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NOTABLE! What book are you reading? Right now. Post up!

Siddhartha

Pleasure Operator
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
164
202
155
Just read The Goal: A Process of Ongoing Improvement.

Saw this at Barnes and Noble, the novel itself looks good but that cover hurts my eyes. May go ahead and pick up the audiobook if there's a narration already.
 

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Roughneck

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Oct 14, 2018
52
70
112
Reading Cashvertising by Drew Eric Whitman.

Finding this extremely informative and I am only 20% into the book. It's definitely changing my thought process on marketing to target markets.


Listening to Platform Revolution.

So far so good. Only an half hour into the book but it seems like it's going to be useful.
 

ToraBro

New Contributor
Read Millionaire Fastlane
Jul 17, 2017
5
8
16
Japan
Just finished reading Unscripted. It was a really great book that is motivational, tells you the steps to start taking action, and to me is like the bible of entrepreneurship. Looking for a new book to read during my train ride to work. (still slowlane as F*ck, but am trying to start a business in my spare time)
 

Siddhartha

Pleasure Operator
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Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
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155


A worthy Robert Greene book. The hard copy doesn't look like much and the formatting is cheap, but heard through audible it rings through as the genuine article.


About a fifth of the way through.
As someone that listens to Unscripted on repeat, this book is more relaxed though ellsberg brings in a lot of good anecdotes and interviews.
 

MJ DeMarco

Administrator
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Read Millionaire Fastlane
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Jul 23, 2007
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Fountain Hills, AZ

ProcessPro

Bronze Contributor
Speedway Pass
Apr 26, 2018
159
201
153
How Jesus Became God : the Exaltation of a Jewish Preacher from Galilee-Bart Ehrman
 

Jeff Noel

Gold Contributor
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Read Millionaire Fastlane
I've Read UNSCRIPTED
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Oct 26, 2018
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Quebec, Canada

lydialeads

Contributor
Read Millionaire Fastlane
May 29, 2019
21
50
20
Already read The Millionaire Fastlane, which gave me x-ray vision.

Now reading MJ's Unscripted... LOVE IT! :fire::fire::fire:
 

Ramtin

New Contributor
Read Millionaire Fastlane
Oct 16, 2018
8
7
16
The Netherlands
Last couple of months I read the following books: atomic habits by James Clear because MJ recommended it. Very good one. Will read it again. I also completed never split the difference which is a book about negotiating written by a hostage negotiator. To take a small break from entrepreneur books I read “sapiens” which I love! And another very interesting one was hacking Darwin. Right now i’m back to business and Started zero to one. Thinking about buying 10x but for some reason I’m doubting that it will be of great value. As the core principle is very clear and simple.
 

Bryan James

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Jul 1, 2018
170
276
172
Texas, USA
25036

What I like about this book is that it really highlights the aspect of putting the customer first and foremost in business endeavors. Looking at everything from their perspective. The author owned and operated the largest psychiatry practice in New York and was a self-made multimillionaire. It talks a lot about the science of consciousness as well and how it relates to a successful business and life. Highly recommend it.
 

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Insidious

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
May 3, 2019
37
67
112
Asheville, NC
View attachment 25036

What I like about this book is that it really highlights the aspect of putting the customer first and foremost in business endeavors. Looking at everything from their perspective. The author owned and operated the largest psychiatry practice in New York and was a self-made multimillionaire. It talks a lot about the science of consciousness as well and how it relates to a successful business and life. Highly recommend it.
@Bryan James
Does the book say anything about the source of the book? Dr. Hawkins died in 2012.
 

William B

New Contributor
Read Millionaire Fastlane
Dec 29, 2018
8
7
16
How to Win friends & Influence people
21 Lessons for the 21st century
Autobiography of Walt Disney

Last 3 books I have read... still working on Disney's autobiography and highly recommend it to anyone who wants to hear about a man who overcame failure after failure, and tons of adversity!!
 
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ZF Lee

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I've Read UNSCRIPTED
Speedway Pass
Jul 27, 2016
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Malaysia
I haven't seen many resources recommended here on creating white papers.
My recent Upwork gig was polishing a white paper.

Tough job, as you need to organize data, cut out crap and not be salesy.

I had to run a few revisions on the project as I was still green to it.

Then I found a website called That White Paper Guy, by Gordon Graham. He also wrote a book on the subject called White Papers for Dummies.
25250

I used to worry that the Dummies series was too basic.

I was wrong.

It explained LOTS about where white papers can work well for which sales processes, its evolution through the times, and how to decide WHAT KIND of white paper you are looking to make (he describes them in terms of 'flavours'), and how to create that.

A backgrounder? A product specs? Combination of both?

Plus, Graham's website has some sample white papers to look at as well.
They seem to be on technologies long obsolete, but the concepts and formatting are still evergreen.
 

Anakalypsi

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jan 2, 2019
44
59
115
Currently listening to The 7 Habits of Highly Effective People and man did I underestimate it.

The clickbait title was a huge no-no for me for a long time but both the content and how it is narrated really resonates well with me.

This one I will relisten to digest it better after I've finished it

25251
 

Siddhartha

Pleasure Operator
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
164
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155
It's been a busy past few weeks
25478
25479
25480

25481
25482

And last but not least:
25483
Finally got my hard copy of unscripted in, between reading and listening to it I have almost the entire book memorized.

Why the f*** would you read so many books instead of selling fidget spinners on street corners and TAKING ACTION like a real hustler siddharhtha?
Because I am trapped in an office for a good amount of time and have a Fortune of time to spend listening to audible books.
At the moment I only have about 2 hours a day (waking up at 4am) to work on my business and plying myself to copywriting in hopes of escaping and gaining more time. Audio books are a way for me to fight back
No one is perfect, everybody does what they can do to do what they can; I'm just throwing in extra ingredients as I'm prepping my launchpad.
 

Matt Sun

Contributor
FASTLANE INSIDER
Oct 21, 2017
57
95
120
Argentina
Atomic habits.

Unscripted.

And to relax...El ingenioso Hidalgo Don Quijote de La Mancha from Miguel de Cervantes. I love bursting in to laugh while reading it.
 

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Siddhartha

Pleasure Operator
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
164
202
155
@AndrewNC

Thank you, you created something that truly helped someone early in the journey.
We kept talking about this book in our Mastermind for days.
 

Attachments

MickeyNicks

New Contributor
Sep 13, 2018
16
16
16
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

25590

Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination
25591
 

Womat

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Apr 24, 2019
14
7
15
25759

Reading "The Way of the Wolf" - Jordan Belfort
Listening in the car - "59 seconds" - Richard Wiseman
 

Roughneck

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Oct 14, 2018
52
70
112
Just finished listening to Elon Musk By Ashlee Vance. Good book to listen too. Amazing story. Musk is a machine. Recommended.
 

Vhwin

Hungry Newbie
FASTLANE INSIDER
Read Millionaire Fastlane
Oct 20, 2011
30
10
27
Australia
Trading Options for Dummies & dabbling with paper trading , I want to understand what's going on in the option thread!


Manfood by Ian Marber, a book that provides insights to common health problems for older men and how to make lifestyle changes to stay healthy. I'm in my 30's and I feel like my body ran out of its warranty period, staying on track with regular gumming & meal prep company and focusing on what I can control.


The HIIT Bible, I.. didn't really read this in the end, it was easier to go-to the park and download a sprint interval training app and do it.


Thanks to my local library!
 

Anit999

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Apr 10, 2018
18
11
25
25
Germany
I just finished listening "My life and work" by Henry Ford
I have also just finished reading Unscripted for second time
I work as food delivery boy (on bicycle) on weekends. I am going to listen to "Titan- Biography of John D Rockfeller" during work. This is exactly how i listened to autobiography of Henry Ford
 

elijahfry

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 26, 2019
17
8
15
Troy, Michigan
How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

View attachment 21438

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong​
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.​
The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.​
Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.​
Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .​
Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,​
By using these principles, advertisers can improve their creativity and effectiveness.​


And

View attachment 21439

Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman
Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant​
Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager​
Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.​
What are you reading?
Posting my Goodreads profile since I read too quickly to make a posting of individual books in this thread time relevant. Elijah Fry

Also see my favorites list: Elijah Fry’s 'favorite' books on Goodreads (11 books)
 
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