Creating a productocracy (Snickers)

[sparechange]

View: https://www.youtube.com/watch?v=iKa8YoqvhGU


Don't get me wrong... I'm not saying its easy to make a successful chocolate bar company, I'd guess there are tons of companies that have tried to emulate the success of Reese, Snickers and so on.

But isn't it amazing how such a simple idea generates roughly $2 billion dollars in sales annually? The key take away in this is the productocracy in the chocolate bar and the methods of marketing & sales. The proper execution of a plan! IMO snickers is probably one of the best tasting bars on the market.

It can't be that hard to make a chocolate bar at home. But how many people can actually create a multi billion dollar company? How would the typical new entrepreneur focus on building a product to compete with snickers? Build a Youtube channel? Get some followers on Instagram? Buy some Facebook ads? None of this crap matters!

Food for thought!

 

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[EVMaso]

View: https://www.youtube.com/watch?v=iKa8YoqvhGU


Don't get me wrong... I'm not saying its easy to make a successful chocolate bar company, I'd guess there are tons of companies that have tried to emulate the success of Reese, Snickers and so on.

But isn't it amazing how such a simple idea generates roughly $2 billion dollars in sales annually? The key take away in this is the productocracy in the chocolate bar and the methods of marketing & sales. The proper execution of a plan! IMO snickers is probably one of the best tasting bars on the market.

It can't be that hard to make a chocolate bar at home. But how many people can actually create a multi billion dollar company? How would the typical new entrepreneur focus on building a product to compete with snickers? Build a Youtube channel? Get some followers on Instagram? Buy some Facebook ads? None of this crap matters!

Food for thought!

Perhaps the story of "Dick At Your Door" will inspire you.

I Make $1.5M/Year Shipping Chocolate Penises To Your Friends - Starter Story

Hello! Who are you and what are you working on?My name is Adam Elliot, and I started Dick At Your Door, an e-commerce shop for people who like to gift pranks, gags, and funny novelties to their friends and family. Our main product is an anonymous prank you can send people in the mail. W...

www.starterstory.com

Dick At Your Door: Making $25k/month Selling Chocolate Dicks

Adam founded Dick At Your Door, an e-commerce shop for prank chocolate dicks. Getting viral on social networks turned it into a $25k/month business.

www.failory.com

Maybe they don't hit billions, but 25k a month (2018 numbers) doesn't sound bad at all.

 

[sparechange]

Perhaps the story of "Dick At Your Door" will inspire you.

I Make $1.5M/Year Shipping Chocolate Penises To Your Friends - Starter Story

Hello! Who are you and what are you working on?My name is Adam Elliot, and I started Dick At Your Door, an e-commerce shop for people who like to gift pranks, gags, and funny novelties to their friends and family. Our main product is an anonymous prank you can send people in the mail. W...

www.starterstory.com

Dick At Your Door: Making $25k/month Selling Chocolate Dicks

Adam founded Dick At Your Door, an e-commerce shop for prank chocolate dicks. Getting viral on social networks turned it into a $25k/month business.

www.failory.com

Maybe they don't hit billions, but 25k a month (2018 numbers) doesn't sound bad at all.

ha, thats impressive and hilarious at the same time

 

[mr4ffe]

Apologies for resurrecting an old thread but after years of lurking and action-faking, I think I have arrived at an idea.

I will start to manufacture and sell curd snacks in Scandinavia, because it's very popular in Eastern Europe. I got this idea when I realized that lots of Ukrainians have moved to Sweden but it's hard to get hold of these snacks for a fair price here.

For Americans, these snacks could be described as slabs of cold ricotta mixed with sugar and covered with chocolate. The filling is sometimes mixed with poppy seeds, chocolate chips, cookie crumbles, caramel, condensed milk, jam, dried fruits, pieces of jelly, or nuts. However, literal ricotta isn't actually used, but instead something called quark which has a different manufacturing process and ends up slightly sour and with less moisture. The sour taste is fairly unique to this snack.

We Scandinavians already consume lots of quark (it's one of the most popular breakfast items, especially among fitness enthusiasts, as it contains a lot of protein), and Sweden has a thriving dairy industry, so I think it could be a hit over here. I especially want to manufacture low-calorie bars geared toward the fitness industry, to offer an alternative to boring old protein bars that often contain heavily processed ingredients.

There is already proof of products like these finding success outside of Eastern Europe, such as Túró Rudi AKA Dots which exists in China, Spain, and Italy; and Clio Snacks which exists in the US. I must of course adapt the product to the preferred taste of locals (e.g. milk chocolate instead of dark chocolate), because I want more than just Eastern European migrants to buy my snacks.

 

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