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khadush

Contributor
May 29, 2021
28
22
India
Hey guys,
I had made 4 secrets to designing any making landing page trustworthy and beautiful.

It can be used by any person doesn't matter he/she ever designed a single thing in their life or not.

Secret 1: Hierarchy is everything​

Secret 2: Choose your font pairing​

Secret 3: Choose colour wisely​

Secret 4: Add whitespace​


It's very hard to teach something which is visual so I also write an in-depth article on it!
If you need it then I would share it with you in the comment!
 
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Lex DeVille

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Hey guys,
I had made 4 secrets to designing any making landing page trustworthy and beautiful.

It can be used by any person doesn't matter he/she ever designed a single thing in their life or not.

Secret 1: Hierarchy is everything​

Secret 2: Choose your font pairing​

Secret 3: Choose colour wisely​

Secret 4: Add whitespace​


It's very hard to teach something which is visual so I also write an in-depth article on it!
If you need it then I would share it with you in the comment!
This is common marketing knowledge found all over this forum and every marketing blog on the planet. These are not secrets.
 

Mat79

Contributor
May 2, 2020
21
27
Dallas, TX
Can you elaborate on each of these points? What is hierarchy? How do I choose my font pairs? What are "wise" color choices? How much

whitespace


should i add?
I think I can answer some of those questions. I tried getting into web design a lifetime ago.

Hierarchy
Hierarchy basically means how you indicate the relevant importance of difference parts of the page. Make the flow of the page logical...like Step 1, Step 2, etc. Generally you want the most important things to be "above the fold" where users don't have to scroll to see them. You want the page title and section titles to be bold or stand out from the rest of the page text.

Fonts
You want you fonts to be easy to read, even on a mobile phone. You generally want to use sans serif fonts like Arial for computer screens, something easy to ready that most computers will be able to display properly. Don't choose something artsy like Old English or Papyrus because you think it looks cool or Comic Sans because it looks "fun".

There may occasionally be reasons to use a different font to make certain text stand out, but don't go crazy and use 5 different fonts on the same page. Pick one or two that compliment each other. Just in general, use larger font sizes for basic text, I'd say start at 14pt and go up (if you have the space). Not so much that it's overwhelming, but just so even people who normally need glasses to read won't have to struggle.

Whitespace
Use whitespace to make text and other content easy to digest. For a large amount of text, try to break it up every sentence or two with a paragraph break. Include images when possible to add visual interest. And use whitespace to give the user one point of focus at a time.

Don't present users with a "wall of text" or overwhelm them with multiple buttons or paths to follow. Each page should have one main option, or path, or action you want the user to take. Also, don't use so much whitespace that it makes it hard for users to follow the page content.

Colors
Choose colors that are easy on the eyes. Colors like dark blue and green complement each other (like on this site), and may be a good start for a color scheme, but red and green contrast, as do orange and blue, so don't go there...just don't. You can use contrasting colors in small amounts for highlights and accents, but just use the sparingly. They have websites you can look up with complementary colors if you need some inspirations. But it also depends on what is relevant to your brand.

Shades of green are good for landscaping businesses, blue for anything to do with water, darker colors for more serious businesses like law firms and brighter colors for things to do with kids. Think about the emotions you want to evoke it your target audience.


Ultimately, the name of the game is to make it easy and to make interesting.
 
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khadush

Contributor
May 29, 2021
28
22
India

khadush

Contributor
May 29, 2021
28
22
India
I think I can answer some of those questions. I tried getting into web design a lifetime ago.

Hierarchy
Hierarchy basically means how you indicate the relevant importance of difference parts of the page. Make the flow of the page logical...like Step 1, Step 2, etc. Generally you want the most important things to be "above the fold" where users don't have to scroll to see them. You want the page title and section titles to be bold or stand out from the rest of the page text.

Fonts
You want you fonts to be easy to read, even on a mobile phone. You generally want to use sans serif fonts like Arial for computer screens, something easy to ready that most computers will be able to display properly. Don't choose something artsy like Old English or Papyrus because you think it looks cool or Comic Sans because it looks "fun".

There may occasionally be reasons to use a different font to make certain text stand out, but don't go crazy and use 5 different fonts on the same page. Pick one or two that compliment each other. Just in general, use larger font sizes for basic text, I'd say start at 14pt and go up (if you have the space). Not so much that it's overwhelming, but just so even people who normally need glasses to read won't have to struggle.

Whitespace
Use whitespace to make text and other content easy to digest. For a large amount of text, try to break it up every sentence or two with a paragraph break. Include images when possible to add visual interest. And use whitespace to give the user one point of focus at a time.

Don't present users with a "wall of text" or overwhelm them with multiple buttons or paths to follow. Each page should have one main option, or path, or action you want the user to take. Also, don't use so much whitespace that it makes it hard for users to follow the page content.

Colors
Choose colors that are easy on the eyes. Colors like dark blue and green complement each other (like on this site), and may be a good start for a color scheme, but red and green contrast, as do orange and blue, so don't go there...just don't. You can use contrasting colors in small amounts for highlights and accents, but just use the sparingly. They have websites you can look up with complementary colors if you need some inspirations. But it also depends on what is relevant to your brand.

Shades of green are good for landscaping businesses, blue for anything to do with water, darker colors for more serious businesses like law firms and brighter colors for things to do with kids. Think about the emotions you want to evoke it your target audience.


Ultimately, the name of the game is to make it easy and to make interesting.

Thanks for telling things in detail, but some points are quite vague and many of not practical!
(for example: "Choose a colour which is easy on the eyes" + "Complement each other" these are good, but these are quite confusing for non-designers.)

Remember the title of the thread I am talking about making the design trustworthy and beautiful in only 4 steps.
 

khadush

Contributor
May 29, 2021
28
22
India
This is common marketing knowledge found all over this forum and every marketing blog on the planet. These are not secrets.
You are right. There are many articles on it! But, They write for marketing and traffic purpose and I right for actually solving the problem!

I am a designer myself, and I also teach design; I know the struggles of non-designers who don't know the difference between font and typeface, the difference between complement and analogous colour.

They just want to design something without wasting too much energy!
 
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The article isn’t bad, I like the practical example you shared, the dribble link is handy too, I’ve been needing something like that so I can show my designer some examples of what I want. Do you have the results of the split test?
 

khadush

Contributor
May 29, 2021
28
22
India
The article isn’t bad, I like the practical example you shared, the dribble link is handy too, I’ve been needing something like that so I can show my designer some examples of what I want. Do you have the results of the split test?
I did the redesign of a random landing page, so I don't have split testing results.

But, from my experience, beauty will not make any difference in the result.

As soon as you build trust through writing and design with a good user experience of the landing page.
 

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