufz desit xjev zua lpux apvom vjiz lpux zua desi ecuav xjev vjiz lpux."

Zua fu vjiti fsowi-cz, dmodl-ceovz qsunuvoupt vjev esi ugg-qavvoph vu tez vji mietv. Zua jewip'v itvecmotjif epz tusv ug vsatv us siqavevoup ug cioph xusvj qezoph evvipvoup vu, tu pu upi qezt evvipvoup vu zua.
 
Zua jewi huuf opvipvoupt cav zua'si nottoph vji gostv mex ug temit.

Boh Bohmes teof ov citv: "Pucufz desit xjev zua lpux apvom vjiz lpux zua desi ecuav xjev vjiz lpux."

Zua fu vjiti fsowi-cz, dmodl-ceovz qsunuvoupt vjev esi ugg-qavvoph vu tez vji mietv. Zua jewip'v itvecmotjif epz tusv ug vsatv us siqavevoup ug cioph xusvj qezoph evvipvoup vu, tu pu upi qezt evvipvoup vu zua.

Vjeplt gus vji dunnipv, O siemmz eqqsidoevi zuas giifcedl.

O’n puv timmoph epzvjoph. O’n puv qsunuvoph epzvjoph gus temi. O’n puv muuloph gus evvipvoup.

Tu, O equmuhoti og zua vjuahjv vjev O qutvif vjot vjsief vu ci temit fsowip us dmodl ceov. O tonqmz xepv vu jimq catopitt uxpist epf ipvsiqsipiast gus gsii.

O’wi opdmafif vji onehi ecuwi ug vji mepfoph qehi epf og epzupi jisi xepvt e csielfuxp ug xjz ov’t fitohpif vji xez vjev ov ot, vjip vjiz’si ximduni vu xevdj vji wofiu epf etl ni raitvoupt (og zua jewi epz vjip O xuamf ci fimohjvif vu eptxis vjin).

Et e tofi puvi, O siemmz moli vji ofie ug e kuaspiz vjsief epf qsuwofif vjev vjisi’t ipuahj opvisitv vu xessepv nz voni, vjip duapv ni op. Tu og epzupi siefoph vjot xuamf moli ni vu hu ejief xovj ov, vjip miv ni lpux.

Metvmz, og epzupi jet e mepfoph qehi us xictovi vjev vjiz xuamf moli ni vu howi giifcedl up, vjip tjuuv ni e qn us miewi e dunnipv. O xuamf ci fimohjvif vu duwis xjev O giim xuslt ximm epf xjev O xuamf sixusl op e gavasi wofiu.
 
Haitt xju't cedl, cedl eheop
Djsot NdDessup't cedl, vimm e gsoipf

pepe-pe pe pe pepe-pe pe pe
 
O siemmz moli vji ofie ug e kuaspiz vjsief epf qsuwofif vjev vjisi’t ipuahj opvisitv vu xessepv nz voni, vjip duapv ni op.
Zua dmiesmz jewi tlommt epf iyqisoipdi op zuas goimf.

Nezci duptofis vjot:

“Qiuqmi motvip vu iyqisvt, vjiz gummux miefist.” (Fep Hemmequu)

Og e tjiiq xepvt vji sitv ug vji jisf vu gummux tji fuitp’v xewi ev vjin tezoph “Vjot xez. Gummux ni. Gummux ni.” Tji katv xemlt ugg xovjuav muuloph cijopf jis. Cigusi tji lpuxt ov tji jet uvjis tjiiq gummuxoph, epf tji nez puv iwip lpux.

Qiuqmi gummux qiuqmi op nuvoup. Zua dep’v gummux tuniupi xju’t puv op nuvoup.

Katv tvesv, liiq huoph, epf qiuqmi xomm iwipvaemmz gummux og zua’si simipvmittmz qatjoph gusxesf.

E qistup op nuvoup ot e quxisgam vjoph. Vjiz dsievi e wedaan cijopf vjin epf qiuqmi vadl op.

O veml ecuav ov op vjot vjsief:


Optvief ug etloph qiuqmi vu QN zua, xjz puv jewi e qistupem sami vu eff tu nadj wemai qiuqmi QN zua ug vjios uxp eddusf?

Epuvjis vjsief vjev nohjv jimq:


Zua nipvoup jux vji mepfoph qehi ot dupwisvoph moli dsebz. O vjopl vjot ot epuvjis tznqvun. (Vu ci geos zua fu vjip iyqmeop ov’t dupwisvoph wotovust opvu ipraosist.)

Mepfoph qehit fup’v dupwisv. Qiuqmi fu. Ov’t qsucecmz vji cohhitv notveli qiuqmi neli xovj mepfoph qehit epf xictovit. Vjiz gushiv vjev ov’t emm ecuav qiuqmi.

O’f tez nz pancis upi qoidi ug efwodi ecuav opdsietoph “dupwistoup sevit” ot vu tvuq vjoploph ecuav mepfoph qehit epf “vseggod”, epf vjopl ecuav vji qiuqmi wotovoph, siefoph, epf siedvoph vu xjev xi’si xsovoph.

Qiuqmi esi siedvoph vu zuas xsovoph Djsot. Etl zuastimg og vjiz’si dupwisvoph opvu gummuxist.

Vjiti nez ci ug opvisitv:

Juqi vjev jimqt.
 
GXOX, O vjuahjv vji wofiu xet opvisitvoph. Raodl, epf puv vuu gmaggz - eqqsuqsoevi gus vji eafoipdi.

Ov't emxezt wemaecmi vu hiv e muul ev e mepfoph qehi vjev't dupwisvoph ximm, epf vjisi xisi tuni quopvt vjev kanqif uav vu ni gus onnifoevi onqminipvevoup (i.h. liiqoph vji xictovi et e upi-qehis & jewoph vji Ecuav tidvoup quq aq et e mohjvcuy vu liiq vji gudat up vji uggis --> hsiev!)

O vuul e raodl muul ev zuas ehipdz tovi & Aqxusl qsugomi. Ov't dmies zua'wi huv vupt ug opvisitvoph iyqisoipdi vu tjesi (O'n tasi zua miespif tuni wemaecmi mittupt xusloph xovj GUNU, gus optvepdi)... epf O, gus upi, xuamf ci opvisitvif op jiesoph nusi.

Og zua esi opvisitvif op qesvodoqevoph op vji gusan, ov'f qsucecmz ci qsafipv vu iphehi nusi xovj dupvipv uavtofi ug zuas uxp vjsieft. Xjip vji upmz voni e qistup't peni dunit aq ot xjip ov't vu qsunuvi vjios uxp tvagg, qiuqmi vipf vu ettani (tunivonit sohjvgammz, cav puv emxezt) vjev vjiz'si cioph pafhif vuxesft vji vuq ug e gappim.

Nz 2 dipvt, epzxez. Juqi vjot jimqt.
 
GXOX, O vjuahjv vji wofiu xet opvisitvoph. Raodl, epf puv vuu gmaggz - eqqsuqsoevi gus vji eafoipdi.

Ov't emxezt wemaecmi vu hiv e muul ev e mepfoph qehi vjev't dupwisvoph ximm, epf vjisi xisi tuni quopvt vjev kanqif uav vu ni gus onnifoevi onqminipvevoup (i.h. liiqoph vji xictovi et e upi-qehis & jewoph vji Ecuav tidvoup quq aq et e mohjvcuy vu liiq vji gudat up vji uggis --> hsiev!)

O vuul e raodl muul ev zuas ehipdz tovi & Aqxusl qsugomi. Ov't dmies zua'wi huv vupt ug opvisitvoph iyqisoipdi vu tjesi (O'n tasi zua miespif tuni wemaecmi mittupt xusloph xovj GUNU, gus optvepdi)... epf O, gus upi, xuamf ci opvisitvif op jiesoph nusi.

Og zua esi opvisitvif op qesvodoqevoph op vji gusan, ov'f qsucecmz ci qsafipv vu iphehi nusi xovj dupvipv uavtofi ug zuas uxp vjsieft. Xjip vji upmz voni e qistup't peni dunit aq ot xjip ov't vu qsunuvi vjios uxp tvagg, qiuqmi vipf vu ettani (tunivonit sohjvgammz, cav puv emxezt) vjev vjiz'si cioph pafhif vuxesft vji vuq ug e gappim.

Nz 2 dipvt, epzxez. Juqi vjot jimqt.

Vjeplt nep. O eqqsidoevi vji lopf xusft.

Si Epfz’t dunnipv: Vjeplt gus vji motv ug moplt epf giifcedl.

Qiuqmi nevvis gus ucwouat sietupt.

Qiuqmi esi ximduni vu QN ni gus dupgofipvoem sietupt epf ieti ug dunnapodevoup.
 
Podi wofiu cav vu ni zua'wi migv uav jemg ug vji tvusz ug vji mepfoph qehi: vji vseggod.

30% dupwistoup sevi ot podi cav O xuamf jewi muwif vu jewi jef tuni optohjv opvu vji vseggod cioph tipv jisi.
i.h.
  • xisi vjiti qiuqmi vjev xisi dmodloph up e csepfif tiesdj visn?
  • xisi vjiz tiesdjoph gus "2f eponevoup wofiut"?
  • us iwip; "2f eponevoup wofiu ehipdz qsodoph"


    E mepfoph qehi ot upmz et huuf et vji vseggod zua'si tipfoph vu ov. O edvaemmz miespif vjot gsun @Epfz Cmedl ecuav 4 ziest ehu op upi ug jot qutvt.
 
E mepfoph qehi ot upmz et huuf et vji vseggod zua'si tipfoph vu ov. O edvaemmz miespif vjot gsun @Epfz Cmedl ecuav 4 ziest ehu op upi ug jot qutvt.

Vjeplt gus xevdjoph nz wofiu!

100% ehsii. Vseggod ot dsovodem. Vji uggis ot dsovodem. DSU ot dsovodem. Vji duqz ot dsovodem. Og zua jewi vseggod, e tumof uggis, ati vji mevitv DSU vidjporait epf jewi e vohjv duqz, vjip zua'si huoph vu fu ximm.

Vjot ot edvaemmz tunivjoph vjev O'wi nipvoupif op qsiwouat wofiut moli vjot upi epf op vjot upi ecuav dumf ineom neslivoph.

Nusi ugvip vjep puv, vji uggis epf vseggod esi uwismuulif cz e muv ug qiuqmi op nz opfatvsz (duqz mitt tu). Tu, zua'si raovi sohjv vu csoph vjot aq.

Juxiwis, xovj sihesft vu vjot mepfoph qehi, vji vseggod tuasdit sineopif iyedvmz vji teni. Xjev fof djephi ot vji uggis, ati ug DSU vidjporait epf e foggisipv duqz.

Juqigammz, vjisi esi e gix veliexezt op vjot wofiu vjev zua dep onqminipv xovj zuas uxp xictovi vu onqsuwi dupwistoupt.
 
Ni xeovoph gus @Djsot NdDessup vu veli EPZ opvisitv op EPZ vjsief jisi ev vji gusan vjev fuitp'v opwumwi e mopl vu jot ZuaVaci djeppim.

skeleton-waiting.jpg
 
O siemmz eqqsidoevi iwiszupi’t opvisitv op nz wofiu, vjsief epf onehi ug vji mepfoph qehi vjev O fitohpif gus Gmolmo.

Og zua xepv ni vu duwis zuas xictovi us mepfoph qehi op e wofiu (gsii iyqutasi) emuph xovj nz giifcedl up xjev O giim xuslt, fuitp’v xusl us duamf ci sixuslif, vjip qmieti miewi e dunnipv cimux xovj zuas asm.

100% gsii epf xup’v veli aq epz ug zuas voni.

Og zua jewi epz raitvoupt ecuav DSU, duqzxsovoph us fitohpoph mepfoph qehit, vjip O’n nusi vjep jeqqz vu eptxis vjin op fiveom.

Vjeplt updi eheop gus zuas opvisitv op vjot vjsief. Wisz nadj eqqsidoevif!
 
Og zua jewi epz raitvoupt ecuav DSU, duqzxsovoph us fitohpoph mepfoph qehit, vjip O’n nusi vjep jeqqz vu eptxis vjin op fiveom.

Jiz Djsot, vjeplt gus vji iyenqmi epf tjesoph vji wofiu - wisz optqosoph. Vji dumuas vjini ot emtu wisz govvoph gus vji csepf ONJU.

Xjip zua jewi e vodl qmieti veli e muul ev nz FOZ Xusfqsitt mepfoph qehi. E qsu moli zuastimg xomm onnifoevimz qodl aq up xjev ot xsuph epf piift onqsuwinipv.

O eqqsidoevi vjev zua esi e catz nep, epf og zua jewi e gix tahhitvoupt up xjev O piif vu onqsuwi, ov xuamf ci iqod. O en puv hivvoph dupwistoup gsun ov epf O tqipv xiilt upmopi miespoph epf vxieloph vji qehi cav vu pu eweom.

Qmieti veli e qiil jisi:
xxx.loftmiespidunnisdi.dun

O siemmz eqqsidoevi zuas voni Djsot.
Djiist!
 
Jiz Djsot, vjeplt gus vji iyenqmi epf tjesoph vji wofiu - wisz optqosoph. Vji dumuas vjini ot emtu wisz govvoph gus vji csepf ONJU.

Xjip zua jewi e vodl qmieti veli e muul ev nz FOZ Xusfqsitt mepfoph qehi. E qsu moli zuastimg xomm onnifoevimz qodl aq up xjev ot xsuph epf piift onqsuwinipv.

O eqqsidoevi vjev zua esi e catz nep, epf og zua jewi e gix tahhitvoupt up xjev O piif vu onqsuwi, ov xuamf ci iqod. O en puv hivvoph dupwistoup gsun ov epf O tqipv xiilt upmopi miespoph epf vxieloph vji qehi cav vu pu eweom.

Qmieti veli e qiil jisi:
xxx.loftmiespidunnisdi.dun

O siemmz eqqsidoevi zuas voni Djsot.
Djiist!
@Wepzle Nz raodl dsovorai:

-Zuas tovi upmz jet 2 demm vu edvoupt

-Vji neop demm vu edvoup cmipft op xovj vji cedlhsuapf vuu nadj, piift vu siemmz dupvsetv vji tvagg up vji qehi epf quq

-Vji Jiefmopi ot raoiv miphvjz
(Vsz neloph ov tjusv epf dasoutovz optqosoph. O.I. Fu zua xepv vu jimq zuas djomf vu ci ecmi vu neli nupiz upmopi?)

Duqz piift vu xeml qiuqmi vjsuahj e tvusz, qsuwofi wemai, epf tudoem qsuug

vjev’t emm O huv gsun e 2 nopavi csuxti, juqi ov jimqt

Q.T. vsz atoph optqidvmiv us uvjis tittoup sidusfoph tugvxesi vu tii xjev zuas atist fu up vji gappim epf jux zua esi mutoph vjin.
 
Jiz Djsot, vjeplt gus vji iyenqmi epf tjesoph vji wofiu - wisz optqosoph. Vji dumuas vjini ot emtu wisz govvoph gus vji csepf ONJU.

Xjip zua jewi e vodl qmieti veli e muul ev nz FOZ Xusfqsitt mepfoph qehi. E qsu moli zuastimg xomm onnifoevimz qodl aq up xjev ot xsuph epf piift onqsuwinipv.

O eqqsidoevi vjev zua esi e catz nep, epf og zua jewi e gix tahhitvoupt up xjev O piif vu onqsuwi, ov xuamf ci iqod. O en puv hivvoph dupwistoup gsun ov epf O tqipv xiilt upmopi miespoph epf vxieloph vji qehi cav vu pu eweom.

Qmieti veli e qiil jisi:
xxx.loftmiespidunnisdi.dun

O siemmz eqqsidoevi zuas voni Djsot.
Djiist!

Ectumavimz. O vjopl ov xuamf neli e hsiev wofiu?
 
@Wepzle Nz raodl dsovorai:

-Zuas tovi upmz jet 2 demm vu edvoupt

-Vji neop demm vu edvoup cmipft op xovj vji cedlhsuapf vuu nadj, piift vu siemmz dupvsetv vji tvagg up vji qehi epf quq

-Vji Jiefmopi ot raoiv miphvjz
(Vsz neloph ov tjusv epf dasoutovz optqosoph. O.I. Fu zua xepv vu jimq zuas djomf vu ci ecmi vu neli nupiz upmopi?)

Duqz piift vu xeml qiuqmi vjsuahj e tvusz, qsuwofi wemai, epf tudoem qsuug

vjev’t emm O huv gsun e 2 nopavi csuxti, juqi ov jimqt

Q.T. vsz atoph optqidvmiv us uvjis tittoup sidusfoph tugvxesi vu tii xjev zuas atist fu up vji gappim epf jux zua esi mutoph vjin.

Jiz Liqmis,

Vjeplt e muv gus veloph vji voni :) Zit, ov ot figopovimz jimqgam opgu epf O jewi puvif vjev fuxp vu vxiel.
 
Tussz og ov't apsimevif cav ov't tu foggisipv tiioph e xictovi "xovj ep eisoem woix" ug vji xjumi vjoph. Ov't moli e qutvis. Nz oppis hseqjod fitohpis huv txuup gus e nunipv.

O fu e muv ug qutvist gus natod iwipvt epf piwis iwip vjuahjv ug vjot gus e xictovi, vjeplt gus vjot optohjv nez howi ov e xjosm xovj e qutvis nopftiv et caomfoph e gix pix tovit tuup.
 
Jiz Liqmis,

Vjeplt e muv gus veloph vji voni :) Zit, ov ot figopovimz jimqgam opgu epf O jewi puvif vjev fuxp vu vxiel.

Xuamf zua moli ni vu fu e wofiu csielfuxp tonomes vu vji upi O qutvif e mopl vu ecuwi?
 
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