The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Like to post a video from your YouTube channel? Want to promote your design service? Recommend a company? SELL-ME SATURDAY is your opportunity to self-promote whatever you'd like within the realm of entrepreneurship on one central thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • It's back! As an INSIDER you can now SORT any thread by LIKES. See this post for more info.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

The Etsy MEGA Thread... Best Practices, Use, Etc.

becks22

90% coffee, 10% everything else
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 6, 2016
271
726
293
27
Upstate NY
Good Morning everyone,

While perusing the forum, I've seen a few smaller threads that mention Etsy but not a specific Etsy thread. I didn't know how many of you are selling on Etsy or use it at all. I thought this might be a good place to post any tips for Etsy for sellers and any other feedback that buyers can offer.

I personally do not have an Etsy shop but my mom does. I do all the backend stuff for her since she just figured out how to use email about 2 months ago. I take the photos, put up the listings, and do pretty much everything besides the actual sewing of the products. My mom only uses it as a hobby in conjunction with doing craft fairs around Christmas time so she isn't looking to sell a ton especially since she only can sew so much at one time but I figured they are people on here are do use Etsy as a business? Prints, digital downloads, pattterns, etc can all be scaleable and sold on Etsy so I just thought I would start a thread to learn more. Etsy also might be a good place to sell if you're just starting off and are flipping items as vintage items are pretty popular on Etsy.

Etsy is much like Amazon where you don't have control but you do have the ability of being a little bit more creative as compared to Amazon's storefront.

I've tried Etsy's version of PPC and haven't had a ton of luck with it. Has anyone tried their selling features for advertising or uses Pattern?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

WellWallet

Contributor
Mar 6, 2019
29
60
19
Hey there - great post and topic for discussion! So cool of you to help your mom out like that. I don't use Etsy as a seller at the moment, but I do have an eBay store. Can't contribute too much on the selling side, but I do have a few friends who have had success using affiliate links on their websites to other Etsy stores.

What's your average monthly revenue? Do you have plans to scale up?

Thanks again for starting the thread!
xWBW
 
OP
OP
becks22

becks22

90% coffee, 10% everything else
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 6, 2016
271
726
293
27
Upstate NY
Her revenue is pretty much slim to none. She sells a few thousand dollars over the year-- it's more of a hobby. My mom isn't interested in making money plus she can spend upwards of 20-30 hours on some of her more intricate quilts.

We're not looking to scale her store right now but we are looking to improve her listings and get more sales if possible. I've played around with the storefront but haven't seen too much in results as of yet.
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
29,215
100,825
3,751
Fountain Hills, AZ
I've changed the thread title, hope to see this thread blow up with some great tips!

It is absolutely awful.
Of course it is, ETSY is now a public company.

You, the customer, is now the 4th stakeholder. Its shareholders are now the #1 top dog, and that means squeezing out every dime of profit from you, the customer. Ironically, they were able to grow and go public by putting customers FIRST. Now that this customer first philosophy has achieved its purpose, you are demoted to #4 where you will be used once again, this time for profit maximization.
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
Did anyone get switched over to the new Etsy ad platform?

When it was announced, we were talking about it and @1step was joking that it couldn't get worse, but it did.

It is absolutely awful.
They haven't forced me to switch over yet. When they do, I'll test it briefly, and then likely pull ad spending.

*oops... spoke too soon. Just got switched.

Such a shame. I was getting like a 1300% roi. At least promoted listings was only 25% of my sales on platform.

Screenshot_20190910-104325.png
 

1step

Gold Contributor
FASTLANE INSIDER
Summit Attendee
Speedway Pass
Dec 4, 2012
968
2,047
571
Kentucky
So now for PPC you can no longer set your bid per click? Now you just set your daily budget and then etsy spends it how they see fit with CPC that they see fit? No thanks, I am good

It was already bad enough that they wouldn't allow you to choose keywords... Now you can't choose keywords or the bid.. Who in the hell thought that was a good idea?
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
So now for PPC you can no longer set your bid per click? Now you just set your daily budget and then etsy spends it how they see fit with CPC that they see fit? No thanks, I am good

It was already bad enough that they wouldn't allow you to choose keywords... Now you can't choose keywords or the bid.. Who in the hell thought that was a good idea?
They're stealthily getting us to pay for their national advertising by pushing as many of our promoted listing ad dollars as possible onto low roi Google shopping ads.
 

1step

Gold Contributor
FASTLANE INSIDER
Summit Attendee
Speedway Pass
Dec 4, 2012
968
2,047
571
Kentucky
They're stealthily getting us to pay for their national advertising by pushing as many of our promoted listing ad dollars as possible onto low roi Google shopping ads.
Quite a genius way to lower their customer acquisition cost. I am sure shareholders will be pleased. How long will etsy sellers allow this to happen?

Based on how poor stats/analytics are on etsy there's no way they have the capabilities to run ads for everyone profitably. I would possibly give Amazon or Google the benefit of the doubt in regards to this but not etsy, there's just no way this is profitable for sellers.
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
Quite a genius way to lower their customer acquisition cost. I am sure shareholders will be pleased. How long will etsy sellers allow this to happen?

Based on how poor stats/analytics are on etsy there's no way they have the capabilities to run ads for everyone profitably. I would possibly give Amazon or Google the benefit of the doubt in regards to this but not etsy, there's just no way this is profitable for sellers.
It's all got me thinking though... Is there a Google shopping ad guy on here?

Rather then dumping a bunch of fuel on etsy's fire, for zero return, running my own google shopping campaign for my site with controlled bids, locations, and run times may be the next move.
 

rollerskates

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 10, 2017
326
873
313
Texas
OOOOOH, I somehow missed this thread! I've been selling on Etsy for a number of years, but I've not fast laned any aspect of it. Always working on ways to do that, though. I used to sell handmade wedding stuff but the brides--AAAAUUUGGGGH! I have found success flipping vintage stuff on there, though, so I mainly do that now.

The new ad system is wretched, and I won't be using it. Anyway, looking forward to see what others have to say.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

AnneC

Conscious
Summit Attendee
Speedway Pass
Jan 3, 2012
123
480
228
Colorado
My shop on Etsy is really just for marketing, so I'm going to keep running it and see what happens.

However, I just opened a second shop last week, and was thinking about starting another. I might need to reconsider.

And just a caveat, if you're going to turn off ads or lower your budget... This might mess with your maximum advertising budget cap. At least in the past, this number was based on a trailing average. I once turned off my PPC and had to start over from the base limit. It could be different now.
 

AnneC

Conscious
Summit Attendee
Speedway Pass
Jan 3, 2012
123
480
228
Colorado
How does this work, if you have a minute to answer?
Currently, I make most of my sales on Amazon. On Etsy, I target the same audience, but I sell digital products (no hard costs). So, an example would be if I were to sell a rice cooker on Amazon, then I could sell rice cooker recipe cookbooks on Etsy.

I do this solely to collect email addresses on Etsy. One of these days, I’ll do something useful with that email list.
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
collect email addresses
See, I'm not a very good business person yet, but I'm learning as I go.

I neglected filing buyer's email addresses for the first 3 years, and decided when Etsy was going to start coercing free shipping that I should probably have those... They make it really hard to dig them out efficiently, and this guy here made the only tool I could find to speedup the process:


It still only let's you scrape about 30 at a time, but that was better than going page by page for each individual one 600 times.

Hopefully others who happen upon this thread may find it useful. :)
 

Xeon

All Cars Kneel Before Pagani.
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 3, 2017
1,166
2,530
666
Singapore
The forced free shipping thing is really really shitty.
 

foodiepersecond

Bronze Contributor
Read Millionaire Fastlane
Aug 2, 2019
121
114
67
Atlanta, Georgia
I've debated whether I should use Etsy for my company, Lienka Frames. I originally wanted to launch on Facebook, but I would have to promote it via ads. With Etsy, people are already in the art searching mood. I figured they would stumble upon my page easily. I heard with the Etsy Plus being 10/month, you can opt for ads and stuff that eventually bring the price down to $2/monthly. Is this true? What are your thoughts on where to start a new arts and craft company for a unique product. Here is a sample of what I am selling.
Lienka Frames
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
I've debated whether I should use Etsy for my company, Lienka Frames. I originally wanted to launch on Facebook, but I would have to promote it via ads. With Etsy, people are already in the art searching mood. I figured they would stumble upon my page easily. I heard with the Etsy Plus being 10/month, you can opt for ads and stuff that eventually bring the price down to $2/monthly. Is this true? What are your thoughts on where to start a new arts and craft company for a unique product. Here is a sample of what I am selling.
Lienka Frames
If you're already making them, you only have $.20/ every 3 months to lose by listing them on etsy. Definitely worth the trial. I personally haven't messed with etsy plus yet, though I did intend to try it out originally.

If you've got your tags set properly for what people are searching when they want to buy your exact item, and your first 140 characters of item description does the same, you'll get found; additionally, despite the new wonky advertising system they've implemented to push us onto Google shopping, the price per clicks are staying consistent and fair. Still <$.10/ per click on my end, so if you set a modest daily budget, you should get some traction there.

How much does it cost to ship your item clear across the country, and can you pack that expense directly into your product price without scaring people away?
 
Last edited:

AnneC

Conscious
Summit Attendee
Speedway Pass
Jan 3, 2012
123
480
228
Colorado
I heard with the Etsy Plus being 10/month, you can opt for ads and stuff that eventually bring the price down to $2/monthly.
I haven’t tried Plus, but Etsy has stated that it doesn’t help with rankings. It sounds like you get $5 worth of advertising and 15 listings ($.20 each = $3). There looks to be some other minor perks, and I noticed a beta “notify when out of stock” option that I believe they will switch to Plus.

As @broswoodwork said, there’s really no major downside to trying Etsy. It costs you 20 cents to list something, and it’s really easy. Also, you are getting your products in front of an audience of women shoppers, who are looking to buy something. On Facebook, people aren’t necessarily going to be in the buying mood while browsing.
 

foodiepersecond

Bronze Contributor
Read Millionaire Fastlane
Aug 2, 2019
121
114
67
Atlanta, Georgia
How much does it cost to ship your item clear across the country, and can you pack that expense directly into your product price without scaring people away?
Looks like ranging from small to large 7 to 11 dollars. This is what I've been debating. Mailing just the art portion without the frame would probably be significantly cheaper since its just cardboard and cloth materials.
As @broswoodwork said, there’s really no major downside to trying Etsy. It costs you 20 cents to list something, and it’s really easy. Also, you are getting your products in front of an audience of women shoppers, who are looking to buy something. On Facebook, people aren’t necessarily going to be in the buying mood while browsing.
I will probably go through this way since the cost is minimal. I just don't know if I should offer the complete framed product or just the art piece. The company namesake says keep the frame but shipping and convenience says only the art work.
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
The company namesake says keep the frame but shipping and convenience says only the art work.
Offer both at different price points. More listings is more opportunities to be seen for minimal cost. Also, if the artwork avails itself to digital download, you can actually "fastlane" it right out of the gate over there.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

foodiepersecond

Bronze Contributor
Read Millionaire Fastlane
Aug 2, 2019
121
114
67
Atlanta, Georgia
Offer both at different price points. More listings is more opportunities to be seen for minimal cost. Also, if the artwork avails itself to digital download, you can actually "fastlane" it right out of the gate over there.
I wish. Seeing the different layers, patterns, textures, etc make the art work unique. Definitely a more tangible item than digital. Always open on fastlane ideas though.
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
461
1,180
369
I wish. Seeing the different layers, patterns, textures, etc make the art work unique. Definitely a more tangible item than digital. Always open on fastlane ideas though.
Have some friends and relatives get the ball rolling with a few purchases and 5 star reviews.

Etsy also allows you to link off site in the announcements of your shop (they'll probably eliminate this eventually) if you have a gallery online somewhere.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom