well, in the story above, I loved driving fast cars and I found a way to get paid to do it. If you took away the customer, I would have had just as much fun, if not more. It was purely selfish. The value of the product was the customer's enjoyment of the experience, I didn't honestly care that much about them enjoying themselves (despite that they always did enjoy it). All I cared about was getting paid to drive a Ferrari.
Now, if I loved teaching people to drive fast, or enjoyed the thrill the customers got out of my passenger rides then I would love the value I created - This is better, but still not fastlane
The fastlane version of this story would be to own the driving experience centre - Ok, a huge amount of capital expenditure, but a good little earner. With managers in place the centre ran itself and the owners were off racing their own cars never so much as visiting the site for months on end.
You see the owners loved cars as much as I did, but unlike me, they weren't foolish so they opened a business that allowed them to enjoy cars on their own terms. They were passionate about having the best site, the best instructors and the best cars - all so that the customers would have the best time possible. And this is what I mean about loving the value you create, they loved cars but instead of getting paid to drive them (like me) they provided the facilities and service to allow others to enjoy exotic cars too and met a very real market need.
There is nothing wrong with loving the industry you work in, but focus on the way to provide value to your customers and love the process of creating that value - don't get side-tracked by a selfish desire to find a way to get paid to do your hobbies.
Thank you for this clear explanation, now i fully understand it: Love the value you create in order to do a better job at you're business.
This brings me to something else i am struggling with for over 1 year now, i tryed to ignore it but it doesn't work that way.
I see all these succesful enthrepeneurs have all their passions in theire compnies and the things they do, but i don't got any passions and i really don't care about creating value i just want to enjoy my life without working for someone else and just be free.
Is it dangerous to have money based goals instead of having value based goals? Money based goals works a bit better for me.
I am a selfish person i am having a hard time with this passion/motivation issue.
I asked the same types of questions in this forum, but i can't really make up my mind. There are different kinds of advice and i don't know what to do with it.
I want to solve this internal problem of mine, to progress in my life, i can't stop wondering about this because eventually i want to be free and i have this kind of fear of having to work a job i hate my entire life. So i can't leave this alone.
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