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Spend your money on diesel and coffee

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Andy Black

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"Spend your money on diesel and coffee"
(Blaise Brosnan of The Management Resource Institute Wexford)


Just getting started?

Wondering what to spend your time and money on?



Hustle.

Build relationships.

Make stuff happen.

You'll be amazed what happens when you get out of the building.




EDIT: Added the source. I'm not smart enough to have come up with that, just smart enough to recognise its brilliance.


EDIT2: Added a video version (2 mins long):



EDIT3: TRANSCRIPTION

I was on a course a couple of days ago, 20 business owners in a room and Blaise Brosnan.

Blaise was instilling his wisdom from the center of the room telling little stories and anecdotes, and it was brilliant.

This was the first of ten courses on a Tuesday morning 8:00 to 11:00, and Blaise had a power point presentation that he was going to go through with us, and he just gave [us] his presentation at the end - he hadn't done it.

What he'd done instead was round-robin through each of the attendees and get us to introduce ourselves and our business and one piece of advice to everyone else.

To be on this course you have to have attended the initial ten-week course with Blaise previously, and Mandy's piece of advice to everybody in the room, was something that Blaise had said in the previous course, that she'd picked up on and lived by, which was to "spend your money on diesel and coffee".

At the start when you're trying to grow your business get out there - meet people for coffees, chat to people, create relationships, try to help people, let them know what you're doing as well, that's how you get going.

Apparently when AirBnB was getting started they were talking to the guys in Y-Combinator, people like Paul Graham from paulgraham.com (his stuff is excellent) and there's a story about how they got going. They'd realized that a lot of their initial BnB hosts were in New York, and they literally went to stay at the hosts. And meet them, go out for dinner and talk to them.

And by doing that they found out that some of the properties, the houses, were amazing but the photos didn't do them justice. They asked some of the hosts, "Would you be happy if we send a photographer around to take pictures of your property?" The hosts were delighted, and then the next day a photographer came round, took pictures and made much better job than the actual hosts could do of taking pictures.

A lesson there is to "do things that don't scale", you're not going to do that later on in your business, but when you're small you can afford to do things that don't scale.

And another lesson is something Gary Vaynerchuk says, that, "One is greater than zero." Getting one extra customer is better than having zero.

Grow your business one customer at a time, which brings me back to my favorite quote from Mother Theresa, "Never worry about numbers, help one person at a time and start with the person closest to you."
 

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Scot

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Andy, you're becoming the Confuious of Fastlane Forum. Great advice, as always. And the best part, is people listen!
 
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Andy Black

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Andy, you're becoming the Confuious of Fastlane Forum. Great advice, as always. And the best part, is people listen!
Haha. Thanks.

It's a line I heard today. I love quotes and lines that sum things up. I'll keep dropping them in as I hear them. Maybe one big thread, or lots of little ones so I can point to the most appropriate one at the most appropriate moment.
 
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Andy Black

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"I wonder where this quote comes from?"




oh..

It's from Andy Black of The Fastlane Forum.
Holy smoke. I only just posted that.

Credit goes to Blaise Brosnan of The Wexford Management Institute. I was on a course this morning and I wrote down pages of little nuggets.

It was actually one of the other attendees who said it today, but she credited it to a course she was on with Blaise a few years ago.

Oops. In future I will tell the story of where I heard the phrase. Maybe I'll just drop them into this thread too instead of cluttering up the place.

Any thoughts or preferences on dropping my favourite lines into one big messy thread, or cluttering up the forum with lots of little threads (like I did with the AdWords stuff)?
 

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Holy smoke. I only just posted that.

Credit goes to Blaise Brosnan of The Wexford Management Institute. I was on a course this morning and I wrote down pages of little nuggets.

It was actually one of the other attendees who said it today, but she credited it to a course she was on with Blaise a few years ago.

Oops. In future I will tell the story of where I heard the phrase. Maybe I'll just drop them into this thread too instead of cluttering up the place.

Any thoughts or preferences on dropping my favourite lines into one big messy thread, or cluttering up the forum with lots of little threads (like I did with the AdWords stuff)?

"Andy's Golden Nuggets, collected"

And then you post your short, but depth thoughts like:

On starting:

"Spend your money on diesel and coffee"


Just my thoughts for not getting it too messed up in one thread. Other threads primarily deal with the way to the top, if they are named "golden nugget"-threads, as your's is also a philosphy-thread. Maybe you can approach a bit different then..
 

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Holy smoke. I only just posted that.

Credit goes to Blaise Brosnan of The Wexford Management Institute. I was on a course this morning and I wrote down pages of little nuggets.

It was actually one of the other attendees who said it today, but she credited it to a course she was on with Blaise a few years ago.

Oops. In future I will tell the story of where I heard the phrase. Maybe I'll just drop them into this thread too instead of cluttering up the place.

Any thoughts or preferences on dropping my favourite lines into one big messy thread, or cluttering up the forum with lots of little threads (like I did with the AdWords stuff)?
Lots of little threads. I was simply impressed by the way this forums ranks so well. Post some words and you're sitting on top of google within hours (minutes?)
 
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Andy Black

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Created a short video post when I was on the way to meet a potential client.

Added to the original post.
 
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Transcription added.
 

LiveHappy

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"Spend your money on diesel and coffee"
(Blaise Brosnan of The Management Resource Institute Wexford)


Just getting started?

Wondering what to spend your time and money on?



Hustle.

Build relationships.

Make stuff happen.

You'll be amazed what happens when you get out of the building.




EDIT: Added the source. I'm not smart enough to have come up with that, just smart enough to recognise its brilliance.


EDIT2: Added a video version:



EDIT3: TRANSCRIPTION

I was on a course a couple of days ago, 20 business owners in a room and Blaise Brosnan.

Blaise was instilling his wisdom from the center of the room telling little stories and anecdotes, and it was brilliant.

This was the first of ten courses on a Tuesday morning 8:00 to 11:00, and Blaise had a power point presentation that he was going to go through with us, and he just gave his presentation at the end - he hadn't done it.

What he'd done instead was round-robin through each of the attendees and get us to introduce ourselves and our business and one piece of advice to everyone else.

To be on this course you have to have attended the initial ten-week course with Blase previously, and Mandy's piece of advice to everybody in the room, was something that Blase had said in the previous course, that she'd picked up on and lived by, which was to "spend your money on diesel and coffee".

At the start when you're trying to grow your business get out there - meet people for coffees, chat to people, create relationships, try to help people, let them know what you're doing as well, that's how you get going.

Apparently when AirBnB was getting started they were talking to the guys in Y-Combinator, people like Paul Graham from paulgraham.com (his stuff is excellent) and there's a story about how they got going. They'd realized that a lot of their initial BnB hosts were in New York, and they literally went to stay at the hosts. And meet them, go out for dinner and talk to them.

And by doing that they found out that some of the properties, the houses, were amazing but the photos didn't do them justice. They asked some of the hosts, "Would you be happy if we send a photographer around to take pictures of your property?" The hosts were delighted, and then the next day a photographer came round, took pictures and made much better job than the actual hosts could do of taking pictures.

A lesson there is to "do things that don't scale", you're not going to do that later on in your business, but when you're small you can afford to do things that don't scale.

And another lesson is something Gary Vaynerchuk says, that, "One is greater than zero." Getting one extra customer is better than having zero.

Grow your business one customer at a time, which brings me back to my favorite quote from mother Theresa, "Never worry about numbers, help one person at a time and start with the person closest to you."
This is Awesome!!! Do what you gotta do to get the sale... then scale!

-Live Happy :)
 

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Just came back from my first of a series of "Diesel and Coffee" meetings.

I got the concept all wrong in the beginning though.

I thought it was about introducing yourself to strangers.

Yet again, the key was to start with something that is right under your nose - your own, existing network.

People you already know.

I am "warming up" already established relationships and see where I can help people with my skills.

If I cannot help, I might be able to refer someone I know could help.

It went really well: I got to know 5 new faces (I went to an office) and got 1 referral which might lead to a new project.

Good stuff!

The powerful thing? 1 + 1 +1 can quickly become 30. Combining networks to help people works incredibly well.

P.S.: Please don't limit yourself by thinking you don't have a network that is good enough already. Get creative and come up with ways how you can help your existing contacts and how you can tap into their networks.
 
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Andy Black

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It's not just your money that you should spend on diesel and coffee, you should also spend your *time* on diesel and coffee.

I only work during office hours Mon-Thu 9-2. (I also put in some hours in the evening in case you think I'm a slacker.)

I really only have 20 daytime working hours per week.

Each of those hours is very precious to me, and I'm very conscious of wasting time and "not working".

Yet I devoted three full days last week to travelling to other people's businesses and chatting to them for a few hours. I found out what their goals were, and what stood between them and their goals. I got to know them. I then freely showed them the things they could do to improve their sales, revenues, and profits.

This week I'm on-boarding 3 new clients.


Diesel and coffee works guys.
 

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EDIT3: TRANSCRIPTION

I was on a course a couple of days ago, 20 business owners in a room and Blaise Brosnan.

Blaise was instilling his wisdom from the center of the room telling little stories and anecdotes, and it was brilliant.

This was the first of ten courses on a Tuesday morning 8:00 to 11:00, and Blaise had a power point presentation that he was going to go through with us, and he just gave his presentation at the end - he hadn't done it.

What he'd done instead was round-robin through each of the attendees and get us to introduce ourselves and our business and one piece of advice to everyone else.

To be on this course you have to have attended the initial ten-week course with Blase previously, and Mandy's piece of advice to everybody in the room, was something that Blaise had said in the previous course, that she'd picked up on and lived by, which was to "spend your money on diesel and coffee".

At the start when you're trying to grow your business get out there - meet people for coffees, chat to people, create relationships, try to help people, let them know what you're doing as well, that's how you get going.

Apparently when AirBnB was getting started they were talking to the guys in Y-Combinator, people like Paul Graham from paulgraham.com (his stuff is excellent) and there's a story about how they got going. They'd realized that a lot of their initial BnB hosts were in New York, and they literally went to stay at the hosts. And meet them, go out for dinner and talk to them.

And by doing that they found out that some of the properties, the houses, were amazing but the photos didn't do them justice. They asked some of the hosts, "Would you be happy if we send a photographer around to take pictures of your property?" The hosts were delighted, and then the next day a photographer came round, took pictures and made much better job than the actual hosts could do of taking pictures.

A lesson there is to "do things that don't scale", you're not going to do that later on in your business, but when you're small you can afford to do things that don't scale.

And another lesson is something Gary Vaynerchuk says, that, "One is greater than zero." Getting one extra customer is better than having zero.

Grow your business one customer at a time, which brings me back to my favorite quote from mother Theresa, "Never worry about numbers, help one person at a time and start with the person closest to you."



Love this bit ;)
 
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Andy Black

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I'll just drop this here:

 

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I'll just drop this here:

Hah thats awesome, actually reminds me of my father and how he treated his business. He would meet people left and right that recognized him from his business ventures. It could be anywhere from a coffee shop to a grocery store. Whenever someone came up to him, he would talk to them like he knew them for years and chatted them up and sometimes even exchanged information or cards. Yet I would ask how do you know that guy, he would almost always respond no idea, but he knew me...
 

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Diesel and coffee works guys.
I've kept this post in the back of my mind the past couple of weeks. Taking more time to do calls with other entrepreneurs and friends in my network. Each time I come out learning something new. I've "worked" less, but networked more... but I feel like these meetings have had great effects on my current and future business.

A couple of meetings have helped put together the pieces for my next business idea. Pieces that I likely wouldn't have discovered or ever thought of on my own, which were obvious to the people I was meeting with.

Someone gave me an idea to easily expand my current business by 10%, with almost no extra work. It was an idea I hadn't even considered.

A few meetings where I was mentoring others, helped to clarify my thought process and revisit the fundamentals of my current business.


Plus, it's fun to hang out with like-minded people. Sitting on the computer in isolation gets old after a while.
 

Scot

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So, I had read this thread a while ago. But it never really sank in until Andy and I had a conversation over private message. He sent me another article, which is very similar to what was said here.

And it's something that I haven't really thought about. In the beginning we are so worried about how to scale our business, we don't think about the little things that we could do. When you are a new business, getting out there hitting the pavement and talking to customers and getting customers is huge for your business.

For me, I've been so worried about getting this website and application done, that I haven't really been going and talking to the professionals that my business is aimed at helping. Recently, @SinisterLex asked me if I had customers ready to buy when my Indiegogo campaign went live. I don't. Why? Because I'm not spending my money on diesel and coffee.

What I really should be doing is interacting with my email list and going to random businesses and talking to owners. And while I don't have a hard product to sell them, I can build relationships that, once we go live, I have interested companies.

I had misinterpreted what "spend your money on diesel and coffee" meant. To me, it meant, work hard, work long hours, keep pushing.

But what it really means is: Get in your car and go meet potential customers. Buy them coffee and talk to them about business.
 
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Andy Black

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I had misinterpreted what "spend your money on diesel and coffee" meant. To me, meant, work hard, work long hours, keep pushing.

But what it really means is: Get in your car and go meet potential customers. Buy them coffee and talk to them about business.
Bingo. Go meet them. Then get personal. Hand-to-hand stylee.
 

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Thanks Andy. Helps get my head back in the game. Just not sure I'm in the right game. [emoji41]

Sent from my SM-A500W using Tapatalk
 

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Masters of Scale with Reid Hoffman by WaitWhat on Apple Podcasts

I instantly thought of this thread when I listen to this podcast today. This episode is about Airbnb's founders talking about how they nurture the relationship with their first customers.

It's pretty big when you look at a company with a $31bn valuation and see that their founders stayed at the homes of all of their early adopters.

They also offered to take professional photos of all of their customers listings as well.

Not only were they able to foster great relationships, which led to referrals, they were able to develop their business around the real-time feedback from their customers. I think that is the most important part. If we design our products in isolation, will never truly know what our customers need or want.

One of the lessons from the Airbnb founders that I took to heart is this. Ask your customer what their ideal experience would be. Take that feedback and build THAT.
 

Jfinley

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This is exactly what I needed.

With a decent budget it wouldn't be too hard to take a few people to lunch or meet for a breakfast. In person meetings are good if expected. Nobody likes a "pop-by" unless you have something good to deliver. I was never into this type of interruption marketing.

Networking events, weekly meetups, events of the business you want to do business with are all good examples. I good friend of mine works with non-profits. His way in the door is by making a small donation and asking about what they do. Takes a lot of gusto, but his approach is non-threatening and his only goal is to setup a time to speak later. The donation goes a long way. $25 in person donation can get you past a gatekeeper!

Thanks for sharing!
 

MTEE1985

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Bump.

We’ve seen some threads lately asking where to start, how to find business, if the sales pitch is enticing enough etc. Here’s the thing: every business receives multiple, maybe even dozens of emails and phone calls a day trying to be sold something. They are constantly sent to websites and landing pages with enticing copy and promises to increase their profit.

You know what doesn’t happen? They don’t have somebody walk in, shake their hand and say “My name is XYZ, it’s nice to meet you. I love X, Y and Z about your business.” and then stop talking. Look at Andy’s post below. I guarantee if he spends 2 hours with a business owner he probably talks no more than 30 of the 120 minutes. He asks questions and then he listens. He hears their pain points, he hears what they want to improve and once he knows these things it is easy for him to steer the conversation into how he can help them.

Yet I devoted three full days last week to travelling to other people's businesses and chatting to them for a few hours. I found out what their goals were, and what stood between them and their goals. I got to know them. I then freely showed them the things they could do to improve their sales, revenues, and profits.
Please please please try this. You will be absolutely amazed at what you can learn and accomplish from in person conversations.
 

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After starting my web business and doing networking and building relationship, i will say, Spend money on diesel/coffee and time on meeting people. It beats every other mode of helping others and gaining clients. It build trust, it builds relationship. Really.

Today i can say, with proof and live example that this post and @Andy Black quote resound with truth.
 

ChrisV

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I think this is a perfect format for what we talked about. I opened the thread and skimmed the transcript to see if it’s something I’d be interested in... then when I realized it was, I put on the video, to listen to it and do something else while listening.

All of the benefits of a normal thread, all of the benefits of Audio.

@MJ DeMarco - this may be a hit format.

"Spend your money on diesel and coffee"
(Blaise Brosnan of The Management Resource Institute Wexford)


Just getting started?

Wondering what to spend your time and money on?



Hustle.

Build relationships.

Make stuff happen.

You'll be amazed what happens when you get out of the building.




EDIT: Added the source. I'm not smart enough to have come up with that, just smart enough to recognise its brilliance.


EDIT2: Added a video version:



EDIT3: TRANSCRIPTION

I was on a course a couple of days ago, 20 business owners in a room and Blaise Brosnan.

Blaise was instilling his wisdom from the center of the room telling little stories and anecdotes, and it was brilliant.

This was the first of ten courses on a Tuesday morning 8:00 to 11:00, and Blaise had a power point presentation that he was going to go through with us, and he just gave his presentation at the end - he hadn't done it.

What he'd done instead was round-robin through each of the attendees and get us to introduce ourselves and our business and one piece of advice to everyone else.

To be on this course you have to have attended the initial ten-week course with Blase previously, and Mandy's piece of advice to everybody in the room, was something that Blaise had said in the previous course, that she'd picked up on and lived by, which was to "spend your money on diesel and coffee".

At the start when you're trying to grow your business get out there - meet people for coffees, chat to people, create relationships, try to help people, let them know what you're doing as well, that's how you get going.

Apparently when AirBnB was getting started they were talking to the guys in Y-Combinator, people like Paul Graham from paulgraham.com (his stuff is excellent) and there's a story about how they got going. They'd realized that a lot of their initial BnB hosts were in New York, and they literally went to stay at the hosts. And meet them, go out for dinner and talk to them.

And by doing that they found out that some of the properties, the houses, were amazing but the photos didn't do them justice. They asked some of the hosts, "Would you be happy if we send a photographer around to take pictures of your property?" The hosts were delighted, and then the next day a photographer came round, took pictures and made much better job than the actual hosts could do of taking pictures.

A lesson there is to "do things that don't scale", you're not going to do that later on in your business, but when you're small you can afford to do things that don't scale.

And another lesson is something Gary Vaynerchuk says, that, "One is greater than zero." Getting one extra customer is better than having zero.

Grow your business one customer at a time, which brings me back to my favorite quote from Mother Theresa, "Never worry about numbers, help one person at a time and start with the person closest to you."
 

Primeperiwinkle

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Tom Hopkins quotes a sales dude in his book “How To Master The Art of Selling” with the simplest advice ever.

“Get face-to-face with 20 ppl a day and you’ll become a top seller.”

I said wtf and tried it one week. I talked to nine ppl on the first day, three ppl on the next and thirteen on the third. No joke, my tiny business tripled that month. Of course, I haven’t done it again because I got sucked down a rabbit hole but this post reminded me of just how simple it is to bring in revenue when you take the time to actually talk to people. Thank you for the post.
 
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Andy Black

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I think this is a perfect format for what we talked about. I opened the thread and skimmed the transcript to see if it’s something I’d be interested in... then when I realized it was, I put on the video, to listen to it and do something else while listening.

All of the benefits of a normal thread, all of the benefits of Audio.

@MJ DeMarco - this may be a hit format.
Did it need the transcript, or could the “show-notes” introducing the video have done the same job?
 

delacroix

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"Spend your money on diesel and coffee."

Damn, I love that.

So much that I took I made it into one of those quote things you see for inspiration.

I went with a sort of classy look, reminds me of one of those minimalistic ads you see for really high end products and yes, I used my own photo.

(yeah, I know it says coffee and diesel. I think for the sake of the quote, it looks better that way.)
 

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