Alright, as I'm starting to write this we've just passed the new year here in Austria about 15 minutes ago - so happy new year I guess.
This post is probably going to be a bit longer as it summs up the last month and year.
Let's first talk money:
December has been the same as the other months before. Around 1.100 Euros. So really nothing to brag about, but a lot more than a year ago when I was only starting out.
This month however was different. Something changed. Not only business-wise, but more on a deeper personal and emotional level.
It's hard to describe, but I'm gonna try it anyway.
You know when you hear something that makes totally sense to you, but still don't do it. Like eating healthy and working out to stay in shape. We all know that, but still a lot of us don't do it.
Then all of a sudden - maybe because you are in the right emotional state - it clicks. You knew all along that this thing made sense and would be good for you, but only now you get it on a deeper level and are going to live it. There is no looking back. (Maybe this is what people here call the
FTE?)
After completing the book "They ask, you answer" (mentioned in my previous post) I knew that I had to commit to this marketing strategy and put out way more content then before. Which was easy because looking back at the last year I made almost no effort promoting myself.
I can't believe how naive and stupid this was. Not anymore.
I decided to publish 3 new articles on my website per week. To get the most out of every article I digged deep on SEO and I have to say, I actually really like it. Within the last 12 months I used to learn a bit about every major online marketing skill there is. Be it google ads, social media marketing or programmatic advertising, you name it. Now having to stick with SEO I realize, this comes in a way natural to me. Search engine optimization goes hand in hand with writing articles, which I get better at with every new piece I create.
The biggest problem with content marketing and SEO although is that it takes a very long time until you see real results. On one hand this is good because it teaches me patience and boy do I need to learn how to be patient. On the other hand it's bad because I might need faster results.
This is why I now leverage other platforms to bring people on my website. I interact on 4 different social media networks with people in my target audience. Don't get me wrong, I'm not spamming anybody.
I just hop on Facebook groups and share my latest insights with people. Ask them questions about their own businesses and comment on there posts to let them know that someone
actually cares about the stuff they do.
The result?
Everyday I see now 2-3 people comming from social media onto my website. I know, this isn't a lot. But keep in mind that I'm only doing this for the last 2 weeks now - starting out with zero followers. And 2 people seeing my website is infinitely more, than what would see it if I didn't do all this stuff in the first place.
Furthermore I ordered a camera and other gear so I can start making videos. The videos again will only be informative content that I can share on various platforms.
Now, do I know if this strategy will work out?
No.
But I can tell you that the past 4 weeks have been more intense than any other month in 2019. I feel that this is right because things have stopped to be easy. A good sign for real progress.
I mean the fact alone that I'm sitting here on new years eve writing this update is kind of a sign (perhapsa sign of insanity).
Let me know what you all think of this update and if you get the feeling I was trying to describe.
