What would we consider a low CPC with a daily budget of $5?I'll just add:
Think of a buyer search term where they're searching with their credit card or phone in hand. Think of an info-seeker search term where they're searching with a cup of coffee in hand.
For buyers, send them to a page where they can buy.
For info-seekers, send them to a page where they can get information(possibly by signing up).
Sounds obvious right?
If you're just starting out with Google Ads then I suggest skewing towards high volume and low CPC search terms (Google will call them keywords in the Keyword Planner). This will help you learn faster because you'll get more visitors a day for a low budget like $5/day.
Take keyword planner estimated monthly search volumes with a grain of salt. They're estimates, and you likely won't show 100% of the time anyway.
Run the ads to get the data. I've a whole thread on that process somewhere.
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