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The Etsy MEGA Thread... Best Practices, Use, Etc.

becks22

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Good Morning everyone,

While perusing the forum, I've seen a few smaller threads that mention Etsy but not a specific Etsy thread. I didn't know how many of you are selling on Etsy or use it at all. I thought this might be a good place to post any tips for Etsy for sellers and any other feedback that buyers can offer.

I personally do not have an Etsy shop but my mom does. I do all the backend stuff for her since she just figured out how to use email about 2 months ago. I take the photos, put up the listings, and do pretty much everything besides the actual sewing of the products. My mom only uses it as a hobby in conjunction with doing craft fairs around Christmas time so she isn't looking to sell a ton especially since she only can sew so much at one time but I figured they are people on here are do use Etsy as a business? Prints, digital downloads, pattterns, etc can all be scaleable and sold on Etsy so I just thought I would start a thread to learn more. Etsy also might be a good place to sell if you're just starting off and are flipping items as vintage items are pretty popular on Etsy.

Etsy is much like Amazon where you don't have control but you do have the ability of being a little bit more creative as compared to Amazon's storefront.

I've tried Etsy's version of PPC and haven't had a ton of luck with it. Has anyone tried their selling features for advertising or uses Pattern?
 

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WellWallet

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Hey there - great post and topic for discussion! So cool of you to help your mom out like that. I don't use Etsy as a seller at the moment, but I do have an eBay store. Can't contribute too much on the selling side, but I do have a few friends who have had success using affiliate links on their websites to other Etsy stores.

What's your average monthly revenue? Do you have plans to scale up?

Thanks again for starting the thread!
xWBW
 
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becks22

becks22

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Her revenue is pretty much slim to none. She sells a few thousand dollars over the year-- it's more of a hobby. My mom isn't interested in making money plus she can spend upwards of 20-30 hours on some of her more intricate quilts.

We're not looking to scale her store right now but we are looking to improve her listings and get more sales if possible. I've played around with the storefront but haven't seen too much in results as of yet.
 

MJ DeMarco

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I've changed the thread title, hope to see this thread blow up with some great tips!

It is absolutely awful.
Of course it is, ETSY is now a public company.

You, the customer, is now the 4th stakeholder. Its shareholders are now the #1 top dog, and that means squeezing out every dime of profit from you, the customer. Ironically, they were able to grow and go public by putting customers FIRST. Now that this customer first philosophy has achieved its purpose, you are demoted to #4 where you will be used once again, this time for profit maximization.
 

broswoodwork

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Did anyone get switched over to the new Etsy ad platform?

When it was announced, we were talking about it and @1step was joking that it couldn't get worse, but it did.

It is absolutely awful.
They haven't forced me to switch over yet. When they do, I'll test it briefly, and then likely pull ad spending.

*oops... spoke too soon. Just got switched.

Such a shame. I was getting like a 1300% roi. At least promoted listings was only 25% of my sales on platform.

Screenshot_20190910-104325.png
 

1step

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So now for PPC you can no longer set your bid per click? Now you just set your daily budget and then etsy spends it how they see fit with CPC that they see fit? No thanks, I am good

It was already bad enough that they wouldn't allow you to choose keywords... Now you can't choose keywords or the bid.. Who in the hell thought that was a good idea?
 

broswoodwork

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So now for PPC you can no longer set your bid per click? Now you just set your daily budget and then etsy spends it how they see fit with CPC that they see fit? No thanks, I am good

It was already bad enough that they wouldn't allow you to choose keywords... Now you can't choose keywords or the bid.. Who in the hell thought that was a good idea?
They're stealthily getting us to pay for their national advertising by pushing as many of our promoted listing ad dollars as possible onto low roi Google shopping ads.
 

1step

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They're stealthily getting us to pay for their national advertising by pushing as many of our promoted listing ad dollars as possible onto low roi Google shopping ads.
Quite a genius way to lower their customer acquisition cost. I am sure shareholders will be pleased. How long will etsy sellers allow this to happen?

Based on how poor stats/analytics are on etsy there's no way they have the capabilities to run ads for everyone profitably. I would possibly give Amazon or Google the benefit of the doubt in regards to this but not etsy, there's just no way this is profitable for sellers.
 

broswoodwork

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Quite a genius way to lower their customer acquisition cost. I am sure shareholders will be pleased. How long will etsy sellers allow this to happen?

Based on how poor stats/analytics are on etsy there's no way they have the capabilities to run ads for everyone profitably. I would possibly give Amazon or Google the benefit of the doubt in regards to this but not etsy, there's just no way this is profitable for sellers.
It's all got me thinking though... Is there a Google shopping ad guy on here?

Rather then dumping a bunch of fuel on etsy's fire, for zero return, running my own google shopping campaign for my site with controlled bids, locations, and run times may be the next move.
 

rollerskates

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OOOOOH, I somehow missed this thread! I've been selling on Etsy for a number of years, but I've not fast laned any aspect of it. Always working on ways to do that, though. I used to sell handmade wedding stuff but the brides--AAAAUUUGGGGH! I have found success flipping vintage stuff on there, though, so I mainly do that now.

The new ad system is wretched, and I won't be using it. Anyway, looking forward to see what others have to say.
 

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AnneC

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My shop on Etsy is really just for marketing, so I'm going to keep running it and see what happens.

However, I just opened a second shop last week, and was thinking about starting another. I might need to reconsider.

And just a caveat, if you're going to turn off ads or lower your budget... This might mess with your maximum advertising budget cap. At least in the past, this number was based on a trailing average. I once turned off my PPC and had to start over from the base limit. It could be different now.
 

AnneC

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How does this work, if you have a minute to answer?
Currently, I make most of my sales on Amazon. On Etsy, I target the same audience, but I sell digital products (no hard costs). So, an example would be if I were to sell a rice cooker on Amazon, then I could sell rice cooker recipe cookbooks on Etsy.

I do this solely to collect email addresses on Etsy. One of these days, I’ll do something useful with that email list.
 

broswoodwork

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collect email addresses
See, I'm not a very good business person yet, but I'm learning as I go.

I neglected filing buyer's email addresses for the first 3 years, and decided when Etsy was going to start coercing free shipping that I should probably have those... They make it really hard to dig them out efficiently, and this guy here made the only tool I could find to speedup the process:


It still only let's you scrape about 30 at a time, but that was better than going page by page for each individual one 600 times.

Hopefully others who happen upon this thread may find it useful. :)
 

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The forced free shipping thing is really really shitty.
 

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