They are everywhere...
When you search for information on Google Ads you see TONS of success stories.
Warm and fuzzy tales of how a local brick and mortar or cutting-edge start-up put a dollar into the Google Machine and started getting 10 times that out of it.
And it was soooo easy.
All they did was place some"key " words into a box, mention how great their business is and BOOM, another diamond for the wife and a round of drinks for their pals at the Country Club.
But what you don't see, unless you dig, is how many businesses lose a crap ton of money and have nothing to show for it except a high-interest credit card bill and very large pit in their stomach.
Well, dig no more.
In this series of threads, you are going to discover the top mistakes new and/or experienced Google Ads marketers make. Mistakes that cost them, their clients and you, if don't read this, piles of money.
Time To Stop The Madness!
My goal is to share these mistakes in order to help you and all our fellow profit conscience Fastlaners who are using Google Ads.
Plus, it would be cool to jumpstart a discussion and get some of the other Google Ads peeps to pipe in. That will keep me honest, correct me if I'm wrong and help you and I learn all we can (pssst... @andy_black, @eliquid, and any other AdWords expert who wants to jump in).
Who Should Read This
It would be easy to say these tips are for beginners but my experience has shown me that there are a few other groups that should be reading this too.
They are:
Fair question.
I learned about these mistakes via my 10+ years of experience using Google Ads and 4+ as a full-time PPC consultant. I’ve found these mistakes via a combination of making them myself, consuming geeky amounts of Google Ads info and seeing clients, newbies and even "certified" AdWords pro's make them. I've audited, fixed and taken over MANY jacked up accounts in dozens of industries.
Ok, with that out of the way...
Here is a quick list of the top Google Ads mistakes:
Otherwise...
Questions? Comments? Complaints? Horror Stories?
Want me to go into greater detail?
Let's hear it below.
When you search for information on Google Ads you see TONS of success stories.
Warm and fuzzy tales of how a local brick and mortar or cutting-edge start-up put a dollar into the Google Machine and started getting 10 times that out of it.
And it was soooo easy.
All they did was place some"key " words into a box, mention how great their business is and BOOM, another diamond for the wife and a round of drinks for their pals at the Country Club.
But what you don't see, unless you dig, is how many businesses lose a crap ton of money and have nothing to show for it except a high-interest credit card bill and very large pit in their stomach.
Well, dig no more.
In this series of threads, you are going to discover the top mistakes new and/or experienced Google Ads marketers make. Mistakes that cost them, their clients and you, if don't read this, piles of money.
Time To Stop The Madness!
My goal is to share these mistakes in order to help you and all our fellow profit conscience Fastlaners who are using Google Ads.
Plus, it would be cool to jumpstart a discussion and get some of the other Google Ads peeps to pipe in. That will keep me honest, correct me if I'm wrong and help you and I learn all we can (pssst... @andy_black, @eliquid, and any other AdWords expert who wants to jump in).
Who Should Read This
It would be easy to say these tips are for beginners but my experience has shown me that there are a few other groups that should be reading this too.
They are:
- Google Ads Beginners. In case you missed it in the last sentence.
- Some Certified Google Partners*. The fox told you how to watch the hen house and now it's time for an intervention.
- Business Owners / Marketing Managers with employees or hired guns running their campaigns. Wouldn't it be nice to poke your head into your account, look around with trained eyes and ask some questions?
* Side note: I roll my eyes every time I see "must be Google Certified" when I am sifting through jobs on freelance websites. I can't count all the times I've audited and/or taken over an account, that was burning through money, only to find out from a stressed-out client that it was managed by someone who's certified. Nothing wrong with being certified or wanting to work with someone who's certified. Just don't make it your top criteria for hiring and trusting someone with your money.
Who The Hell Are You?
Fair question.
I learned about these mistakes via my 10+ years of experience using Google Ads and 4+ as a full-time PPC consultant. I’ve found these mistakes via a combination of making them myself, consuming geeky amounts of Google Ads info and seeing clients, newbies and even "certified" AdWords pro's make them. I've audited, fixed and taken over MANY jacked up accounts in dozens of industries.
Ok, with that out of the way...
Here is a quick list of the top Google Ads mistakes:
- Not tracking conversions
- Not separating display and search ads
- Blindly making changes suggested by Google Reps
- Including search partners
- Using too many keywords
- Not using negatives
- Only running one variation
- Running too many ad variations
- Sending traffic to a horrible landing page
- [stay tuned for more]
Otherwise...
Questions? Comments? Complaints? Horror Stories?
Want me to go into greater detail?
Let's hear it below.
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