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Anatomy of A Failed Fastlane (What You Can Learn From My Mistakes)

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I've been away from the forum for a while.

You may or may not remember me. Either way, that's not important.

I first came here two and a half years ago, a few months after reading TMF . The book that changed my life forever, although not as quickly or as much as I would have liked - for reasons of my own making.

Soppy stuff doesn't come easily to me, but I must take a moment to express my sincere and undying gratitude to @MJ DeMarco. I don't know where I would be or what road I would be on now had I not found the book or this forum, but I would certainly be a lot worse off.

When I first came here, I felt trapped in a job I absolutely despised, working for people I viewed with contempt, with others who hated it just as much as I did but who continued to work there year after year anyway.

I hated it so much I once watched back-to-back episodes of 24 from the moment I got home through to 7 in the morning, just to escape the reality of it. Yeah, almost a whole season.

I'd been screwed out of £15,000 commission from my previous employer, and fired with no notice for daring to discuss a business opportunity with somebody else and being naive enough to mention it to a snitch. Being the sidewalker that I was, I'd earmarked most of that money to pay off my credit card debt from living beyond my means. I had no savings whatsoever. I took the job because I had to.

Today, things are very different.

Thank you, more than words could ever express.

Bleurgh...OK, enough with the soppy stuff. :)

So what happened in the meantime?

A bunch of stuff. I've (almost) always worked in recruitment, so I spent a few months doing freelance recruitment. I investigated a bunch of ideas, one seriously, and which was massively beyond my financial means.

In the end, I created a recruitment business with a previous employer - one that I'd always stayed on good terms with, and kept in touch with.

I desperately wanted to start a business. I didn't have any money. I lacked direction. I was running away from more than I was running towards. Here I had a willing partner and investor. Here I had a ready-made escape. One that I took.

You wise folks will no doubt already be thinking - first mistake. And you'd be absolutely right.

This thread will chronicle the fifteen months that followed that decision. The mistakes, the failures, the learning points, and also the successes. I'll update this with a new post every day.

Tomorrow, I'll talk about the circumstances surrounding that first mistake. Why I made it, why deep down I knew it was a mistake even as I was making it, and why I went ahead and did it anyway.

Beyond that, I'll cover areas of success and failure in the business itself - the hollow victory of being anointed a "thought leader" despite having no clients, a marketing strategy that worked brilliantly (but also didn't work at all), the folly of trying to scale the unscaleable, and many more things besides.

Stay tuned for part two...
 
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MJ DeMarco

I followed the science; all I found was money.
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I sense a legendary post incoming...

We tend to learn more from those brave enough to post their failures. Thank you.

Look forward to Part 2 ... rep+ plus watched.
 

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