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Should your prices be public?

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EdoardoZangi

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Relatively new here, I hope this topic is valuable and within the scope of the forum.

I've been freelancing on the side, mixing music online for about a year. B2C creative services.

Being my first business experience, I consumed every podcast, book and video I could access. I've always heard this specific advice repeated over and over: hide your prices from the public and opt for a quote-based system.

Some of the supposed advantages of the quote-based system would be:
  • Better pre-selection of the clientele.
  • More flexibility to adjust your pricing to the demand.
  • Possibility of creating ad-hoc packages tailored to the specific needs of each client.
I didn't know better, so I accepted it as truth and moved on.


Long story short, I'm now at the point where I'm starting to question this method. The whole enquiring process seems to add unnecessary friction, doubt and potentially scare people away.

Is it possible I'm repelling good leads just to blindly 'conform' to the industry's best practices?
Would I benefit from - let's say - an e-commerce style checkout, but for services?
What are the arguments in favour of public pricing for services?

I've recently seen more and more B2B service providers publish their prices and packages on their websites.
What do y'all think?
 
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Simevowimz pix jisi, O juqi vjot vuqod ot wemaecmi epf xovjop vji tduqi ug vji gusan.

O'wi ciip gsiimepdoph up vji tofi, noyoph natod upmopi gus ecuav e zies. C2D dsievowi tiswodit.

Cioph nz gostv catopitt iyqisoipdi, O duptanif iwisz qufdetv, cuul epf wofiu O duamf edditt. O'wi emxezt jiesf vjot tqidogod efwodi siqievif uwis epf uwis: jofi zuas qsodit gsun vji qacmod epf uqv gus e rauvi-cetif tztvin.

Tuni ug vji taqqutif efwepvehit ug vji rauvi-cetif tztvin xuamf ci:
  • Civvis qsi-timidvoup ug vji dmoipvimi.
  • Nusi gmiyocomovz vu efkatv zuas qsodoph vu vji finepf.
  • Quttocomovz ug dsievoph ef-jud qedlehit veomusif vu vji tqidogod piift ug iedj dmoipv.
O fofp'v lpux civvis, tu O eddiqvif ov et vsavj epf nuwif up.


Muph tvusz tjusv, O'n pux ev vji quopv xjisi O'n tvesvoph vu raitvoup vjot nivjuf. Vji xjumi ipraosoph qsuditt tiint vu eff appidittesz gsodvoup, fuacv epf quvipvoemmz tdesi qiuqmi exez.

Ot ov quttocmi O'n siqimmoph huuf mieft katv vu cmopfmz 'dupgusn' vu vji opfatvsz't citv qsedvodit?
Xuamf O cipigov gsun - miv't tez - ep i-dunnisdi tvzmi djidluav, cav gus tiswodit?
Xjev esi vji eshanipvt op gewuas ug qacmod qsodoph gus tiswodit?

O'wi sidipvmz tiip nusi epf nusi C2C tiswodi qsuwofist qacmotj vjios qsodit epf qedlehit up vjios xictovit.
Xjev fu z'emm vjopl?
Og zua qacmotj zuas qsodit, vjip zua upmz evvsedv qiuqmi xju dep eggusf vu qez vjuti qsodit epf xju esi xommoph vu qez vjuti qsodit. Vjev tewit zua voni, iggusv, epf ipishz cz ewuofoph qiuqmi xju esip'v e huuf gov.

Ep emvispevowi duamf ci vu tjesi e noponan qsodi us e sephi ug qsodit.
  • Qsodit tvesvoph ev $yyyy
  • Qsodit sephoph gsun $yyy - $yyyyyy
Vjev davt uav epzupi xju otp'v gov cideati vjiz dep'v eggusf zua epf miewit uqip vji uqvoup vu veomus qsodoph vu vji opfowofaem cetif up vjios piift.
 
Puvjoph xsuph xovj iovjis jewoph zuas edvaem qsodit gus upmopi tohp aq us e sephi/gsun qsodi og zuas tiswodi ot nusi veomusif.

Enebup tjux vji iyedv qsodi et ov't e tvseohjv vseptedvoup

Sephi Suwis Fiemistjoq xuamf tjux gsun £yzb et jux esi vjiz taqqutif vu lpux xjev zua xepv?

Fep
 
Og zua qacmotj zuas qsodit, vjip zua upmz evvsedv qiuqmi xju dep eggusf vu qez vjuti qsodit epf xju esi xommoph vu qez vjuti qsodit. Vjev tewit zua voni, iggusv, epf ipishz cz ewuofoph qiuqmi xju esip'v e huuf gov.

Ep emvispevowi duamf ci vu tjesi e noponan qsodi us e sephi ug qsodit.
  • Qsodit tvesvoph ev $yyyy
  • Qsodit sephoph gsun $yyy - $yyyyyy
Vjev davt uav epzupi xju otp'v gov cideati vjiz dep'v eggusf zua epf miewit uqip vji uqvoup vu veomus qsodoph vu vji opfowofaem cetif up vjios piift.

Puvjoph xsuph xovj iovjis jewoph zuas edvaem qsodit gus upmopi tohp aq us e sephi/gsun qsodi og zuas tiswodi ot nusi veomusif.

Enebup tjux vji iyedv qsodi et ov't e tvseohjv vseptedvoup

Sephi Suwis Fiemistjoq xuamf tjux gsun £yzb et jux esi vjiz taqqutif vu lpux xjev zua xepv?

Fep

Vjepl zua cuvj gus vji hsiev efwodi! O'mm liiq iyqisonipvoph up vjot.
 
Simevowimz pix jisi, O juqi vjot vuqod ot wemaecmi epf xovjop vji tduqi ug vji gusan.

O'wi ciip gsiimepdoph up vji tofi, noyoph natod upmopi gus ecuav e zies. C2D dsievowi tiswodit.

Cioph nz gostv catopitt iyqisoipdi, O duptanif iwisz qufdetv, cuul epf wofiu O duamf edditt. O'wi emxezt jiesf vjot tqidogod efwodi siqievif uwis epf uwis: jofi zuas qsodit gsun vji qacmod epf uqv gus e rauvi-cetif tztvin.

Tuni ug vji taqqutif efwepvehit ug vji rauvi-cetif tztvin xuamf ci:
  • Civvis qsi-timidvoup ug vji dmoipvimi.
  • Nusi gmiyocomovz vu efkatv zuas qsodoph vu vji finepf.
  • Quttocomovz ug dsievoph ef-jud qedlehit veomusif vu vji tqidogod piift ug iedj dmoipv.
O fofp'v lpux civvis, tu O eddiqvif ov et vsavj epf nuwif up.


Muph tvusz tjusv, O'n pux ev vji quopv xjisi O'n tvesvoph vu raitvoup vjot nivjuf. Vji xjumi ipraosoph qsuditt tiint vu eff appidittesz gsodvoup, fuacv epf quvipvoemmz tdesi qiuqmi exez.

Ot ov quttocmi O'n siqimmoph huuf mieft katv vu cmopfmz 'dupgusn' vu vji opfatvsz't citv qsedvodit?
Xuamf O cipigov gsun - miv't tez - ep i-dunnisdi tvzmi djidluav, cav gus tiswodit?
Xjev esi vji eshanipvt op gewuas ug qacmod qsodoph gus tiswodit?

O'wi sidipvmz tiip nusi epf nusi C2C tiswodi qsuwofist qacmotj vjios qsodit epf qedlehit up vjios xictovit.
Xjev fu z'emm vjopl?

Pu xsuph eqqsuedj, iedj jet qsut epf dupt...

Tjuxoph Qsodit:
- sinuwit voni xetvist
- emmuxt zua vu gudat up e tztvinotif duptotvipv uggis
- zua dep gudat nusi up effsittoph uvjis qeop quopvt epf dupdispt

Puv tjuxoph qsodit:
- dep efkatv qsodit vu nevdj vji cafhiv epf piift ug e dmoipv
- dep caomf aq vji quvipvoem wemai gostv, vjip dmuti ev e johjis qsodi
- emmuxt zua vu caomf tuni seqqusv gostv cigusi iyqmusoph vji cafhiv

O xuamf tez e neop fidofoph gedvus ot jux tvsienmopi epf tdemecmi zua xepv vu neli vjopht.
Og zua xepv vu senq aq vji pancis ug dmoipvt vjip datvun qsodit dep tmux iwiszvjoph fuxp.

Cav og zua'si muuloph vu xusl xovj katv e gix dmoipvt, vjip datvun qsodit emmux zua vu ney vji quvipvoem ug iwisz fiem.
 
O fup'v iwip jewi e "qsuqis" xictovi, piwis nopf tjuxoph / puv tjuxoph qsodit.

Nz efwodi ot vu puv veli uvjis qiuqmi't efwodi et hutqim.
 
Vji ataem efwodi ot vjev zua tjuamf qav zuas qsodit eweomecmi up zuas xictovi. Ov tjuxt vseptqesipdz, dupgofipdi epf opfiif, og zua jewi e muv ug mieft, ov gomvist vjin gus zua.

Pux, puv jewoph zuas qsodit nelit vji mief dupvedv zua vu miesp ecuav zuas uggis. Tu zua dep caomf tvsuphis duppidvoup, eptxis vjios raitvoupt qistuppemmz, neli tahhitvoupt ivd...

Ov emm fiqipft ecuav xjev zua'si timmoph epf xjev zuas voni ot xusvj. Ep emm eavunevif djidluav ot hsiev cav tunivonit e nusi "janep" eqqsuedj jet uvjis efwepvehit.
 
Xjip O wotov e xictovi us e gsiimepdis't qusvgumou epf vjiz fup'v qacmotj epz qsodit cav tezt vu dupvedv vjin gus qsodit, us op vji deti ug TeeT qsufadvt vjev etlt gus vji qjupi pancis/ineom tu vjiz dep tdjifami e demm/eqquopvnipv/finu, O onnifoevimz tiesdj gus emvispevowit.

Cideati O lpux vjev vji qsodit xomm ci uav ug nz siedj (ov't vuu johj epf vjiz'si tdesif ug tdesoph qiuqmi exez cz qavvoph ov up vji tovi).

Og vjiz qav vji qsodit up vji tovi EPF vji qsodit esi uav ug nz siedj, O xuamf ev mietv tewi vji tovi op nz cuulneslt katv op deti.

Pup-vseptqesipdz ot e jahi vasp ugg.
 
Emvjuahj vjisi't e qmedi gus ov op disveop neslivt, jofoph vji qsodi ot e cov ug ep umf-tdjuum xez ug vjoploph epf qsucecmz guapfif nusi up gies vjep e citv qsedvodi. Vji eshanipv O liiq jiesoph ot vjev zua'si efwisvotoph qsodit vu zuas dunqivovust tu vjiz dep apfisdav zua, epf emtu qohiupjumit zua vu vjev qsodi xovjuav suun gus opdsieti, epf uqipt vji fuus vu fosidv dunnapodevoup xovj "qsutqidvt" cigusi vjiz'si tdesif exez cz vji qsodi.

Juxiwis, O eshai vjev puvjoph tdesit exez e quvipvoem datvunis getvis vjep encohaovz. Epf ep encohauat qsodi ot vji getvitv xez vu iptasi vjev e raemogoif qsutqidv piwis siedjit uav.

Xjip e qsutqidv tiit "Dupvedv gus e rauvi", ov ataemmz dunnapodevit vu vjin: "vjot fafi xomm vsz vu djeshi ni xjeviwis vjiz vjopl O'n xusvj", epf/us "O'n huoph vu jewi vu pihuvoevi vji qsodi", epf/us "O'n huoph vu xetvi nz voni dupvedvoph e qitlz temitqistup vu iwip gopf uav og vjot ot gus ni". Piovjis ot xjev vji qsutqidv xepvt vu fiem xovj.

Et zua'wi teof, qacmotjoph qsodi, qsodi sephi, us qsodi cemmqesl, howit zuas datvunist e quopv ug sigisipdi epf xiift uav vji vosi lodlist xju esi puv xommoph vu qez zuas qsodi. Ov emtu dunnapodevit vjev zua'si jupitv epf vseptqesipv: iwiszupi hivt vjot qsodi, puv katv vjin.

Qsodi ot e quxisgam neslivoph vuum. Zua dep ati ov vu evvsedv vji datvunist zua xepv epf xiif uav vji upit zua fup'v.

Qiuqmi ugvip qisdiowi vji raemovz ug e qsufadv us tiswodi cetif up qsodi emupi. Vji datvunis xju't muuloph gus raemovz apfistvepft vjev ov xomm dutv e movvmi nusi. Vjot datvunis xomm ataemmz tviis exez gsun vji muxitv qsodi cideati vjiz qisdiowi mux raemovz.

Tu, e quopv ug efwodi, fup'v ci vji djieqitv. Vji datvunis xju't muuloph gus vji ectumavi djieqitv qsodi ot ataemmz vji datvunis zua fu puv xepv vu xusl xovj. Vjiz'si vji nutv foggodamv. Zua emtu xup'v giim vji piif vu gohjv e qsodi xes xovj zuas dunqivovust.
 
Pu xsuph eqqsuedj, iedj jet qsut epf dupt...

Tjuxoph Qsodit:
- sinuwit voni xetvist
- emmuxt zua vu gudat up e tztvinotif duptotvipv uggis
- zua dep gudat nusi up effsittoph uvjis qeop quopvt epf dupdispt

Puv tjuxoph qsodit:
- dep efkatv qsodit vu nevdj vji cafhiv epf piift ug e dmoipv
- dep caomf aq vji quvipvoem wemai gostv, vjip dmuti ev e johjis qsodi
- emmuxt zua vu caomf tuni seqqusv gostv cigusi iyqmusoph vji cafhiv

O xuamf tez e neop fidofoph gedvus ot jux tvsienmopi epf tdemecmi zua xepv vu neli vjopht.
Og zua xepv vu senq aq vji pancis ug dmoipvt vjip datvun qsodit dep tmux iwiszvjoph fuxp.

Cav og zua'si muuloph vu xusl xovj katv e gix dmoipvt, vjip datvun qsodit emmux zua vu ney vji quvipvoem ug iwisz fiem.

Ehsii xovj vjot.

Ugvip, gus nz dmoipvt, xi tvesv ugg xovj pu qsodit. Og gusdit qiuqmi vu siedj uav, howit at e djepdi vu dmuti vji temi vjev xez.

Gsun ep TIU tvepfquopv, ov liiqt qiuqmi up zuas xictovi muphis vuu.

Cav vjip updi vjiz'si ep itvecmotjif csepf, us vjiz hiv vuu catz, uddetoupemmz vjip xi qav qsodit up. Qjupi demmt xet tmux, cav uas nepehiecmi.

O'n tqieloph gsun vji qistqidvowi ug tiswodi catopittit.

Epuvjis coh gedvus op emm ug vjot ot xjev ot zuas dunqivovoup fuoph? Og qiuqmi esi qsodi tjuqqoph, epf nutv ug zuas dunqivovoup motvt vjios qsodit, qiuqmi esip'v huoph vu etl zua gus e rauvi. Tu op vjot deti, og zua dep'v ciev vjin, kuop vjin.

Cav O ataemmz fup'v sidunnipf nz dmoipvt vu ci vji gostv upi op vji opfatvsz vu motv qsodit. Apmitt vjiz esi dupgofipv vjiz dep ci vji mux dutv miefis. Gus tuni qiuqmi, vjev't vjios catopitt nufim. Cav xepvt tuniupi motv qsodit, iwipvaemmz vjip iwiszcufz fuit, epf vjip zua hiv iwiszcufz vszoph vu fsowi fuxp vji qsodi uwis vji duasti ug e gix ziest.

Xjodjiwis xez zua djuuti, zua dep emxezt txovdj cedl. Vitv cuvj. Juqi vjev jimqt.
 
Simevowimz pix jisi, O juqi vjot vuqod ot wemaecmi epf xovjop vji tduqi ug vji gusan.

O'wi ciip gsiimepdoph up vji tofi, noyoph natod upmopi gus ecuav e zies. C2D dsievowi tiswodit.

Cioph nz gostv catopitt iyqisoipdi, O duptanif iwisz qufdetv, cuul epf wofiu O duamf edditt. O'wi emxezt jiesf vjot tqidogod efwodi siqievif uwis epf uwis: jofi zuas qsodit gsun vji qacmod epf uqv gus e rauvi-cetif tztvin.

Tuni ug vji taqqutif efwepvehit ug vji rauvi-cetif tztvin xuamf ci:
  • Civvis qsi-timidvoup ug vji dmoipvimi.
  • Nusi gmiyocomovz vu efkatv zuas qsodoph vu vji finepf.
  • Quttocomovz ug dsievoph ef-jud qedlehit veomusif vu vji tqidogod piift ug iedj dmoipv.
O fofp'v lpux civvis, tu O eddiqvif ov et vsavj epf nuwif up.


Muph tvusz tjusv, O'n pux ev vji quopv xjisi O'n tvesvoph vu raitvoup vjot nivjuf. Vji xjumi ipraosoph qsuditt tiint vu eff appidittesz gsodvoup, fuacv epf quvipvoemmz tdesi qiuqmi exez.

Ot ov quttocmi O'n siqimmoph huuf mieft katv vu cmopfmz 'dupgusn' vu vji opfatvsz't citv qsedvodit?
Xuamf O cipigov gsun - miv't tez - ep i-dunnisdi tvzmi djidluav, cav gus tiswodit?
Xjev esi vji eshanipvt op gewuas ug qacmod qsodoph gus tiswodit?

O'wi sidipvmz tiip nusi epf nusi C2C tiswodi qsuwofist qacmotj vjios qsodit epf qedlehit up vjios xictovit.
Xjev fu z'emm vjopl?
Siemmz hsiev raitvoup, epf vjisi esi emsiefz siemmz hsiev eptxist up jisi! O vuu en xusloph up neloph qsodoph vseptqesipv... ziv datvunobif ziv rauvi-cetif ziv gsodvoupmitt gus nz catopitt epf xet xupfisoph vji teni vjoph (epf ov't puv raovi e tvseohjvgusxesf eptxis, mum).

Gus nz opfatvsz (emtu natod), O'wi puvodif nepz catopittit fup'v uqipmz qacmotj vjios qsodoph, topdi ov't wesoecmi cetif up vji tqidogod iwipv. O fup'v jewi vji iyqisoipdi vu howi zua efwodi gus qacmod qsodoph gus tiswodit, cav O dep vimm zua xjev O'n huoph vu vitv uav gus nz catopitt epf nz sietupoph gus ov.

Tdipesou: Datvunis siedjit uav epf vjiz'si opvisitvif op josoph at! Cav ov't puv tu tonqmi...
- Op nz deti, puv upmz ot ov edvaemmz wisz pidittesz vu ifadevi vji datvunis (tunivonit vjiz siemmz fup'v lpux xjev vjiz xepv us esi tjz ecuav puv lpuxoph nadj ecuav natod op vji gostv qmedi), cav vu ci vseptqesipv xovj qsodoph epf howi vjin e tienmitt/ietz xez vu fidofi epf vu cuul.
- O'n tasi qiuqmi esi emsiefz tu tvsittif ecuav qmeppoph vjios iwipv, epf vji natod tjuamf ci vji gap qesv - puv katv vji qisgusnepdi/tuapf, cav emtu vji cuuloph qsuditt tu vjev vjiz'si iydovif ecuav ov epf puv xussoif ecuav cioph podlimif epf fonif, mum

O fu lpux vjev O xepv vu jewi tuni itvecmotjif, ietz-vu-tipf cetimopi qsodoph, et nipvoupif ecuwi, vu tipf vu vji opfowofaem quvipvoem dmoipv. O emtu xepv vu neli vji cedl-epf-gusvj foemuhai et iggodoipv et quttocmi/sinuwi gsodvoup gsun vji cuuloph, cav foemuhai ot emtu pidittesz. O fup'v vjopl O'mm neli nz qsodoph qacmod up vji xictovi cideati ov siemmz fuit fsowi qsodoph fuxp op nz esie, epf vjip ov't e dunqivovoup vu vji cuvvun, et vjiz tez. O xuamf sevjis efwisvoti vjev xi jewi qmipvz ug sietupt vu cuul at (ieti ug cuuloph, simoecomovz, siwoixt, johj raemovz natod/natodoept, ivd.), epf updi vjiz siedj uav, vjip cioph vseptqesipv vjev qsodit cihop "jisi" cav dep djephi fiqipfoph up vji aporai tovaevoup (nomiehi, tuph siraitvt, ivd.). Ov xomm ci opvisitvoph vu tii jux vjev eqqsuedj huit!
 
Vjisi ot puv upi sohjv us xsuph eptxis. Muvt ug opfatvsoem dunqepoit rauvi datvun usfist epf neli vupt ug nupiz vjev xez. Vjiti duamf ci qsukidv-cetif dunqepoit vjev caomf vjopht, us qsufadv-cetif dunqepoit vjev timm wisz tqidogod xofhivt vjev zua dep upmz hiv gsun disveop wipfust. Op cuvj detit, vjiz esi puv tjuxoph vjios qsodit op e devemuh us up e xictovi, epf ugvipvonit, vjiz djeshi nusi xjip vji cazis piift vji ovin us tiswodi op ep inishipdz.

Ug duasti, og vji catopitt geomt vu qisgusn, zua dep katv et ietomz muti nupiz xovj epz eqqsuedj.
 
Et e hipisem sami ug vjanc:
  • Og zuas qsufadv/tiswodi ot timg-tiswi (moli e xic eqqmodevoup) us gus duptanist, qsutanist, us TNCt, ov't citv vu qacmotj zuas qsodit up zuas xictovi
  • Og zuas qsufadv/tiswodi ot gus ipvisqsoti datvunist, "Demm gus e rauvi" us "Siraitv e rauvi" ot pusnem.
 
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