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Marketplace Andy's AdWords Course - Get found by the people already looking for you

Discussion in 'Fastlane Marketplace' started by Andy Black, Feb 15, 2017.

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  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    It certainly is. Thanks for your consideration.

    For the moment, while I'm new to courses, I am also offering some additional benefits. I don't know how much longer these will be available for but they are for the moment.


    ADDITITIONAL BENEFITS (TIME SENSITIVE)

    Private project area where I help each student through the course (at their pace).

    A Google voucher added to your account (I need access to your account to do that and it needs to be a new account and new domain for AdWords).

    A free audit of your campaigns if I can publish the video (with confidential bits blurred out).

    Subtraction of the course cost from fees if you want to hire me or my team (dependent on whether we can actually help you and are a good fit).




    I'm also considering creating a private FB group for people who've bought the course so they can help and connect with each other.
     
  2. omegared
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    omegared New Contributor

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    that definitely sounds like a plan, a few questions

    is this strictly for local targeting and consulting?

    can I use this for my ecom site?

    How soon can i see results?

    do i need a specific budget?

    are you still offering the $100 discount to forum members?

    is this good for someone like myself who may not have a marketing degree?

    thanks for the quick response





     
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  3. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    No, this is not strictly for local targeting and consulting.

    I've a couple of eCommerce clients and the strategies and style of campaigns I create for local lead gen clients is working a treat for them. I've also had various PMs from people doing eCommerce who've applied various strategies and techniques I've posted about and who've seen great results.

    The first part of the course could be described as mindset. Determine the **buying** search terms.

    The second part of the course is how to create ads in front of people using those buying search terms.


    Yep. See above.


    Aha. Good question, but too open ended.

    What results do you want to see? Your ad being displayed when you type in a buying search term? This can happen within a couple of hours.

    Visitors of people searching with your search term? Well that depends on whether people are actually searching for what you're bidding on.

    Enquiries and sales? Well that depends on your landing page and your offer and how well your offer compares to the competition.

    Something I always tell new clients is that I can't promise results, only that we'll follow a process that will either get the results they want, or will allow them to fail fast.

    Follow the process and results shall follow.


    The first stage is getting the ads running and then counting impressions (see if people are searching). At that stage you can run on a whiff of spend. Even just $100 should be fine.


    Yes, for forum insiders. See the third post in this thread for a link to where you can find the forum insiders discount code.


    It's probably better you don't have a marketing degree and don't have to unlearn so much stuff.
     
  4. omegared
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    omegared New Contributor

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    sounds great I think I'm ready for the plunge :)

     
  5. Curtis Randolph
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    Curtis Randolph Determined Problem Solver Read Millionaire Fastlane FASTLANE INSIDER

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    Failing fast is so much better than failing ssslllooowwwlllyyy... ;-)
     
  6. Curtis Randolph
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    Curtis Randolph Determined Problem Solver Read Millionaire Fastlane FASTLANE INSIDER

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    Very nice presentation. ;-)
     
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  7. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Indeed.

    I build AdWords campaigns a certain way not only to generate leads and sales, but to also determine where the search volume is so we can build what the market actually wants rather than what we hope it wants.

    This radio interview describes the first time I had that aha moment:
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Private Facebook group created for course students.
     
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  9. DVU
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    DVU In Progress Read Millionaire Fastlane Speedway Pass

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    As promised here is my review:

    As Andy has been an expert in this field and has posted info and content worth probably thousands of dollars for free, the moment I saw that he made a course, I was like "take my money, here, teach me the magic"

    It was a process of "if he gave so much value for free, what he is charging money for must be gold."

    --

    Prior to signing up for the course, I didn't know how to do anything in AdWords except to check traffic for a certain keyword. I have seen some courses but It was all an information overload and you would just get lost. Plus, the most important thing, I had nowhere to use it. That is the thing I hate the most when you can't put something to practice, it fades away from your mind. Now, I had a client with a business that could benefit from it, and I am launching a new business soon that will also benefit from it.

    The best way to describe his course is "short and sweet" :D

    He gives you a SOLID foundation of absolutely everything you need to know on how to make your ad, ad extensions, keyword research, what options to use when setting up a campaign, how to get around in the AdWords. Only the things you NEED. As he describes it "no fluff". It is around 1 hour of content give or take and after that you will have your ad up on google, and it will be ahead of 80% of other ads because he shows stuff that most other people don't use.

    One of the more important things he taught me is how NOT to waste your money, you can get a CPC(cost per click) as low as 0.5$, which is great. To me, prior to the course, that wasn't really how it went, I thought you needed to spend min 1.5$ per click, even more. (that might be the case for other industries, but what I am trying to say is, you don't need to spend as much as I thought.)

    You won't be sitting there wondering if you did this or that right, or how to do this, everything is clear and to the point. And even if you did, as he is such a great guy, I'm sure he will go out of his way as always to help and explain everything.

    Almost forgot to mention, I have been testing this on my client with her business and for the cost of around 20$ in adspend, she got a client for around 150$. So that's a nice return.

    --

    In my opinion, if you plan on swimming in the entrepreneurial waters for the rest of your life like me, then you should learn how to use google ads. It is such a valuable thing to know.

    And I think the absolutely best way to do this is by getting his course.

    10/10

    :thumbsup:
     
  10. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    A 10/10 and a thumbs up? Thank you!

    Also... you've hit the nail on the head. For those with more time than money - you can read all my posts and try and work out how to get campaigns up and running and beat the competition. It'll likely take you 18+ hours to read everything.

    For those that want to just get results and spend a minimum amount of time and only a little bit of money, the course is the "no fluff" route.



    My favourite bit in your post though was the bit your nearly forgot to mention:
    BOOM!

    How does it feel to have this skillset at your finger tips now?

    Do you see why I don't offer a money back guarantee? I can't take this ability away from you now.

    Thank you for implementing.
     
  11. DVU
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    DVU In Progress Read Millionaire Fastlane Speedway Pass

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    Definitely great, and I know that the return for this will be huge in the future.

    In my opinion, The only reason someone would like their money back is their lack of inaction with all the things you provided. It's all simple and laid out.
     
  12. TheDillon__
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    TheDillon__ Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    A note for those looking at possibly purchasing the course!

    If you buy the course as a standalone, it's $399.

    However, if you're a Fastlane Insider, it's only $299! You can become an Insider for as little as $20/mo. for three months!

    If you sign up as an Insider before your purchase, not only do you save ~10% on the course, but you also get three months of high-level content from the forum you all know and love. I'll be joining and signing up myself soon!
     
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  13. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    "Is there a point where you go revise search terms after a campaign has been successfully running for months/years? Maybe people changed their search behavior?"

    For some accounts I review the search terms just once a year. What people search for and how they search just doesn't change.

    "washing machine repairs dublin" has been a top search term for years for my Dublin Washing Machine Repairs client.
     
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  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    "Why did you decide not to go down the ecommerce route? I believe with your skills, you could sell any product like crazy."

    Say I'm selling red Nike shoes online, in the UK. I only need 7 other good advertisers on Google to have a full compliment of good competing ads. That means there only needs 7 good AdWords competitors in the whole of the UK. And eCommerce businesses are more likely to be decent at online advertising - since they're an online business.

    If I took on a client selling red Nike shoes and nailed the campaigns for them, then I can't take my knowledge to another client and run ads for them too without competing with my first client.

    Say instead I get a Family Lawyer in Edinburgh as a client. Are there 7 other good AdWords advertisers competing with my Edinburgh Family Lawyer ads? Probably not. The competition is a lot softer for local lead gen.

    If I nail the campaigns for the Family Lawyer in Edinburgh, I can then take my learnings to other cities in the UK, without competing with my first client. I can sell the widget more than once. I can scale.

    On top of that, people who search with a location in their search term are much more likely to convert than those that don't. So it's easier to get better converting visitors via local lead gen anyway.


    Why am I managing campaigns for clients and not just running them for myself in the first place?

    I get paid, to learn a business vertical, from a business person in that vertical, with their ad spend.

    One day (and it's getting nearer), I'll run campaigns to my own products, and ease out of providing a service.

    I quite like clients paying me to build my business though.
     
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  15. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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  16. Roli
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    Roli Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hi Andy,

    Thanks for this course; I would definitely recommend anyone who wants to learn about paid advertising to take this. A lot of the examples are geared towards local businesses, however I am looking to become a superstar online seller and I believe it's invaluable.

    The big thing for me was getting the $99 call and going through what I had been doing; there were plenty of aha! moments which I've pasted below.

    ADWORD AHA MOMENTS


    1. Finding the search term tab and linking that to the concept of broad match keywords – finally understand the difference between search terms and keywords.


    2. Understanding the impression share metrics and what that means regarding overall amount of impressions for the day.


    3. Understanding how to tweak the budget, using the Impression Share Lost Through Budget metric.


    4. Understanding the ‘holy trinity’ of keyword, ad and landing page – all have to be congruent with each other.


    5. Understanding the reason for putting one keyword per ad group in order to attain the ‘holy trinity’.


    6. Using the plus sign gives a modified broad match, not an exact match. Meaning that the words with plus added to them, have to be used in the term. However this means close variants will still be caught, for example +handle can produce the word handling within a search term (which may or may not be a good thing with that particular word).


    7. If you do not check your search terms and filter out irrelevant ones, then your CTR (click through rate) will go down. If that goes down too much then Google will penalise you. They will penalise you by not showing your ad for the most relevant search terms. Pushing you further and further to the side.


    8. CTR can be improved by removing needless search terms and increasing click bids.


    9. By concentrating on the correct search terms you increase your sphere of influence.


    I'm sure there will be more; however these will keep me going for a while :)
     
    Last edited by a moderator: Apr 6, 2017
  17. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for that write up @Roli. Rep+

    Good to see so many things clicking for you.

    Did you make any changes after the call, and what effect have they had on campaign performance?
     
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  18. Roli
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    Roli Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    No problemo!

    The main changes I made after the call were, making multiple ad groups in single campaigns rather than multiple campaigns each with a single ad group.

    Also highlighting the negative keywords and adding those to another identical campaign.

    Created a couple of shared budgets to run a few campaigns at once.
     
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  19. eekern
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    eekern BOBA Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Quick review:

    I actually joined the insiders just to learn more from Andy and his no-fluff super simple way of teaching powerful principles and concepts.

    When I notice he had a course it was a no-brainer to me, i have 4 local clients paying me good for facebook marketing, but want to learn to use adwords as a trip wire to acquire new clients

    I have one chiropractic adwords client but I dont charge him much since he only get 1 customer/m from it (my town is small as f***)

    Going through the course I catch myself "was this all?!". I had a skype with Andy a while back and he talked like it was a rabbit hole.. but this was just too easy.

    I dont know what I expected but the fact that I know how easy it is makes me much more confident talking to clients, and now I have a step by step model I can teach future employees.

    In the end of the course it is a video for over 1 hour that makes the whole course clearer in terms of the "overall overview" and you will learn small settings insights that will save you the price of the course with only one campaign active !

    This is no fancy graphics, get rich copy or strategies that will be banned in 2017, this is a timeless course for using search ads for maximum results!
     
  20. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for the review @eekern.

    "It's easy when you know how."

    I consider this mission accomplished.

    You're at the top of the rabbit-hole, but you don't need to descend to be able to create great ads and beat the vast majority of AdWords users out there.

    May I ask how long it took you to go through the core lessons (before the 1 hour video audit that solidified it for you)?
     
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  21. eekern
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    eekern BOBA Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I just run through it in one sitting I guess... while implementing what I learn, I will for sure go through it 10 more times once I get a new adwords client ;)
     
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  22. Locomote
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    Locomote Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Just finished Andy's Adwords Course.

    I had no prior experience with Google Adwords, and was able to have my first ad campaign set up within hours.

    By taking the Adwords course I saved a massive amount of time searching and researching for info about Adwords, well worth the price tag!

    Great course and I would recommend it to anyone! (10/10)
     
  23. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    ^^^ This is what it's all about folks...

    Thanks for the review @Locomote
     
  24. TheDillon__
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    TheDillon__ Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Alright guys. I bit the bullet, purchased the course, and finished it two days ago. Here's my review.

    So here's what you get with the course. Straightforward information, very clear, very well-explained walkthroughs through everything that you need to know in order to get your ads going.

    The course is presented in an over-the-shoulder style fashion in which we get to watch our good friend Andy create an ad, explaining the what and the why with every step as he goes along.

    There is ZERO fluff in this entire course. It's an actionable guide that you can use to get started and get ads going within one/two-hours time.

    The day after finishing this course, I got inspired to take some massive action and just start cranking out ads and see what came of it. Within 30 minutes, using the wonderful tools Andy provides in his course, I had four beautiful, high-quality ads up and running. This morning, I woke up out of bed to see that a few people have already seen the ads, and sent me an email inquiring about one of the services they found!

    The Forum is all about taking action, and Andy has given us a phenomenal guide on how to do exactly that.

    10/10,

    ☆☆☆☆☆

    Would recommend to everyone interested in Local Lead Gen.

    As I posted earlier, there's also a 10% discount on the course! Join the Insiders for $60, and you will be able to purchase the course for only $299!
     
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    MidwestLandlord Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    AdWords 6 Day Results.PNG

    Results of my Adwords campaign after 6 days.

    I had ZERO AdWords experience before this.

    I HIGHLY recommend this course! Andy certainly knows his stuff!

    :thumbsup::thumbsup::thumbsup::thumbsup: