jdm667
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Good points Andy. I loved it when they added chapters to YouTube videos!The internet is being filled with trash to rank on Google and YouTube. But long articles and videos fluffed out to get ranked aren't what people want.
Google will have to remedy this or people will stop using their search engine and bye-bye advertiser revenue.
I think this is what's making YouTube shorts and TikTok so refreshing. Creators have to get their point across in under 60s. I just spent 10 minutes watching tips about Linkedin from a guy on TikTok. I feel my time is better spent than watching a 20 minute long video that has the first 5 minutes telling me why I should subscribe.
When Google and YouTube remedy this (and I bet they will) they will reward articles and videos that get to the point. We can already see it happening as YouTube automatically creates chapters in videos.
When I write content, I give an easy-to-understand summary answer at the beginning (get to the point!)
Then, people can keep reading to get more detail if they want to. I think they are more likely to stick around for longer content if you help them out right away.
If you play the game of "keep reading/watching to get the answer", then yes - people will get pissed off.
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