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MARKETPLACE Andy's AdWords Course - Get found by the people already looking for you

El_Johnson23

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I purchased Andy's course about a week ago and just wanted to leave a review for anyone interested. At the time of enrollment I was a completely illiterate in AdWords. It took me about half a day to go through the training material. By the next day I started my first campaign and tested the different approaches outlined in the course throughout the week until I found what seems to work for my case.

As others have said before, the course is direct and practical; no fluff and meant to get your hands in the game fast. All of the fundamentals to efficiently and effectively test and launch your campaign are taught. The account audits in the course are also invaluable. Great stuff from one of the best.
 

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Andy Black

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I purchased Andy's course about a week ago and just wanted to leave a review for anyone interested. At the time of enrollment I was a completely illiterate in AdWords. It took me about half a day to go through the training material. By the next day I started my first campaign and tested the different approaches outlined in the course throughout the week until I found what seems to work for my case.

As others have said before, the course is direct and practical; no fluff and meant to get your hands in the game fast. All of the fundamentals to efficiently and effectively test and launch your campaign are taught. The account audits in the course are also invaluable. Great stuff from one of the best.
Awesome! I’m so pleased you’ve got your own campaigns running and are getting traction.

So you managed, and with a mixture of videos for the old interface and the new interface? That’s good to know while I’m still updating the videos.

Thanks for the review!
 

lobo

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Awesome! I’m so pleased you’ve got your own campaigns running and are getting traction.

So you managed, and with a mixture of videos for the old interface and the new interface? That’s good to know while I’m still updating the videos.

Thanks for the review!
Not to rush you or anything, But when do you think the new videos will be finished uploading? I plan to sign up then :)
 

Andy Black

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Not to rush you or anything, But when do you think the new videos will be finished uploading? I plan to sign up then :)
Hi Andy,
Has the course videos been updated already?
Thanks for asking.

I’ve updated the core lessons (account, campaign, ad group, keyword, and ad creation). The accompanying PDF is updated too.

What’s remaining are videos about keyword research, and creating the ad extensions to make the ads bigger. These are quite trivial tasks.

I’m so busy with client work that I’ve not got round to updating those videos yet.
 

Andy Black

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Someone asked this about the course:

What’s the earning potential of your business model. If I wanted to offer the same service you are offering - (if I understand it correctly), running Google Ads for local businesses in various towns and cities, what do you charge your customers monthly, on average, and how much do your expenses run?
I’ll answer this directly and then mention other paths you can take with the skills from the course:

When I take on smallish local service businesses my fee is about €250/mth or the local currency equivalent. (Note that all clients pay the ad spend.)

If they’re a larger business and/or serve many cities then I typically charge twice as much, so about €500/mth.

It’s kinda a flat fee, but I quote it as “€XXX/mth or 10% of ad spend”. So if either size of business spends over €6k/mth on ads then my fee would be €600/mth. I typically don’t bother increasing fees but leave it as a flat fee. If they get a better and better ROI then I’m happy to leave the money on the table because that translates to a happier client, longer lifetime, higher LTV, and greater chance they refer other people.

I also have some bigger clients that cover many countries and have a lot of services and products. I’m charging them about €1,500/mth. I’ve had clients at €5,000/mth but I don’t want them that big and taking up that much of my time.

I’m at 25-30 Google Ads clients. Up until I had 20 clients I managed all the campaigns and did the Monday morning Weekly Report emails. So no costs there.

I now pay €200/mth to get the weekly reports created. It’s a simple task, but the first step for someone to join the team and learn what we do, why, and how. Currently, my stepson is doing them.

I also have a full-time freelance developer because I decided to help clients with their websites and sometimes build a landing page for them. This isn’t necessary for you at the start.

I pay a freelance webmaster to configure and optimise hosting for any landing pages we do create - because they have to be highly available and blazing fast (especially on mobile).

I also pay a recurring fee to a graphic designer every month for landing pages that he’s designed and are still live.

Ditto with a copywriter.

And I’m working out how to bring an email marketing/automation freelancer too.

So you can see, as my revenue grew I was able to pay for more capabilities over time. Think of this as your clients paying for your team, *not* as an additional cost.

...

What else can folks do if they know how to run Google Ads campaigns successfully?
  • JV/partner with their clients.
  • Get paid per lead.
  • Generate leads for their own local service business.
  • Get into eCommerce. I’m not a Google Shopping specialist but still manage to help eCommerce clients.
  • Get into selling courses. One of our clients makes 5 figures a month selling courses.
  • Get people onto email lists. We’re running these “info-seeker campaigns” for a few clients. They seem to drop the ball with their email marketing though, hence looking to get help with that. I also helped a startup acquire 15k signups a day using Google Ads.
  • I’d like to create a directory for my county.
  • And directories for various verticals. (By directory think booking dot com.)
  • And build and rent websites (WaaS).
  • And test some plugin ideas I have from seeing the same problems with clients over the years.
  • Provide a service for businesses to get real time market research of what people are searching for so they can then build the funnels to sell what the market actually wants rather than what they think it wants.
  • So much more!!!
 

Andy Black

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UPDATE

I've re-opened the Facebook group to people who've purchased the course.

I've stopped visiting the few big Google Ads groups I was in. The last straw was when someone asked what the difference was between AdWords and Google Ads. Argh!!

My small Facebook group was created to support students of the course in case the lessons weren't clear. It's turned more into a small mastermind of like-minded folks, and I missed chatting to sane (saner?) folks in there.

If you've bought the course then you can find a link to the Facebook group in the Introduction section. Request access and I'll check you've bought the course and add you in. Please note that I'll be regularly culling inactive members to keep the group small and engaged.
 

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