Read Rat-Race Escape!
- Jul 30, 2018
Perhaps Alex Becker has finally gotten some sense and will quit putting out bullsh*t content and get back to the REAL business advice because he is successful whether you believe it or not.
Anyway, on with the RANT!
I'm so sick of the Gary Vee's out there glorifying social media as if it's the end all be all of marketing a business. No Gary, A PLUMBER DOESN'T NEED F***ING INSTAGRAM!!!
He needs SALES, and CALLS, and REFERRALS.
He needs to be out there in the field, talking to customers, hiring contractors to grow his business, expanding into new markets, etc.
Not diddling his phone for 2 hours a day trying to reach his "audience".
That's literally all they talk about. "Everyone should be on social, it's the current state of the internet!"
Nothing against Gary Vee, but come on.....his entire personal brand is about advertising on social media and #HUSTLE. His business is social media.
Don't tell me that Bob the electrician should focus mainly on social because "That's what worked for Gary!"
As Becker says in the video, social media is now just an a$$ shaking contest which everyone is trying to twerk harder than the person next to them, all in an effort to scoop up some boneheaded kids to view their posts.
It all comes down to the good ol' 80/20 rule. Focus on the 20% that actually makes you money.
...and also cover your a$$. Say one wrong thing on social media and your income could suffer for it. Your business is the asset, not the marketing channel.
What are your thoughts?
"If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction." -Sam Walton
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