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EXECUTION E-Commerce Brand Kick-Started By The Pandemic

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AdamB

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Okay, so I deliberated over creating this thread for a few minutes. Then, I thought - just do it. Everyone needs accountability, right?

I'm a 25 year old social media and marketing freelancer and long time entrepreneur/business enthusiast. I've tried my hand at many things including selling t-shirts from my bedroom at 16 to owning a pizza restaurant in my home city. I now earn a comfortable living having built up a pool of good clients who trust and rely on me to help them grow their businesses - especially online, but I feel my enthusiasm for business, in general, helps build good relationships with people.

Obviously though, despite the freedom of having complete control over my day, this isn't very fast lane and I'll never lose that burning fire in my belly to grow a much bigger business - heck, why would I want to lose it?

And so, I'm always on the lookout. You may have read my other thread on potentially buying a business - Getting My Hands On a Baby Boomer's Business. This is still something I'm very much interested in and I highly recommend reading Buy Then Build - Walker Deibel if you've ever considered buying a business.

In the meantime, I've decided to launch a brand on Amazon as I've spied an opportunity as people start to return to work after the pandemic.

Now, this is something I have tried (and failed) at before. So this time, I wanted to be held accountable. I haven't decided how much detail I'll go into on the actual product itself, but I will try to give as much information as possible. As I said, I have experience selling on Amazon - but no more than anyone else could learn after a few months of selling.

So - here is an overview of how it has gone in the first few days.

I came up with a general brand idea (I'm a marketer, remember?) and went looking for an existing product that I could buy and modify. I remembered that I was buying a product that could work when I owned the pizza place, so I went straight to my old supplier's website. I did a bit of digging and managed to find where they were buying the product from and it turned out it was a manufacturing plant not too far from me. I ordered a sample to my house immediately.

While I was waiting on the sample being delivered (2 Days), I got to work on the branch. If all went well with the sample, I knew all I would have to do is create my own brand and I could sell the product completely unmodified. Straight over to Fiverr.com and set out a job specification for a reputable seller who had good reviews for product label design. I was a very difficult buyer on Fiverr as I requested about 8 modifications to the label. However, this was so important because it was the branding that was going to make or break this product. I knew if I could get that right, people would buy. As I said, the product is relevant to people going back to work whilst still dealing with Covid.

I want to highlight this though, as some people may not know how easy it is. I spent a couple of hours and £28.72 getting a fantastic label designed that will be the basis of my entire brand.

It's amazing what can be done on Fiverr.

Anyway, after I was happy with the label, I just had to wait on the sample. When it arrived, there were a few niggling issues that I would have to sort out with the supplier. However, on the most part, it was a good product and I knew I could use it. The lid didn't look like it was properly sealed and the liquid had dripped down the bottle a little (more clues). I certainly couldn't have the product arriving to customers like this. These problems can be fixed though - the main thing is that the quality of the product is good.

I sent about 50 emails back and forward with the supplier, thrashing out the details. I got a good price and I found out about accompanying products that could also be bought from them. They let me know that if I spent just over £1,000 in stock (not much), then they would actually put my label on the bottle for me.

This was interesting. I have fulfilled orders myself whilst selling on Amazon. I recently sold over 1,000 units of a particular product and the process of fulfilling the orders from home was a nightmare. Packing, labelling, sending - it's not fun. And then the problems with delivery. I'd love to just send it into Amazon FBA and let them deal with it all, especially as it works out more profitably. So it was great that the manufacturer would label the product for me. This gives me the option of getting it sent directly to an Amazon warehouse.

However, could I trust that the bottles would be clean? Would the labels be on straight? Am I prepared to just blindly let the supplier send products into Amazon? Not yet.

So, I decided to order 10 units to my house and I ordered labels from an online printer. Let's see how this goes first. I'd rather get a feel for handing and sending out the product and then decide whether to go down the route of FBA.

I'm writing this a few days in. The 10 units arrived yesterday and they all needed a little clean up. Good decision as I wouldn't have wanted them arriving to customers like that. The lids were also blue, despite the lid on the sample being white. Just small issues.

In the meantime, I had already created product images (Fiverr again) for less than £20, created my Amazon listing, researched all my keywords and completed the description etc.

Once I knew the 10 units and the labels were en route to me, I listed it for sale. I set quite a long delivery time (3-5 days) to give me time to receive the product, clean it up, re-label the product and arrange collection with a courier for next day delivery.

10 sales on day 1 - total of 5 orders with one customer ordering 5 units.

Day 1 Sales - £249.90
Day 1 Ad spend - £10
ACOS (advertising cost of sales) - 4%

Wow. My product was still in the depths of Amazon's catalogue and I had already sold my entire first order from the supplier. As soon as the 10 units arrived, I tried to sort out some issues with the supplier and then ordered 60 more.

Day 1 was Thursday 14th May. On Day 2, I sold 12 units with ACOS still around 4%.

This morning (Day 3), I have already sold 6 units and I need to start preparing the shipments to be collected by DHL on Monday.

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Very small numbers, but a great start. I've sold other products on Amazon - some at much higher volumes than this. However, I have a good feeling about this one. Customers are ordering multiple units and I can see that they are business accounts. That is exactly who I had in mind when I came up with the brand.

I have built a very basic Shopify account and I'm going to see if I can start selling directly to customers without Amazon. That's something I haven't done before.

I will update this thread as often as I can. I have 60 units arriving on Tuesday. DHL will be coming to get the 10 units I already have and send them out to my first customers on Monday. The product is quite heavy (around 6kg each) and I'm used to shipping smaller items, so I will keep everyone up to date with teething problems (they always occur).

One of the main reasons I thought to start this thread is to get insight from everyone. Sometimes a new set of eyes can come up with a simple, but great idea that I didn't think of. So, all feedback is welcome.

Hopefully, this thread will help me stay laser focussed on progress.

Apologies for the length of the first post. Thoughts welcome!
 

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biophase

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It will be hard to make money on a 6kg product with a $25 price point. Amazon FBA will be charging you $5-$8 just for fulfillment and $3.75 commission. You may be better off shipping it yourself.
 

AdamB

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It will be hard to make money on a 6kg product with a $25 price point. Amazon FBA will be charging you $5-$8 just for fulfillment and $3.75 commission. You may be better off shipping it yourself.

Shipping it myself actually works out slightly more expensive. I've used cheap couriers before and it causes more problems than it's worth in savings. I take your point though. Shipping is a big cost to build into this product as it is heavy, but the maths works.
 

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UPDATE

Okay so after selling a further 11 units yesterday before 3pm (Day 3), I ran into a major problem. At this point, I'd like to add that I'm sure this will be the first of many problems.

I received a notification from Amazon yesterday around 3pm to tell me that my account has been deactivated.

Oh dear...

This has happened because I had access to a large stock of hand sanitiser when the lockdown measures were first put into place and I managed to sell quite a lot of it on Amazon (at a fair price, might I add). However, Amazon started to really crack the whip with sellers of Covid sensitive equipment. So, we you combine this with multiple delivery problems caused by using the low cost courier mentioned in my reply above - it lead to account health issues. This was around 3 weeks ago, but it seems they are just getting round to punishing me for it.

So, huge hurdle number 1 - work with Amazon to get my account reinstated.

I'm currently on the Amazon seller support forums getting help from people with more experience than me in submitting what Amazon call a 'Plan of Action' to prove to them that you have resolved issues and they won't happen again. They won't let you sell until they are happy with your Plan of Action. I have already submitted one which has been rejected this morning.

On top of this, they also hold any funds that you have in your account until they are satisfied with your Plan of Action. I have around £2,000 in my account at the moment. I can see form the forums that it's not uncommon for this process to take quite a while.

I better get to it.
 

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Shipping it myself actually works out slightly more expensive. I've used cheap couriers before and it causes more problems than it's worth in savings. I take your point though. Shipping is a big cost to build into this product as it is heavy, but the maths works.

You are saying that it is cheaper for you to ship to Amazon's warehouse, pay storage fees and have Amazon fulfill, than you just shipping the product to the customer yourself directly?
 

AdamB

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You are saying that it is cheaper for you to ship to Amazon's warehouse, pay storage fees and have Amazon fulfill, than you just shipping the product to the customer yourself directly?

Yes. This is because Amazon can ship products for much less than I can based on the volume that they are sending out.

It works out marginally cheaper to send it straight to them. I could get my supplier to label the products for me and send them straight to Amazon instead of delivering to me.

However, I'm not sure if I want the supplier to see my label because then they will know I am selling on Amazon, what price I am selling at etc. So, for the time being, if I decide to give FBA a try, I will continue to have the products delivered to me to clean up and re-label, and then I'd send them to Amazon - this adds the extra delivery cost of actually shipping products from me to the FBA warehouse. The supplier can drive a couple of pallets there in their own van, whereas I would have to pay a courier quite a hefty sum to come and collect it pallets at a time.
 

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UPDATE

So after 4 or 5 appeals and hours and hours of writing POAs (plans of action), my account was finally reinstated and I was immediately able to withdraw my account balance of around £2,000.

My listing went live again and I sold a further 10 units.

My advertising cost of sales remained at around 6% for the whole of the day and things were looking good. I put some time into other keywords that I can target with advertising and ordered another 60 units from my supplier.

Just after I placed the order and sent the payment, I got an email from Amazon notifying me that my listing had been removed due to a trademark infringement.

WHAT??

I created a brand from scratch and it turns out there's a company with a presence in Germany, UK and US with the same name as my brand that sells very distantly related products online. They noticed my product and filed a complaint about my brand new.

The logo, colour scheme, and look/feel of the brand was completely different, but unfortunately, I used the exact same word as them when choosing a name for my brand.

I should have researched more and made sure the name I was picking didn't already exist in the marketplace. No one's fault but mine.

So, for the past 2 days I have been working with designers on Fiverr to edit the brand, then subsequently order new labels and get the main product image changed.

I am now waiting on approval from Amazon to sell under the new brand name that I have chosen. Don't worry, this time I made extra sure that it doesn't already exist.

I have been waiting 2 days now and this is a process that doesn't normally take this long, so hopefully I will get an update soon and I will be back online selling the product.

I just keep telling myself - If it was easy, everyone would be doing it.
 

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UPDATE

So after 4 or 5 appeals and hours and hours of writing POAs (plans of action), my account was finally reinstated and I was immediately able to withdraw my account balance of around £2,000.

My listing went live again and I sold a further 10 units.

My advertising cost of sales remained at around 6% for the whole of the day and things were looking good. I put some time into other keywords that I can target with advertising and ordered another 60 units from my supplier.

Just after I placed the order and sent the payment, I got an email from Amazon notifying me that my listing had been removed due to a trademark infringement.

WHAT??

I created a brand from scratch and it turns out there's a company with a presence in Germany, UK and US with the same name as my brand that sells very distantly related products online. They noticed my product and filed a complaint about my brand new.

The logo, colour scheme, and look/feel of the brand was completely different, but unfortunately, I used the exact same word as them when choosing a name for my brand.

I should have researched more and made sure the name I was picking didn't already exist in the marketplace. No one's fault but mine.

So, for the past 2 days I have been working with designers on Fiverr to edit the brand, then subsequently order new labels and get the main product image changed.

I am now waiting on approval from Amazon to sell under the new brand name that I have chosen. Don't worry, this time I made extra sure that it doesn't already exist.

I have been waiting 2 days now and this is a process that doesn't normally take this long, so hopefully I will get an update soon and I will be back online selling the product.

I just keep telling myself - If it was easy, everyone would be doing it.

Really sad you're experiencing this many roadblocks. With so many success stories (especially on YT) one could assume this endeavour is easy. Just don't stop pushing, there is a speedway behind the tunnel. Keep us updated.

Have you any sales through Shopify yet? If so, how do you gain trust, so that the buyer actually buys on your platform? I'm in a somewhat similar boat. Just started selling on eBay and AMZ and will open up shop with my own store based on WooCommerce in the future. Don't know when to go ahead whit this plan, since AMZ has the sales volume already built in and can be a great kick starter.

And what do you do for marketing? Only PPC or also SEO and other organic stuff?
 

AdamB

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Really sad you're experiencing this many roadblocks. With so many success stories (especially on YT) one could assume this endeavour is easy. Just don't stop pushing, there is a speedway behind the tunnel. Keep us updated.

Have you any sales through Shopify yet? If so, how do you gain trust, so that the buyer actually buys on your platform? I'm in a somewhat similar boat. Just started selling on eBay and AMZ and will open up shop with my own store based on WooCommerce in the future. Don't know when to go ahead whit this plan, since AMZ has the sales volume already built in and can be a great kick starter.

And what do you do for marketing? Only PPC or also SEO and other organic stuff?

Thanks! As of last night, I am now back up and running with the product under my new brand. I received an order for two units this morning. I'm sure there will be many more difficulties to come, but hopefully my listing is in place permanently now.

When I set up my Shopify store, it was all done under the previous brand that I have now changed.

I designed the store etc myself and it looked pretty basic. I ran an ad campaign on Facebook and tried to get set up on Google shopping but I found that quite difficult.

I spent £70 on Facebook ads and generated one sale. I then discovered the sale was from a customer in Nothern Ireland so I had to cancel the order due to the extremely high shipping fees due to it not being on mainland UK.

I have to rebrand the Shopify store now and organise a new domain etc to match the new brand. I think I will spend a few weeks building sales on Amazon and getting brand registered etc before I start setting up my own site again.

I got some good feedback from an amazon customer yesterday who suggested an accompanying product I could bundle with my existing one, so I'm going to work on that over the next few days.

Once I get going with my own site again, I'm going to spend a lot more time on it. I rushed it this time around and if things are 100% right, I can image you could just end up throwing money away on ads that won't convert.
 

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AdamB

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I am now fully up and running with my product and it's slightly different branding.

I sold 5 units yesterday and have just had my first sale of the day today. My advertising cost of sales has crept up slightly to around 8.5%. I believe this is still pretty low. I have profitability of just under 20% on a single product sale, so with an average of 8.5% advertising cost, I still have a margin of around 11%.

The interesting part is that it costs the same for me to ship 1 unit as it does to ship 4 together. So, I have a promotion running to encourage the purchase of 4 units. It's quite common that customers purchase 2 or more at a time because it's a product primarily targeting businesses. The profit margin gets very high when multiple units are purchased together due to the fact that shipping is my biggest cost.

1 unit - 19% profit
2 units - 37% profit
3 units - 43% profit
4 units - 27% profit (promotion on 4 units eats into the profit - just testing it)

I feel like I am sitting watching my Amazon account and pressing the refresh button all day long and 5 units per day doesn't feel like much when you're staring at it all day. It can get quite frustrating and it's probably a bad habit.

I want to work on my Shopify store which is okay at the moment but it's pretty basic. I don't know whether to invest time and money in it yet or wait a while to see how the sales progress on Amazon.

Today, I listed a product that compliments my main product and is something I can easily buy from the supplier at quite low cost. It'll be interesting to see how that sells.

I am also in the process of designing a label for a smaller version of my main product which may be more appealing to household customers.

I think we all strive for massive action and feel guilty or lacking when we are not taking huge steps. I'm reading a great book just now, Atomic Habits, and it really makes you realise that very small steps, taken consistently, have a far greater effect than always striving for big results and feeling disappointed.

If you can do something every day to improve by 1%, imagine how far you'll have come a year from now.

Such a simple but impactful concept.

Small, consistent steps in the right direction.
 

AdamB

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So today started quite slow. I had only sold one unit by around 11am. I had been thinking that maybe once the working week began (bank holiday Monday here) that sales would have picked up slightly due to it being primarily a business focussed product. So I was quite disheartened at 11am, thinking it was going to be another slow day of 2-5 units sold.

I got my complimentary product up and running and worked on the ad campaign.

Fast forward to right now 22.12 my time and I am sitting at almost £1,000 sales for the day with 42 units sold between my existing product and newly launched product. I actually had to pause the campaign for the new product as I sold all of my stock in one day.

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It’s funny how your outlook can change within a few hours.

Someone ordered 15 units today - spending almost £400 on my product. That was some good validation that the message I’m trying to get across on the packaging.

I’ve created a variation on my existing product which now offers the product and the complimentary product together. I just need to get some more stock of the complimentary product before I put it live as I sold out of my entire order today.

On another note - I paused my Facebook ad campaign driving leads to my website again as I just can’t seem to get any customers to buy on there. I feel like I’m just throwing money out the window. Not sure if I need to spend more to properly test it or whether I need to reassess my target audience with the ads.

Hoping for another successful day of sales tomorrow. Will keep everyone up to date.
 

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Just as it was all going so well, I ran into another hurdle.

My account lost buy box eligibility on Amazon, which means customers have to click See All Buying Options instead of Buy Now on my listings.

This may not seem like much of a big deal, but when there is no Buy Now option on a listing, it doesn't look right - making the customer wonder what is wrong with the product and consequently go elsewhere.

More importantly, it means your ad campaigns stop. This is the big issue for me. All of my sales were coming from my ad campaigns due to the fact my products are newly listed and haven't had a chance to organically rank for the most relevant keywords.

Why did this happen?

Amazon have strict performance metrics that you need to maintain in order to be allowed to sell on their platform. They are very protective over their customers and the quality they receive (a huge part of their success). One of those metrics is late dispatch rate.

I accidentally forgot to mark 2 orders as shipped, even though I had shipped them. Because I have only just recently started selling again, 2 orders was enough to put me slightly above that 4% mark. Because of this, I lost my buy box eligibility.

I only noticed this because I went 3-4 hours without a sale and I knew there must have been a problem. I checked my campaigns and noticed they were all paused due to me not having the buy box on my products.

The tricky thing is, how do you get your order dispatch rate down? Well, you ship more orders on time to decrease the percentage of orders shipped late. That's okay, but how do I get orders when my campaigns are paused due to not having the buy box?

A real chicken and egg situation.

Anyway, I managed (by hook or by crook) to get my late dispatch rate down.

I was hoping that would mean that my buy box eligibility would come straight back. Evidently not...

I've looked everywhere for information online about how long it takes to get the buy box back after bringing your account metrics back within the targets and I cannot find anything. I've contacted seller support almost 10 times over the past few days trying to get a nugget of information, but they all just keep telling me it's an automated process and they can't help.

I have looked into all the other requirements - my seller account rating, all over performance metrics. etc and they all seem to be fine. The only slight issue is my valid tracking number rate, which is slightly below the required 95%. This has never been an issue before, though.

I feel pretty helpless at the moment. This is prime example of why selling on Amazon comes with a control problem. They can switch your whole business off with the press of a button.

I'm just waiting now and researching as much as I can in case I've overlooked something.

Does anyone have any experience with this?
 

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How are you shipping? Are you using Amazon’s service or doing it separately and then marking it shipped.
 

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How are you shipping? Are you using Amazon’s service or doing it separately and then marking it shipped.

Normally I buy shipping through a 3rd party service which is integrated with my Amazon account, I can them mark them as dispatched as a batch once I've purchased the shipping and printed the labels. These two orders just slipped through the net and I've paid the price for it.

Do you have any experience in how long it takes to become buy box eligible again after coming back within the account metric targets?
 

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UPDATE

Still waiting on my account becoming buy box eligible again. Very frustrating.

The encouraging thing is that I am still selling 3-4 units per day despite being very low ranked for most keywords and having no buy box on my listings. It's frustrating thinking how many sales I could be making with my ad campaigns up and running.

Every time an order comes in, I am purchasing shipping and marking it as dispatched within 10 mins. My account feedback rating is 92% for the past 30 days and 90% for the past 90 days.

All other metrics are good. In fact, things like late dispatch rate etc are all zero because Amazon reset them all for all sellers on June 1st.

I'm not sure what more I can do except wait.

Does anyone have any experience on becoming buy box eligible again after losing eligibility through account metrics?
 

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@biophase Do you have any advice on this? I would really appreciate it!

Here are my account metrics at the moment. It's been around a week since I lost buy box eligibility. The policy violations are from a previous product that caused a lot of problems. My account was deactivated and I had it reinstated after sending about 6 POAs as mentioned above. Seller Support have said that the violations will be removed from my account after 180 days.

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33360
 

biophase

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@biophase Do you have any advice on this? I would really appreciate it!

Here are my account metrics at the moment. It's been around a week since I lost buy box eligibility. The policy violations are from a previous product that caused a lot of problems. My account was deactivated and I had it reinstated after sending about 6 POAs as mentioned above. Seller Support have said that the violations will be removed from my account after 180 days.

You lost buybox eligibility due to not shipping out shipments correct? I don't know if those past issue have any weight on your current issue.

I think you may have to get more orders and ship them out to increase that 80% metric to get the buy box back. But honestly, I don't know. I haven't had this happen to me and most people I know ship FBA so they don't have this issue.
 

AdamB

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You lost buybox eligibility due to not shipping out shipments correct? I don't know if those past issue have any weight on your current issue.

Yeah that’s right.

Amazon specifically say in a number of places that there is no direct penalty for not meeting the valid tracking rate percentage target. That’s the frustrating thing. So I don’t think it’s that.

With regards to FBA. One of my main SKUs is a 5 pack of a product. They have been delivered to me on a pallet individually. What is the best way for me to prepare these into 5 packs and send them into FBA?

I box them up in a double walled corrugated cardboard box and send them out. Should I do this for all of them and send them in? Or will Amazon open them up to pick and pack them? This is what is putting me off sending them into FBA - I have to repackage the whole pallet into 5x packages. Any experience with this?
 

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biophase

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The 5 pack needs to be packed in 5 and have its own barcode on it. Putting them in a box should be fine. Put the barcode on the box. Amazon won’t open those.

Then send the single packs by themselves with a different barcode.

Not getting the buy box is probably not a direct penalty in Amazon’s eyes.
 

AdamB

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The 5 pack needs to be packed in 5 and have its own barcode on it. Putting them in a box should be fine. Put the barcode on the box. Amazon won’t open those.

Then send the single packs by themselves with a different barcode.

Not getting the buy box is probably not a direct penalty in Amazon’s eyes.

Thanks @biophase. I think I'll send some of that particular product in simply to get used to Amazon FBA as it's not something I've done for a few years - and when I did try it, it was in the USA after importing from China. I didn't handle the product at all. Whereas this time around, I have a local supplier.

Still no update on buy box eligibility today which is hugely frustrating.

The designer just came back with my main image for the new product I mentioned above. It's a smaller version of my initial product, aimed at households rather than businesses.

I will list that in a different category and see if I have any luck with the buy box on that particular listing.
 

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My account feedback rating is 92% for the past 30 days and 90% for the past 90 days.

That's really low.

Is any of the seller feedback actually a review of a product?

You can request seller support to have those removed, and they will.
 

AdamB

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That's really low.

Is any of the seller feedback actually a review of a product?

You can request seller support to have those removed, and they will.

I know. I have some bad reviews from a previous product that I had major delivery problems with. I’ve removed all of the reviews that it’s possible to have removed.

It’s just frustrating because my metrics are okay no but I have no idea how long it’s going to be before I am buy box eligible again.

Also, the new product that I mentioned above this morning was removed as soon as I added it as the Amazon bots decided it was COVID related. Currently having that looked into too as I disagree.

I think the seller support team that work on Live Chat will be starting to get to know me.
 

amp0193

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It’s just frustrating because my metrics are okay no but I have no idea how long it’s going to be before I am buy box eligible again.

If I understand the above thread correctly, you're not FBA at all?

I'd get some product into FBA ASAP. Way more likely to get the buy box at that point, with Amazon fulfilling it.
 

AdamB

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If I understand the above thread correctly, you're not FBA at all?

I'd get some product into FBA ASAP. Way more likely to get the buy box at that point, with Amazon fulfilling it.

That’s correct.

I’m working on that now. I have one product under hazmat review which takes 4 days (not even remotely hazmat). My other product is hazmat and I’m having problems with my Safety Data Sheet. They won’t accept it even though it seems to meet all of their criteria.

However, fulfilling orders myself does have a big benefit at the moment. It costs me the same amount to ship 4 units as it does to ship one. This makes a huge difference to margin. Whereas Amazon will charge me the same per unit price whether someone orders 1,2,3,4.

A friend has also kindly let me operate out of his warehouse so I would like to fulfil the orders myself for the time being.
 

amp0193

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That’s correct.

I’m working on that now. I have one product under hazmat review which takes 4 days (not even remotely hazmat). My other product is hazmat and I’m having problems with my Safety Data Sheet. They won’t accept it even though it seems to meet all of their criteria.

However, fulfilling orders myself does have a big benefit at the moment. It costs me the same amount to ship 4 units as it does to ship one. This makes a huge difference to margin. Whereas Amazon will charge me the same per unit price whether someone orders 1,2,3,4.

A friend has also kindly let me operate out of his warehouse so I would like to fulfil the orders myself for the time being.

So make different skus for a 1-pack, 2-pack, 3-pack and 4-pack, and make them parent/child on the listing. Won’t amazon charge you differently for each?
 

AdamB

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So make different skus for a 1-pack, 2-pack, 3-pack and 4-pack, and make them parent/child on the listing. Won’t amazon charge you differently for each?

Here's what I mean:

Seller fulfilled:

1 item - £6.75 shipping
2 items - £6.75 shipping
3 items - £6.75 shipping
4 items - £6.75 shipping

The price I pay for one unit allows me up to 25kg so it's the same price whether I ship 1 or 4 together.

FBA

1 item - £6.78 FBA Fee
2 items - £6.78 x 2 FBA Fee = £13.56
3 items - £6.78 x 3 FBA Fee = £20.34
4 items - £6.78 x 4 FBA Fee = £27.12

I haven't properly spent time looking into this. Maybe the FBA fee doesn't increase quite as drastically as that when you increase the number of units. But this is what I'm getting at.

Let me know if I'm wrong (I hope I am).

Thanks!
 

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