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Sorry, but here's my reasoning...
From this article in 2007.
Dachshunds live roughly 15 years. They were declining in number 15 years ago.
Let's just do some back of the napkin math...
7000*15 = 10500 potential dogs out there. Some people keep multiples of a breed, so let's just say there's 9,000 dog owners.
10% of that market is 900 customers. And this product of yours happens to be a monthly sale? Even if you raise your price, even if you can find people who can afford $80 for a dog food supplement, that is still only 18000 per month (900*20 profit).
And that sounds like a lot.
But if you're burning through advertising...
And you've reached all 9,000 owners...
And at some point people stop their reorder...
And
This begins to shrink really fast.
Now you can definitely add new products. And yeah, if you have a rapid fan base that could work.
But it seems like you're going to be working really really hard, and getting your girlfriend involved as well, for something that is going to make you roughly, best case scenario, $200000 a year.
And it sounds like it's going to be a harder road to get there. I just think there's easier ways to do this.
Like a for example, make more powders for other breeds of dogs.
Maybe I'm wrong. I did run a dog store dedicated to large dogs for 7 years, so I have a little bit of experience in this field.
Based on your constraints, of only wanting to sell to dachshund owners, and only selling in Germany, I just think your market is too small.
You would really need to capture most of the market for this to be a fast lane venture.
And based on how much money you're spending, and how much money you said you've earned, I'm guessing that you aren't capturing even 10% of the visitors.
So most dachshund owners don't want this product...
What does Google ads say about the number of searches for this kind of product?
@mikecarlooch this is another way I do market research...
---
Oh wait, good news. My math is off. I'm not going to bother editing, because this is too funny.
7000*15 is 105000. Add a zero to all my numbers!
90000 potential Dachshund owners in Germany.
20% of those are going to be dogs over 12 years old.
That's 18000 dog owners who want to extend the life of their dog. Those people are going to be highly motivated to buy. You've got to find those people.
Ask for the rest, there should be plenty to add another zero to monthly profit potential.
Back of the napkin math... 180000/mo. A potential 2 million euro business...
**And that's not counting any revenue from any new products**
And it's assuming you only capture 10% of the market.
Stay serving dachshund owners. Work on making sure that people reorder. That's going to be critical to your long-term success.
Also, build your email list.
Create a Facebook group for dachshund owners where they can share pictures of their dog and funny dog memes and that kind of stuff, and have your company sponsor it.
It'll be a lot cheaper to advertise for people to go into that Facebook group than it will be to advertise to get them to buy your product.
At the very least, now you know that the market is large enough.
And it sounds like maybe you don't have a lot of competition? So it's just a matter of time before you get there.
I like @NeoDialectic 's idea for how to slow it down.
Up the price, and put something on the packaging that offers people a discount if they refer a friend. And the friend gets a discount on their first order too.
That's going to be the cheapest advertising. Word of mouth. Dachshund owners like talking to other dachshund owners when they see each other.
Hope that helps. Good luck.
Sorry, but here's my reasoning...
From this article in 2007.
"Sausage dogs" in decline in German homeland
Germans are turning their backs on dachshunds, the short-legged, long-bodied "sausage dogs" which are as much a national emblem as beer and lederhosen.
www.reuters.com
Dachshunds live roughly 15 years. They were declining in number 15 years ago.
Let's just do some back of the napkin math...
7000*15 = 10500 potential dogs out there. Some people keep multiples of a breed, so let's just say there's 9,000 dog owners.
10% of that market is 900 customers. And this product of yours happens to be a monthly sale? Even if you raise your price, even if you can find people who can afford $80 for a dog food supplement, that is still only 18000 per month (900*20 profit).
And that sounds like a lot.
But if you're burning through advertising...
And you've reached all 9,000 owners...
And at some point people stop their reorder...
And
This begins to shrink really fast.
Now you can definitely add new products. And yeah, if you have a rapid fan base that could work.
But it seems like you're going to be working really really hard, and getting your girlfriend involved as well, for something that is going to make you roughly, best case scenario, $200000 a year.
And it sounds like it's going to be a harder road to get there. I just think there's easier ways to do this.
Like a for example, make more powders for other breeds of dogs.
Maybe I'm wrong. I did run a dog store dedicated to large dogs for 7 years, so I have a little bit of experience in this field.
Based on your constraints, of only wanting to sell to dachshund owners, and only selling in Germany, I just think your market is too small.
You would really need to capture most of the market for this to be a fast lane venture.
And based on how much money you're spending, and how much money you said you've earned, I'm guessing that you aren't capturing even 10% of the visitors.
So most dachshund owners don't want this product...
What does Google ads say about the number of searches for this kind of product?
@mikecarlooch this is another way I do market research...
---
Oh wait, good news. My math is off. I'm not going to bother editing, because this is too funny.
7000*15 is 105000. Add a zero to all my numbers!
90000 potential Dachshund owners in Germany.
20% of those are going to be dogs over 12 years old.
That's 18000 dog owners who want to extend the life of their dog. Those people are going to be highly motivated to buy. You've got to find those people.
Ask for the rest, there should be plenty to add another zero to monthly profit potential.
Back of the napkin math... 180000/mo. A potential 2 million euro business...
**And that's not counting any revenue from any new products**
And it's assuming you only capture 10% of the market.
Stay serving dachshund owners. Work on making sure that people reorder. That's going to be critical to your long-term success.
Also, build your email list.
Create a Facebook group for dachshund owners where they can share pictures of their dog and funny dog memes and that kind of stuff, and have your company sponsor it.
It'll be a lot cheaper to advertise for people to go into that Facebook group than it will be to advertise to get them to buy your product.
At the very least, now you know that the market is large enough.
And it sounds like maybe you don't have a lot of competition? So it's just a matter of time before you get there.
I like @NeoDialectic 's idea for how to slow it down.
Up the price, and put something on the packaging that offers people a discount if they refer a friend. And the friend gets a discount on their first order too.
That's going to be the cheapest advertising. Word of mouth. Dachshund owners like talking to other dachshund owners when they see each other.
Hope that helps. Good luck.