The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Like to post a video from your YouTube channel? Want to promote your design service? Recommend a company? SELL-ME SATURDAY is your opportunity to self-promote whatever you'd like within the realm of entrepreneurship on one central thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

RANT Social Media Worship/You Don't Need It

How does Your Business Benefit From Social Media?


  • Total voters
    19

PizzaOnTheRoof

1% Better Every Day
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2018
572
1,221
372
Texas
I was inspired to write this post because of the video above^

Perhaps Alex Becker has finally gotten some sense and will quit putting out bullsh*t content and get back to the REAL business advice because he is successful whether you believe it or not.

Anyway, on with the RANT!

I'm so sick of the Gary Vee's out there glorifying social media as if it's the end all be all of marketing a business. No Gary, A PLUMBER DOESN'T NEED F***ING INSTAGRAM!!!

He needs SALES, and CALLS, and REFERRALS.

He needs to be out there in the field, talking to customers, hiring contractors to grow his business, expanding into new markets, etc.

Not diddling his phone for 2 hours a day trying to reach his "audience".


That's literally all they talk about. "Everyone should be on social, it's the current state of the internet!"

Bullsh*t

Nothing against Gary Vee, but come on.....his entire personal brand is about advertising on social media and #HUSTLE. His business is social media.

Don't tell me that Bob the electrician should focus mainly on social because "That's what worked for Gary!"

As Becker says in the video, social media is now just an a$$ shaking contest which everyone is trying to twerk harder than the person next to them, all in an effort to scoop up some boneheaded kids to view their posts.

It all comes down to the good ol' 80/20 rule. Focus on the 20% that actually makes you money.

...and also cover your a$$. Say one wrong thing on social media and your income could suffer for it. Your business is the asset, not the marketing channel.

What are your thoughts?

"If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction." -Sam Walton
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Bearcorp

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Jul 2, 2012
367
782
296
35
Australia
Aren't there enough conversations on here about this? If you don't like what they have to say don't listen to them! How easy is that! Whinging on here doesn't change what they're doing and it doesn't get you any closer to your goals.
 
OP
OP
PizzaOnTheRoof

PizzaOnTheRoof

1% Better Every Day
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2018
572
1,221
372
Texas
Aren't there enough conversations on here about this? If you don't like what they have to say don't listen to them! How easy is that! Whinging on here doesn't change what they're doing and it doesn't get you any closer to your goals.
Same could be said for your comment...

That's why it's tagged RANT. There is no purpose.
 

amp0193

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
May 27, 2013
2,732
11,703
2,454
United States
Needs and wants.

If you sell a want, you better be on Instagram/Pinterest.

If you sell a need... adwords, referrals, direct marketing, etc. for leads.
 
OP
OP
PizzaOnTheRoof

PizzaOnTheRoof

1% Better Every Day
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2018
572
1,221
372
Texas
Needs and wants.

If you sell a want, you better be on Instagram/Pinterest.

If you sell a need... adwords, referrals, direct marketing, etc. for leads.
I agree, though I’m targeting service businesses who sell needs, so I’m biased here.

You simply need to be where your customers are.

The rant came out of this blanket belief that all businesses should waste time on social.
 

UnrealCreative

It's Only The Beginning.
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Sep 20, 2016
591
2,477
561
22
San Juan
Needs and wants.

If you sell a want, you better be on Instagram/Pinterest.

If you sell a need... adwords, referrals, direct marketing, etc. for leads.
I've thought about this a lot.

What about a business that possibly falls under both needs AND wants?
Where do you draw the line when utilizing either strategy?

I've been a big proponent of the arcade-style school of business
(pay $1 for ads, make $5, improve stats), and selling needs in a very direct way.

But I'm leaning more towards stuff like "branding," "culture," "top of mind awareness," and the other fluffy shit I used to not care about.

Can't say for certain if it makes much more of an improvement, but I wonder how much more sales a traditionally boring business rakes in if they have some sort of personality/brand behind what they're doing...

I mean, have you ever done business with someone because you LOVE not only their product/service, but you LOVE the way they do business too, or some other factor?

Sometimes I'll get attached to a sales rep that sold me. Or I buy from a company because I like their CEO, or how they do business is exceptional. Or I just like their social posts and it's the cherry on top.

Makes you think...

But I do agree with OP. Flooding social just because a guru told you to is misleading.
If social media is part of your strategy to get (or retain) customers, there has to be a good enough reason to start.
 

Fotis

Bronze Contributor
Speedway Pass
Feb 26, 2014
134
265
174
30
Remember the definition of marketing:

Getting a great offer to the right audience, using the right media

Social media is media. If your audience spends a lot of time on Instagram, don't complain. Hop in there and dominate the competition.

As for Bob, you're half right. His audience is on social media, but if they need him, they will most probably search him via Google or something else.
 

Andy Black

Any colour, as long as it's red.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
8,434
35,737
4,306
Ireland
IMO we can only sell to wants.

If someone needs my solution but doesn’t know they need it, then I can’t sell to them.

If they know they need it but don’t want it, then I still can’t sell it to them.

I either sell to people who already want it, or make people want it enough to buy it.

Heck, people buy stuff every day they want but don’t need.
 

GSF

Silver Contributor
Speedway Pass
Aug 25, 2012
274
767
292
it depends who your customer is and where theyre hanging out.

If youre selling funny cat t shirts, or the latest how to "make passive income using blah blah blah course" for millennial wantrepreneurs then your ideal customer is probably on social media.

If you're a plumber and your customers have a burst pipe pissing water everywhere they're probably franticly searching google business listings/ local business directorys/ your business card etc so they can call you.

Btw I hate gary vee, hate social media and have never used facebook. I created an account for no other reason than to use facebook ads, as a business owner I would rather hire someone to do social media for me. I value anonymity, am a bit of an introvert lol, and hate attention, so yeah social media isnt for me.

Also I think gurus like gary vee are nothing more than millennial wantrepreneur entertainment and temporary feel good motivation and ways for people to feel like they've been productive when really they haven't been.
 

rollerskates

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 10, 2017
320
851
313
Texas
Needs and wants.

If you sell a want, you better be on Instagram/Pinterest.

If you sell a need... adwords, referrals, direct marketing, etc. for leads.
That's exactly what I was thinking as I read the OP. I'm in a visually driven business, and Instagram is a must. On the other hand, when my AC/plumbing goes out, I'm googling on my phone.

And so what if Gary Vee's business is social media? He wrote a book on how to use it, which is a useful product, KWIM?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Xeon

All Cars Kneel Before Pagani.
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 3, 2017
1,161
2,522
666
Singapore
Can't say for certain if it makes much more of an improvement, but I wonder how much more sales a traditionally boring business rakes in if they have some sort of personality/brand behind what they're doing...
I mean, have you ever done business with someone because you LOVE not only their product/service, but you LOVE the way they do business too, or some other factor?
Big a$$ Fans sell boring industrial fans, these are the last sort of products that you would even think would need social media. But look at how fun their IG page is! Ever since I discovered them, the brand has been stuck in my mind so hard, I've been playing with the idea of buying their t-shirts with their logo to wear (even though I'm not a fan of industrial fans)....

Btw I hate gary vee....I think gurus like gary vee are nothing more than millennial wantrepreneur entertainment and temporary feel good motivation
Gary V always come off as irritating and to be honest, inauthentic (I trust my gut feeling).
He portrays himself as this alpha hot-blooded "always working 30 hours a day non-stop" type of guy. I don't believe any of these.
I guess introverts tend to find these sort of ultra-extroverts a turn-off.
 

LittleWolfie

Bronze Contributor
Speedway Pass
Jun 28, 2018
871
442
162
Holbeach Hurn
But look at how fun their IG page is! Ever since I discovered them, the brand has been stuck in my mind so hard, I've been playing with the idea of buying their t-shirts with their logo to wear (even though I'm not a fan of industrial fans)....
I wonder how their ROI on the t-shirt and Instagram advertising compares to say Google AdWords.

I wonder what marketing for ultra introverts would look like(presumably it would annoy extroverts)
 

Brad S

Bronze Contributor
Jan 23, 2014
99
323
168
43
New Jersey
I was inspired to write this post because of the video above^

Perhaps Alex Becker has finally gotten some sense and will quit putting out bullsh*t content and get back to the REAL business advice because he is successful whether you believe it or not.

Anyway, on with the RANT!

I'm so sick of the Gary Vee's out there glorifying social media as if it's the end all be all of marketing a business. No Gary, A PLUMBER DOESN'T NEED F***ING INSTAGRAM!!!

He needs SALES, and CALLS, and REFERRALS.

He needs to be out there in the field, talking to customers, hiring contractors to grow his business, expanding into new markets, etc.

Not diddling his phone for 2 hours a day trying to reach his "audience".


That's literally all they talk about. "Everyone should be on social, it's the current state of the internet!"

Bullsh*t

Nothing against Gary Vee, but come on.....his entire personal brand is about advertising on social media and #HUSTLE. His business is social media.

Don't tell me that Bob the electrician should focus mainly on social because "That's what worked for Gary!"

As Becker says in the video, social media is now just an a$$ shaking contest which everyone is trying to twerk harder than the person next to them, all in an effort to scoop up some boneheaded kids to view their posts.

It all comes down to the good ol' 80/20 rule. Focus on the 20% that actually makes you money.

...and also cover your a$$. Say one wrong thing on social media and your income could suffer for it. Your business is the asset, not the marketing channel.

What are your thoughts?
You might want to check out this thread. .

Grant Cardone, Alex Becker, Gary Vaynerchuck

Sent from my SM-G950U using Tapatalk
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.




Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom