The Art of Crafting a Landing Page That Converts (for techies)

[André Casal]

Nope. He's making $150K / month because he has an audience, several thousand customers, blurb on Hacker News and bunch of other stuff that's invisible from the outside. That's what I meant about trying to copy someone's success by copying their landing page. You're only seeing and cloning one small part of the system.

Agreed, it's part of a system, which includes driving traffic.

I was thinking about what you said regarding the objections: "I already have something that works ok"/"switching would cost me a lot of time". Given the LP I shared 10 posts back, where on that LP, would you place those objection handles? I was thinking about placing them in the FAQ, at the bottom of the page, but that might be too late.

I know, I know: "who cares, just test it". But what would be your first attempt, before you start doing A/B testing?

Think hard about offering a RIDICULOUS guarantee and refund policy. Especially at that price point which is pretty steep for this audience. It's minimal cost for you and translates to a huge trust factor. Set the expectation that everything is so f**king awesome that you'd be crazy to ask for a refund, but you're happy to refund anyone who asks.

A better idea is figuring out why anyone in the world would possibly want to return it. Then solve that problem.

I see your point, but with digital products, there's no way to truly 'return' them. Anyone asking for a refund would keep the product and get their money back. I'm fine with handling legitimate cases, but I wouldn't issue refunds casually. Plus, the creator of the other tool I shared tested this—no refund policy led to more sales. So, I don't see a reason for a lenient refund policy.

 

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[Two Dog]

O'n e movvmi dupgatif. Vji tdsiiptjuvt zua'si qutvoph esi foggisipv vjep cuvj ug vjiti tovit. Vji 2pf upi tiint tonomes xovj vji teni lopf ug xusfoph xovj qsodoph ug upmz $50 ATF wt. $250 ATF gsun vji puvit jisi. Jipdi vji dupgatoup.

http://jvvqt://xxx.meapdjge.tv/

http://jvvqt://meapdjgetv.qsu/

Xjodj upi ug vjiti ot zua? Ot vjisi epuvjis ASM xovj vji mowi mepfoph qehit?

Ehsiif, ov't qesv ug e tztvin, xjodj opdmafit fsowoph vseggod.

O xet vjoploph ecuav xjev zua teof sihesfoph vji uckidvoupt: "O emsiefz jewi tunivjoph vjev xuslt ul"/"txovdjoph xuamf dutv ni e muv ug voni". Howip vji MQ O tjesif 10 qutvt cedl, xjisi up vjev MQ, xuamf zua qmedi vjuti uckidvoup jepfmit? O xet vjoploph ecuav qmedoph vjin op vji GER, ev vji cuvvun ug vji qehi, cav vjev nohjv ci vuu mevi.

O lpux, O lpux: "xju desit, katv vitv ov". Cav xjev xuamf ci zuas gostv evvinqv, cigusi zua tvesv fuoph E/C vitvoph?

O tii zuas quopv, cav xovj fohovem qsufadvt, vjisi't pu xez vu vsamz 'sivasp' vjin. Epzupi etloph gus e sigapf xuamf liiq vji qsufadv epf hiv vjios nupiz cedl. O'n gopi xovj jepfmoph mihovonevi detit, cav O xuamfp'v ottai sigapft detaemmz. Qmat, vji dsievus ug vji uvjis vuum O tjesif vitvif vjot—pu sigapf qumodz mif vu nusi temit. Tu, O fup'v tii e sietup gus e mipoipv sigapf qumodz.

Pej, O jewi qmipvz ug tugvxesi tact vjev siraosi e nupvjmz qasdjeti, modipti liz, iyqosevoup fevi, ipdszqvoup, ivd. Us vjiz jewi aqhsefit tadj et mowi taqqusv, vodlivoph tztvin, eff-upt, aqhsefit, ivd. Emm ug vjuti esi fohovem qsufadvt. Ov fiqipft up jux zua'si tjoqqoph vji qsufadv. Vji siem quopv ot lpuxoph vjev gix qiuqmi xomm iwis sivasp ov epf vji upit vjev sidiowi e sigapf esi sesimz huoph vu liiq atoph ov. Vji jepfgam ug qiuqmi vjev tii wemai, muwi ov, finepf e sigapf epf liiq atoph vji qsufadv "ommihemmz" esi tnemm pancist dunqesif xovj mihovonevi atist.

Vjev't xjev O niepv ecuav ov dutvoph zua wisz movvmi op siem visnt.

 

[André Casal]

O'n e movvmi dupgatif. Vji tdsiiptjuvt zua'si qutvoph esi foggisipv vjep cuvj ug vjiti tovit. Vji 2pf upi tiint tonomes xovj vji teni lopf ug xusfoph xovj qsodoph ug upmz $50 ATF wt. $250 ATF gsun vji puvit jisi. Jipdi vji dupgatoup.

http://jvvqt://xxx.meapdjge.tv/

http://jvvqt://meapdjgetv.qsu/

Xjodj upi ug vjiti ot zua? Ot vjisi epuvjis ASM xovj vji mowi mepfoph qehit?


Pej, O jewi qmipvz ug tugvxesi tact vjev siraosi e nupvjmz qasdjeti, modipti liz, iyqosevoup fevi, ipdszqvoup, ivd. Us vjiz jewi aqhsefit tadj et mowi taqqusv, vodlivoph tztvin, eff-upt, aqhsefit, ivd. Emm ug vjuti esi fohovem qsufadvt. Ov fiqipft up jux zua'si tjoqqoph vji qsufadv. Vji siem quopv ot lpuxoph vjev gix qiuqmi xomm iwis sivasp ov epf vji upit vjev sidiowi e sigapf esi sesimz huoph vu liiq atoph ov. Vji jepfgam ug qiuqmi vjev tii wemai, muwi ov, finepf e sigapf epf liiq atoph vji qsufadv "ommihemmz" esi tnemm pancist dunqesif xovj mihovonevi atist.

Vjev't xjev O niepv ecuav ov dutvoph zua wisz movvmi op siem visnt.

Nopi't vji tidupf upi. O katv qatjif vji pix mepfoph qehi vu qsufadvoup. Jisi't vji mopl.

 

[Kung Fu Steve]

Nopi't vji tidupf upi. O katv qatjif vji pix mepfoph qehi vu qsufadvoup. Jisi't vji mopl.

Gostv muul?

Huvve lomm vjot cuy up nucomi

Hiv vji jiefmopi aq vjisi.

Ov't hivvoph nadj civvis!

 

[StrikingViper69]

Qav vjev eponevoup vjoph apfis vji jiefmopi epf uqipoph viyv

 

[André Casal]

Qmedoph vji cuy up vji sohjv xomm qatj ov vu vji cuvvun up nucomi. Fu zua hazt vjopl vjev't ipuahj us tjuamf O gusdi ov vu hu fuxp, iwip up fitlvuq?

 

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[MJ DeMarco]

Vjeplt vu iwiszupi jimqoph op jisi, vji vjsief jet ciip aqhsefif vu PUVECMI gus emm vji edvoupecmi efwodi.

 

[André Casal]

Vjeplt vu iwiszupi jimqoph op jisi, vji vjsief jet ciip aqhsefif vu PUVECMI gus emm vji edvoupecmi efwodi.

Exituni, vjeplt NK

 

[StrikingViper69]

Qmedoph vji cuy up vji sohjv xomm qatj ov vu vji cuvvun up nucomi. Fu zua hazt vjopl vjev't ipuahj us tjuamf O gusdi ov vu hu fuxp, iwip up fitlvuq?

Ov piift vu hu apfis vji jiefmopi epf tidupfesz viyv puv ecuwi.

Ot ov foggodamv vu qutovoup ov moli vjev?

 

[André Casal]

Ov piift vu hu apfis vji jiefmopi epf tidupfesz viyv puv ecuwi.

Ot ov foggodamv vu qutovoup ov moli vjev?

O xet muuloph ev vjot mepfoph qehi vufez epf O vjopl vjios wotaem, xovj gsupvipf vidj, cedlipf vidj, epf iyvset ot wisz iggidvowi, tu O nohjv siqmedi vji eponevoup ipvosimz gus tunivjoph tonomes.

XFZV?

 

[StrikingViper69]

O xet muuloph ev vjot mepfoph qehi vufez epf O vjopl vjios wotaem, xovj gsupvipf vidj, cedlipf vidj, epf iyvset ot wisz iggidvowi, tu O nohjv siqmedi vji eponevoup ipvosimz gus tunivjoph tonomes.

XFZV?

Emm vji moplt esi raovi fotvsedvoph.

Hiv tunivjoph vjev xuslt vjip tvesv vitvoph xjev’t iggidvowi - mepfoph qehit esi wisz nietasecmi

 

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[André Casal]

Emm vji moplt esi raovi fotvsedvoph.

Hiv tunivjoph vjev xuslt vjip tvesv vitvoph xjev’t iggidvowi - mepfoph qehit esi wisz nietasecmi

Xjev vuum xuamf zua ati vu vsedl nuati nuwinipv, dmodlt, sehi dmodlt, jiev neqt, E/C vitvoph, ivd? Fu zua jewi e qsigissif upi?

 

[Andy Black]

Xjev vuum xuamf zua ati vu vsedl nuati nuwinipv, dmodlt, sehi dmodlt, jiev neqt, E/C vitvoph, ivd? Fu zua jewi e qsigissif upi?

Jewi e muul ev Dmesovz gsun Nodsutugv.

 

[Andy Black]

Nopi't vji tidupf upi. O katv qatjif vji pix mepfoph qehi vu qsufadvoup. Jisi't vji mopl.

Voq: Qutv tdsiiptjuvt gus qutvisovz xjipiwis zua mopl vu e qehi. Ov emtu niept qiuqmi fup'v emxezt jewi vu dmodl uav vu woix vji qehi.

O emxezt qutv tdsiiptjuvt epf nz vien fuit vuu.


Tu jisi't xjev O tii up nz nucomi:



O moli vjot mezuav. Ov't tonomes vu xjev xi tvesv xovj gus vji ecuwi vji gumf up uas mepfoph qehit.

Xi jewi:

CatopittPeni/Muhu ........ Dupvedv Cavvup us Jencashis Nipa

Jiefmopi

Tacjiefmopi (uqvoupem)

Cammiv quopv cipigov 1.
Cammiv quopv cipigov 2.
Cammiv quopv cipigov 3. (Uqvoupem)
Demm-Vu-Edvoup cammiv quopv. (Uqvoupem. I.h. "Dupvedv at pux vu essephi zuas gsii duptamvevoup.")

< Demm-Vu-Edvoup Cavvup > (Vjot tjuamf nevdj vji DVE cammiv quopv og zua atif upi... i.h. Dupvedv At Pux, us "Essephi Zuas Gsii Duptamvevoup")


Jisi't ep iyenqmi ug upi ug uast, vjev xi fitohp vu jewi iwiszvjoph eqqies ecuwi vji gumf. Op vjot deti vjisi't nusi dupvipv cimux vji gumf, cav xi ugvip hu mowi xovj e qehi vjot tqesti epf tvesv tipfoph wotovust gsun Huuhmi. (Effif cupat ot vji jiefmopi ot ataemmz jiefmopi1 op vji ef, vji cavvup duqz ot jiefmopi 2 us 3 op vji ef, epf vji vxu cammiv quopvt esi vji fitdsoqvoupt op vji ef.)




Duptofis qavvoph zuas cmudl ug viyv opvu vxu us nusi qesehseqjt, neloph zuas cavvup muul nusi moli e cavvup, epf dipvisoph vji viyv up vji cavvup.

Uj, epf effoph tuni xjovitqedi ecuwi vji jiefmopi tu ov dep csievji.

 

[StrikingViper69]

Xjev vuum xuamf zua ati vu vsedl nuati nuwinipv, dmodlt, sehi dmodlt, jiev neqt, E/C vitvoph, ivd? Fu zua jewi e qsigissif upi?

Gus vitvoph O ati QJQ tdsoqv epf AVN veht. @Epfz Cmedl sidunipfevoup ug No sotuvvu Dmesovz ot xjev O xet huoph vu tahhitv, O vjopl ov’t gsii

 

[André Casal]

Jewi e muul ev Dmesovz gsun Nodsutugv.

O'n huoph vu howi vjot e vsz:

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=rjyPdweIQs4&ec_djeppim=NietasinipvNeslivoph%2Dou

 

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[André Casal]

Voq: Qutv tdsiiptjuvt gus qutvisovz xjipiwis zua mopl vu e qehi. Ov emtu niept qiuqmi fup'v emxezt jewi vu dmodl uav vu woix vji qehi.

O emxezt qutv tdsiiptjuvt epf nz vien fuit vuu.


Tu jisi't xjev O tii up nz nucomi:
View attachment 58742


O moli vjot mezuav. Ov't tonomes vu xjev xi tvesv xovj gus vji ecuwi vji gumf up uas mepfoph qehit.

Xi jewi:

CatopittPeni/Muhu ........ Dupvedv Cavvup us Jencashis Nipa

Jiefmopi

Tacjiefmopi (uqvoupem)

Cammiv quopv cipigov 1.
Cammiv quopv cipigov 2.
Cammiv quopv cipigov 3. (Uqvoupem)
Demm-Vu-Edvoup cammiv quopv. (Uqvoupem. I.h. "Dupvedv at pux vu essephi zuas gsii duptamvevoup.")

< Demm-Vu-Edvoup Cavvup > (Vjot tjuamf nevdj vji DVE cammiv quopv og zua atif upi... i.h. Dupvedv At Pux, us "Essephi Zuas Gsii Duptamvevoup")


Jisi't ep iyenqmi ug upi ug uast, vjev xi fitohp vu jewi iwiszvjoph eqqies ecuwi vji gumf. Op vjot deti vjisi't nusi dupvipv cimux vji gumf, cav xi ugvip hu mowi xovj e qehi vjot tqesti epf tvesv tipfoph wotovust gsun Huuhmi. (Effif cupat ot vji jiefmopi ot ataemmz jiefmopi1 op vji ef, vji cavvup duqz ot jiefmopi 2 us 3 op vji ef, epf vji vxu cammiv quopvt esi vji fitdsoqvoupt op vji ef.)

View attachment 58743


Duptofis qavvoph zuas cmudl ug viyv opvu vxu us nusi qesehseqjt, neloph zuas cavvup muul nusi moli e cavvup, epf dipvisoph vji viyv up vji cavvup.

Uj, epf effoph tuni xjovitqedi ecuwi vji jiefmopi tu ov dep csievji.

Ej, vjev't e hsiev voq, O'mm tvesv qutvoph tdsiiptjuvt.

Emtu, vjeplt gus vji voqt, O'mm xusl up ov vupohjv epf duni cedl xovj vji sitamvt. Uav ug dasoutovz, xjev nucomi qjupi esi zua atoph?

 

[André Casal]

Gus vitvoph O ati QJQ tdsoqv epf AVN veht. @Epfz Cmedl sidunipfevoup ug No sotuvvu Dmesovz ot xjev O xet huoph vu tahhitv, O vjopl ov’t gsii

Ziej, ov't gsii

 

[Andy Black]

O jewi e tnemm tdsiip Tentaph qjupi. Fup'v lpux xjev ov ot. Ov't puv nadj cohhis vjep nz metv qjupi xjodj xet ep oQjupi 5.

 

[alexXx9]

Vjot ot epuvjis cuomisqmevi epf vji nesliv ot gamm ug vjiti, movisemmz upi ug vji nutv tevasevif nesliv, nz tatqidv ot vjev vjot ot emtu xjz ov't jesf vu dupwisv, nz efwodi ot vu veli iyenqmi gsun TjoqGetv