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- Oct 30, 2019
"Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.
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Glad you were decisive and you feel good about it![update]
my car took a shit the other day. Mechanic said $2300 to fix it. Worst possible timing. 2005 Toyota with 176,000 miles. Just spent $1000 for a new radiator. Now this.
I was trying to save up and minimize expenses since I’m leaving my job to focus on my business.
I thought about the TMF. Time is my most important asset right? No car = severe limitations on time. Money? Used as a tool to grant me time.
Then I thought of @Kak and what he said about wearing a suit for a month. How he ended up coppin a mercedez. The way those little things changed everything.
I made the decision to put that 2300 on a down payment for a new car. Luckily my girlfriend sells cars so she made sure I got the best deal possible.
My old scripted self keeps wanting to go back and forth about the decision. F*ck that. The decision was made and as Andy black says, we’re figuring it out as we go along.
Anyway, as far as the three questions I have from my previous post, I think I can optimize my website with thise advanced tools easily with elementor pro. I’m not sure yet but I think that’s the direction I’m going in.
I’ll let you guys know how it works out.
This is just awesome! I am glad you decided to kill it with your website. Whole a$$ everything!At first, I was going to throw up a quick website and try to get it revenue-generating as soon as possible. But @Kak's "Kill Bigger Radio Show" got me thinking bigger... and I decided that I'm gonna make a badass website.
Thanks @Kak !Glad you were decisive and you feel good about it!
My suggestion with cars has always been do whatever the hell you want on one condition and one condition only. Be able to EASILY afford the decision. No sense in crippling yourself to pay for something you can’t afford. Transportation being a tool to your life in business, do what you NEED to do.
This is just awesome! I am glad you decided to kill it with your website. Whole a$$ everything!
“Overthinking is the art of solving problems you don’t have.”My head feels like its about to explode because of the indecisiveness and fear of making the wrong decision.
Ahhhhh thank you for that“Opportunity knocks so often it’s a drumroll on your door.”
Many people think opportunity knocks only once, and you’d better grab it by both hands when it does because that’s your only chance to make it big.
But if you listen properly you’ll notice opportunity knocks so much it’s a drumroll.
All that to say... why the fear of screwing up? We’re always making mistakes. And there’s always opportunities.
How do you know the impression share was falling?[update]
Well, last week after I spoke to my insurance client, she told me the type of policies our ads were getting sales for. They were the cheaper ones to advertise for (go figure).
We sold 6 policies, but we had 2.54K impressions and only 96 clicks. CTR was 3.77% and I noticed my impression share at <10% would fall steeply on a daily basis at a certain point in the day.
View attachment 33813
We were happy with the 6 that we sold, but I wanted to refine things a bit. I made the following adjustments:
- pause the campaigns that were getting most impressions but no sales
- adjust the matching from mod broad to exact on the campaigns that were generating sales
- adjusted the devices for according to the impression data
- scheduling didn't have much of a pattern so I left that alone
View attachment 33814
After 3-4 days with those adjustments, the KPI's look more stable... but she didn't get any sales.
Not gonna lie, I kinda started to panic so I just made a few changes this morning:
So its been about an hour and I'm back at this kind of result:
- enabled some paused campaigns that had volumes with the hopes that maybe they'll convert
- returned matching to mod-broad to try catch more in the funnel
View attachment 33816
Now I'm like.... F*ck should I have just left it be from the start? If I would've done that, Google would continue to not like me, my impression share would've kept falling , and she'd get less conversions anyway. She's happy because she got those 6 sales, but relative to the amount of impressions and clicks she got, I'm not happy with the performance.
Should I have not tweaked on it this morning? Maybe just kept patient and sooner or later she'd get another sale? I'm not sure, but like I said, I started to panic.
And now that I made the adjustments this morning, I'm pretty sure I'm back at square 1... my impression share will continue to fall and we're F*cked anyway.
I spoke to her about raising her budget last week when things were going good and she said no, maybe in august or september. I think the only way to help her is to either boost ad spend, or undo the changes I made this morning.
What do you guys think?
Everytime I would look at the search impression share line for the day, it would go steady and then at some point during the day go pretty much straight down like the 3rd picture.How do you know the impression share was falling?
If thats the case then I guess I'll leave my changes from this morning for a few days and see what happens. If no sales, then I'll just unpause everything and take it back to the way it was in the beginning.Also... focus on the sales and how she feels about performance rather than the Key Performance *Indicators*.
No conversion tracking because I don't have access to her website. She tells me what gets sold. If its a renters insurance policy then I know it came from that ad.Do you have any kind of conversion tracking in place or some way to know exactly which keywords are bringing in the sales?
Yes. I've got a good list of negatives going. Thats why its concerning. Over the weekend I had everything really tight. Better KPI's but no sales. Granted, it was only for 3-4 days though. The first two weeks, the account wasn't as tight and had shit KPI's but 6 sales.Are you checking your search terms to see what terms trigger your ads? Go through everything one by one and add the irrelevant stuff into negatives. This will obviously cut down the volume, but what's the point of getting traffic, if it's not relevant to what you are offering?
I thought 2 weeks brought enough data. Then I made the adjustments. After 3-4 days with the adjustments, no sales and much less traffic concerned me.Also playing around with the campaign too often is not a good idea. Sometimes you just have to let it run, gather some data, then make necessary changes.
It definitely approaches the daily budget. Thats gotta be it. I didn't think of that.Maybe impression share falls due to increased competition at those hours? Or maybe it’s approaching the daily budget?
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