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Marketplace Andy's AdWords Course - Get found by the people already looking for you

Discussion in 'Fastlane Marketplace' started by Andy Black, Feb 15, 2017.

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  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Great stuff @TheDillon__

    Getting that first enquiry for a new project never gets old.

    Getting your first ever via an ad *you* created is like a new world suddenly opening up in front of you.

    Well done on implementing, and all done on getting that enquiry.

    Oh, and thanks for such a great review.
     
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  2. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Great to see you're in the thick of it now @MidwestLandlord. The real learning begins now. ;)

    You can join the Facebook group and get additional support for questions you may have. I'm pretty responsive in there... much more so than aome in Google that's for sure.

    Thanks for a great review and your recommendation.
     
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  3. The-J
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    The-J Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I was one of the beta testers for this course. I JUST NOW got to actually finish the thing.

    First of all, it's worth every penny. What it does is explain a rather complex software system as if it's a no brainer, then shows you exactly how you can get found.

    There's hours of material, including an actual account audit on an actual client. However, if you just want the Adwords tutorial, that's enough to get started generating some leads.

    This course combines the technical aspect with the marketing aspect and teaches it in an accessible, jargon-free manner. Adwords is VERY technical, but Andy shows you how to get through it despite the complexity of Adwords.

    Andy said somewhere before that Adwords is a tool built by nerds, for nerds, which is why it's relatively complex and difficult to use if you don't know how to navigate it. Not a nerd? Now you can be as smart as one.

    Second of all, it's worth every penny. It explains thoroughly what a business needs to do in order to advertise locally and to people that signal purchase or call intent. This is big.

    Imagine if you could be in front of the people, in your town, who want what you offer right now. That's what Adwords does... if you do it right.

    A BIG PART that Andy goes over is how you can actually BEAT the competition, especially if you're local.

    Not only do I recommend you buy this course, I recommend you USE what you learn. Build a campaign and test it.

    For those who are deep into Internet marketing learning, you'll know that the secret of profitability lies in the data you collect. Andy shows you how to buy data and analyze it using the system that he created himself.

    In other words, this gives you the framework to FIND people who want what you offer, GET IN CONTACT with these people, and, ultimately, PROFIT.

    I can't recommend this course enough.

    tl;dr It's worth every penny.
     
  4. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for going through the course and the fine review @The-J.

    Just to be clear to anyone considering the course:

    There's a 1 hour optional (but recommended) podcast prior to taking the core lessons. This will get your mindset right.

    Then there's 1 hour of video for the core lessons.

    Then a 1 hour audit of an account that will make more sense after you have a campaign running and are wondering what to look at to dial it in.

    And I link to another 1 hour podcast that talks more about freedom, motivation, and grow what you know.

    If you just wanted to get an ad running then there's only 1 hour of video in the core lessons. You could be up and running in a couple of hours.
     
  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    How do you pause campaigns if a client (or you) goes on holiday?

    Normal ways:
    • Select each campaign and change the green button to paused.
    • OR select all campaigns, or a few campaigns, then click "Edit > Pause".

    Minor problems:

    • The AdWords algorithm likely rechecks campaigns that were paused and unpaused. Not what we want if campaigns have been built years ago and are maybe non-compliant with current policies.
    • There might have already been campaigns that are paused and supposed to stay paused. How will we know which ones to unpause later on?

    Simple solution:

    • This works if we're using a shared budget(s) across all the campaigns.
    • Name the Shared budget as "Shared €xx" where xx is the size of the daily budget.
    • When you want to "pause" the campaigns, just set the shared budget to €0.01 (you can just click the amount and make the change).
    • When you want to "unpause" the campaigns, set the shared budget back to xx.


    upload_2017-7-12_9-57-12.png
     
  6. Imgal
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    Imgal Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    @Andy Black - How did I miss you had a course. Quick question - would this course work well to train up a complete newbie? I'm training up a new staff member in social and paid advertising and so would be great if I could just hand the Adwords part over to "you"!
     
  7. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Yep. Newbie friendly. Check out some of the reviews in the comments.

    It's also for people who've been doing AdWords a while. Just because I've summarised it down to an hour doesn't mean it's not powerful stuff. :)
     
  8. Imgal
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    Imgal Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Never doubted that for a moment! The more bulked out a course is, the more I'm convinced it's not that good and packed with filler content!!
     
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  9. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    My thinking is: an 18 hour course for $10 means 18+ hours of my time to get through it. What's 18 hours of my time worth?

    I've deliberately created a short and no fluff course to appeal to people who value their time.
     
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  10. Napoolion
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    Napoolion Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Hey Andy, great post. What do you think about the old ads format and new expanded text ads format? A bit vague question, but do you think now the newer expandable text ads might perform a little better, or worse?
     
  11. AubreyJ
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    AubreyJ Silver Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Just sent you a PM about the code
     
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  12. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I love the new expanded ads format.

    I used to use a workaround of putting a full-stop (period) at the end of description line 1 to get Google to append it to the end of the headline.
    As per this post:
    Now I don't need to.

    Initially I was annoyed that one of my advantages was taken away, but then I saw so many people weren't exploiting the full headline properly and it just gave me a better opportunity to create a more relevant ad (i.e. I stopped worrying about other people catching up and looked ahead again).
     
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  13. Margarito
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    Margarito New Contributor FASTLANE INSIDER

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    Thank you for opening this up. I'm really interested in the program. Do I need a website?
     
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  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    No, you can use other people's websites if you want.


    In the Speedway subforum I have a thread called The AdWords Jumpstart where I build a campaign for a B&B in The Champagne Region in France. The B&B owner doesn't know I did it.


    In that subforum I also build a campaign to try and get more viewings of a house for sale - by directing visitors to rightmove.co.uk, which is not my website.


    A student of the course directed visitors to a prospect's site with the goal of driving enquiries and sales and converting the prospect into a client of their AdWords services.
     
    Last edited: Jul 25, 2017
  15. Nicoknowsbest
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    Nicoknowsbest "Next time, there will be no next time" - Eminem Read Millionaire Fastlane Speedway Pass

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    The First Time
    (Original post here)


    AdWords.png


    I was a BETA tester and watched @Andy Black build the course earlier this year. I was so swamped with work over the last months, I could hardly handle it. Inbound leads were coming through because of my "Spend your money on diesel and coffee" efforts. I barely had time to read emails, let alone follow any outbound lead generation strategies. I focused on my existing clients and made sure they left me smiling.

    Fast forward to the end of July, I finished up some big projects and suddenly the stream of inbound work receded. I kept my emails asking for testimonials, referrals and repeat work for later that year, when everybody is back in the office and serious about business after the summer.

    So I figured it was the right time to put my freshly gained knowledge to work.

    I went step by step through Andy's course again, while setting everything up at the same time. I created an Excel file and combined my services with locations and arrived at 144 different keywords I wanted to bid on initially. I didn't get precious about writing the perfect ad copy. I just wanted to get online as fast as possible. It took me around 1,5 days to generate ads for my roughly 150 keywords. It was repetitive work that was very needed, because I now feel comfortable with the AdWords dashboard.

    I finally started my campaigns Tuesday afternoon.

    I kept refreshing the page every 10 minutes, getting crazy about the stats. Man, I love data I figured. While I watched the data come in on my second monitor while working away on remaining client work, I felt nervous. I felt excited. I was scared. Scared that nobody would call.

    I didn't really know what to expect, so when my phone cut through the silence of my office this afternoon, I jumped from my chair and searched for my phone under a pile of paper. Actually expecting a call from family, I barely glanced at the display but realized that it had a different color. I am using a phone with two SIM cards and a number solely dedicated to AdWords. It was the color I have never seen before on my display. The one of the "other" SIM card.

    Suddenly nervous, I stood up to raise my energy levels, did some air squats, took a deep breath and...

    ...picked up.

    "Hey, I saw your ad on Google, checked out your website and was wondering if you could help me..."

    Wow...

    I could hardly focus on what he was saying, because all I was thinking was: "This stuff works. It WORKED!!! Can you believe it??"

    It was a personal trainer who quickly explained what he needed and how I could help him. We agreed on me sending him a proposal by beginning next week.

    After the call, I sat down grinning like hardly ever before.

    An actual human looking for help with what I offer called me.

    Out of the "blue".

    A human being looking for value.

    A human being looking for a great service.

    A human being looking to be a raving fan one day?

    Well, I'll do everything I can to make him one.

    It took 2 days, 114 impressions and 8 clicks for my phone to ring.

    It left me with an incredible feeling and with thirst for more. Much more.

    Many thanks to you, @Andy Black.

    Many thanks for making all your knowledge available and accessible for us.

    THANK YOU!
     
    Last edited by a moderator: Aug 3, 2017
  16. Scuur
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    Scuur Contributor

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    Hey, @Andy Black Wondering if you're still offering some the package deals such as $100 off for Fastlane insiders. As well as audits and phone calls for $99 dollars. I just found this MP thread. I'd love to buy this program and learn from you. Also, I will post results and reviews. Also been waiting for a good reason to buy insider deals this seems like the perfect time.
     
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  17. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Yep... Insiders get a $100 discount code, and I'll do the audit and phone call for $99 (or free if I can share the recording).

    The wee private Facebook group is still running too.


    As I mention in the third post in the thread:

    1) Insiders Coupon Code

    TLFL Insiders, you can get the $100 coupon code for the course HERE.

    For forum members who aren't Insiders, consider that signing up for 3 months will allow you to get the coupon code. You'll be an Insider and still save $40 on the course.

    Insiders fees FYI:

    • 3 months $59.97
    • 6 months $89.94
    • 12 months $119.88

    Just to be clear... like all other marketplace offers, this one is in no way endorsed by MJ or Viperion Corporation.

     
  18. MarcUK
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    MarcUK Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    I've just finished the course - really enjoyed it, and have been watching the videos again on one screen, as I set up campaigns with another. Ultimately I am always happy to pay someone more knowledgeable than me if I want to get good at something, and the cost of course will un-doubtedly pay back multiple times over.

    I've been doing SEO for the last couple of years and want to get into AdWords properly. Earlier in this thread Andy stated:

    This is me. As with many things I read in the forum, Andy seems to articulate my thoughts far better than I could.
     
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  19. AubreyJ
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    AubreyJ Silver Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I bought this course a few weeks ago. I got the course, but wanted to finish my online product before really diving into the course, so at first I just skimmed it but didn't really dig in until 3 days ago.

    though I can't really give feedback on the results of my ads after the course, as I just got my first ads live last night- I can for sure say that I feel MUCH more educated and prepared. Before it was like throwing a bunch of ideas/keywords out there and hoping they worked, where as now I feel much more confident. My ads are running, and they look better than the competitors on the same page.

    For those of you who are skeptical on the length- like @Andy Black stated, he went with a No Fluff approach and it was perfect for this course. I was able to finish it in a few hours, I plan on going through it multiple times to pick up things I may have missed. It wasn't too long to where I got bored, it was the perfect length.

    I'll follow up once I have real data to provide as far as results go, but so far I am really happy with the value Andy Black provided with this course!
     
    Last edited: Aug 9, 2017
  20. MarcUK
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    MarcUK Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Had a phone consultation with Andy last night. He dropped a load more AdWords bombs - worth the money again thanks mate :)
     
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  21. Kelsey123
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    I'm late as hell with this review...but since I've been getting my skin in the game with Adwords, it would only be right for me to say some cool things about this guy Andy Black. I greatly appreciate him and the info on this forum and in his course times a million.

    The course, of course has been the missing piece to the puzzle (outside of the forum info) which I was blessed to have gotten my hands on.

    If you have a local biz or looking to do some agency stuff..I highly suggest you get his course.

    Save yourself the trouble.

    Thanks Andy you are a true hero when it comes to this industry!!
     
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  22. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for leaving some feedback @Kelsey123. Rep+

    I'm curious... now that you've been through the course and have some campaigns running, how have all the posts I've dropped in here differed from the first time you read them?

    What's your current biggest takeaway from what you've done and learned to date?
     
  23. Kelsey123
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    The info here in the forum on Adwords gives you a grasp on things but the course showed me how to apply the knowledge and I got to see how you bring it all together. By applying both. I was able to ...

    1- Get a campaign up (the right way)
    2- Make the adjustments using the knowledge from the forum
    3- Use the audits you show in course to further all the above.

    The biggest takeaway so far has been that actually taking the jump and just get things going is the only way one can really see what you are teaching. Everything surfaces and it's like (oh that's what he means by xyz).

    Another takeaway I got is that it's far more important to optimize the campaign in order to gain market knowledge upfront than just trying to make a sale or convert traffic into a call or lead.

    Thanks again Andy...can't say that enough!!
     
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  24. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Some questions from someone who bought the course:

    Google (used to?) recommend 10-20 related keywords per ad group. Many people follow that advice.

    The account you've inherited is using one keyword with 3 different match types per ad group. People call that a Single Keyword Ad Group (SKAG) - which I think is a dumb name since there's THREE keywords in each ad group.

    Both Google's advice and the SKAG strategy misunderstand what a keyword actually is - a keyword is just a tool that we use to match a *set* of search terms (search terms being what people type into Google).


    Most people add 10-20 not very related keywords into an ad group... which then matches a wide set of search terms.

    If they'd used one good modified broad match keyword then it would have probably matched a narrower set of search terms (which you'd hope are more relevant to the ad).


    The set of search terms matched by keyword +red +socks

    ... includes the set of search terms matched by keyword "red socks"

    ... which in turn includes the set of search terms matched by keyword [red socks].


    So bidding in modified broad should cover all the permutations the 3 match types would cover.


    I stick to a rigid one-actual-keyword-per-adgroup structure.

    Which also means I can name the ad group after the keyword, which is nice and simple, and handy when looking at the ads since we can see from the ad group name what keyword is related to each ad.


    If you find a particular search term is worth optimising, then take that search term out and put it into it's own ad group (by bidding in exact match and adding an exact match negative to the original ad group).

    I'll do this by having one campaign that is just for the modified broad keywords, and one campaign that is just for the exact match keywords.

    The campaigns might be named:

    IP=US {COLOUR Socks} (google; modbroad) /created=2017-08-28

    ... with ad groups named:
    • red socks
    • blue socks
    • green socks
    • etc
    IP=US {COLOUR Socks} (google; exact) /created=2017-08-28

    ... with ad groups named:
    • red socks
    • blue socks
    • green socks
    • etc


    An added benefit of having one actual keyword per ad group is that it forces you to write a good ad for each keyword (set of search terms).

    I don't use phrase match anymore.

    And I often end up finding negatives when using modified broad match (from looking at the search term report).

    Note that Exact Match no longer matches just one search term, but now matches sets of close variants.
     
    Last edited: Aug 27, 2017
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  25. MarcUK
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    MarcUK Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    I've been setting up Ad Campaigns left right and centre pretty constantly over the last month, and still use this campaign set-up module as my guide - by next week or so I shouldn't have to use it anymore as things will become second nature, but it's a great follow-along to set things up with, due to the conciseness - 100% recommend if you are still on the fence.
     
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