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An artist's guide to creating a productocracy

pgonzalez

New Contributor
I've Read UNSCRIPTED
Jul 20, 2018
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I came across this old but gold post (from 2008) from Kevin Keller - 1000 true fans
It has been completely rewritten recently (2016/ 2017), but the original is still up there on the same page.

The more and more I read it, the more and more I thought: This is basically what @MJ DeMarco would call a productocracy: Creating fans that are so in love with your value that they sell your products for you, and you no longer need to advertise. Such a *striking* similarity!

While this author is focussed on artists, I think it applies to any business that aims to creates value for its customers (actual, not just perceived, value as one should). In the context of TUNEF/CENTS (in Unscripted parlance), this fits in right well in the commandment of scale.

My foremost takeaway from this article: Before you get to scale via mass, aim to satisfy and overdeliver to customers to the point that you have not just 1000 customers, but 1000 loyal customers. You value skew need to be that awesome first... and *then* start to scale.
 

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